Ad Tech Daily

MARCH 6, 2023

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

Audience 98

Audience Ad Tech Ad Audience Ad network 98

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.

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Machine Learning Conversion Geo targeting Audience 114

Karola Karlson

JANUARY 2, 2023

In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. Facebook Saved Audiences.

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Ad Targeting Retargeting Audience ROI 97

Monetize More

MARCH 27, 2023

On the other hand, if you have more space available, larger ad sizes like 728×90 or 300×600 may be a better choice. It’s important to balance the number of ads on your website with the overall user experience to avoid overwhelming visitors with too many ads.

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Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. So it’s no wonder Facebook has remained relevant, globally dominating the online advertising space. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5%

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Click Through Rate Impressions Audience Ad Audience 52

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. The main reason for the decline of third-party cookies in the web browsers is the changing privacy landscape in programmatic advertising.

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Cookies First-Party Cookies GDPR Retargeting 73

Martech

AUGUST 16, 2023

Leverage your marketing platform to: Sync ads audiences. This allows for targeted advertising, ensuring that the right content reaches the right audience. Use your CRM data to create highly targeted ad campaigns and uncover valuable insight. Create multiple blogs for various audiences.

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AutoMobile Conversion Audience Marketing 98

NewProgrammatic

SEPTEMBER 8, 2021

Digital advertising encompasses a wide range of advertising methods. And it might seem like just about anything in terms of advertising has been done already. The bravest attempts at pioneering in advertising, such as Uber’s clever drone campaign , have left the world speechless. Contextual advertising.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Basis

NOVEMBER 15, 2023

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. Where do you start? Want to level up your PPC strategy even further? Our team of experts can help.

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CPC Click Through Rate CPA Audience 52

TechCrunch Ads

JUNE 21, 2022

Department of Justice today announced that it entered into an agreement with Meta, Facebook’s parent company, to resolve a lawsuit that alleged Meta engaged in discriminatory advertising in violation of the Fair Housing Act (FHA). Attorney Damian Williams said in a statement.

Ad Targeting 98

Ad Targeting Ad Audience Advertising Audience 98

Ad Wisey

AUGUST 15, 2023

There are a few good reasons to get started with your online advertising as early as 8 weeks before the sales start: 1. Dramatic difference in ad costs Let’s consider two scenarios. In the first one, you create and run your ad in August or early September.

Retargeting 98

Retargeting eCommerce CPA Machine Learning 98

Single Grain

FEBRUARY 17, 2020

It's easier to do than advertising. your audience) than the above two points. ” P&G continued to test the water by underwriting NBC’s Radio Beauty School , a radio program designed to advertise the company’s Camay perfumed soap. It's more popular with people (i.e. Click To Tweet. video series.

Education 140

Education Pop-Up Entertainment Audience 140