The Ad Tech Blog

APRIL 26, 2023

The “Done” Dilemma in Project Management If you manage an engineering team, removing the Done status from your PM tool is the last thing you would do. Overzealous Code Reviews We’re talking about asking for changing variable names. Here are a couple of examples: 1. What’s the solution, then?

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Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

MarTech 105

MarTech ROI Marketing Media 105

Ad Monsters

APRIL 18, 2024

Then, they need to send the finalized numbers to their finance team for billing, often via an order management system. They can also streamline and verify the transmission of financial data from ad operations to the finance team. This allows rev ops teams to align management on the KPIs they should prioritize.

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Ad Ops Finance Ad Server Impressions 111

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency.

Marketing 125

Marketing ROI MarTech Audience 125

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

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Audience Conversion Rate MarTech Conversion 94

Martech

APRIL 25, 2024

“It’s always use-case driven and we all need that reminder even if we know it,” said Milton Hwang , a strategic consultant and program leader for Kellogg’s Graduate School of Management. Dig deeper: Building a future-ready marketing operations team 4. Even so, you need to ask about customer support continuity.

MarTech 72

MarTech Marketing 72

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

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Marketing MarTech Communications Media 54

Martech

APRIL 29, 2024

Shiny object syndrome is most often diagnosed when money is flowing freely and colleagues and competitors are talking about new tools that are all the rage. The first curious finding of the latest survey is that nearly 25% of the CMOs said their teams aren’t using any marketing technology. in five years.

MarTech 87

MarTech ROI Marketing 87

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Here are three questions to think about related to DAM processes. This communication to your team members should come through regularly planned meetings.

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Communications MarTech Marketing 113

Basis

APRIL 30, 2024

To help mitigate turnover, the vast majority of hiring managers—in advertising and beyond—say they plan to hire in 2024. As a result, they care deeply about inclusivity and embracing diverse perspectives in their interactions and decision-making.

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Advertising Education Agency Public Relations 73

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. Prompt: What do you think about retargeting? Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Understood?

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Retargeting Retargeting platforms Conversion Rate Conversion 86

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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Marketing Conversion MarTech Retail 120

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. . What are the different types of marketing management?

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Marketing Brand Awareness MarTech Conversion 100

Martech

MARCH 1, 2024

It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We We wanted to build around driving growth with a very lean team and becoming data-centric,” said Chadwick Radaz, director at Sur La Table. “We

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eCommerce MarTech Retail Marketing 97

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Don’t default to talking about the products or services your company provides or how it delivers them.

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ROI Agency Education MarTech 106

Martech

MARCH 5, 2024

Meta’s online properties were down for about two hours Tuesday, preventing more than half a million Facebook, Instagram, Messenger, WhatsApp and Threads users from using their accounts, and disrupting ad creation and management as well. The incident began around 10:00 a.m. Eastern time. As of 1:10 p.m.

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MarTech Media Marketing Advertising 100

Martech

FEBRUARY 29, 2024

Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects. In servicing enterprise needs, consultancies typically assemble a dedicated team to serve each client with each member of the team contributing their expertise when and where needed.

MarTech 104

MarTech Marketing Agency 104

Seth Godin

DECEMBER 5, 2023

It’s easy to be confused about this job, because it’s not one job, it’s at least three. Good marketing strategy overcomes just about everything else. Some of my books are about this. Sales support: In many organizations, the main role of marketing is to support the work of the sales team.

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Marketing Affiliates Advertising 112

Martech

DECEMBER 27, 2023

For example, they’ll have to find new methods for collecting user data and be more transparent about how they’re collecting that data.” He added, “When it comes to managing LLMs, marketers will adopt advanced encryption and secure data storage practices to safeguard user information.

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Marketing Cookies MarTech Conversion 127

Martech

JANUARY 22, 2024

Today, the team at MarTech is excited to announce several significant updates and upgrades. Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Keep reading for the full scoop.

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MarTech Marketing 107

Martech

NOVEMBER 22, 2023

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works with other tools in the stack.

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Communications MarTech Marketing 107

Martech

SEPTEMBER 22, 2023

But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. But teams had to make a choice. Then, the operations/martech team loaded and tested creative assets and content into templates. Tone/style guides built into prior templates and editor capabilities.

MarTech 117

MarTech Pop-Up Marketing Agency 117

Ad Monsters

FEBRUARY 7, 2024

8 Black Industry Shapers in Ad Tech & Digital Media Sharon Goldsmith, Manager, Digital Systems for JAMA Network Sharon Goldsmith has many years of advertising experience and is a trusted source in the industry. What comes to mind when you think about being Black and working in advertising and digital media?

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Ad Tech Media Agency Audience 105

Martech

MAY 23, 2023

This is a challenge in many environments if the marketing function has been understaffed or underresourced, leaving the team to merely react to the items. Simply communicating about the MQL to SQL process between teams. Proactively communicate this anticipated impact to your team. However, at some point, this shifts.

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Marketing Communications MarTech SEO 110

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. An optimized martech stack is essential for several reasons: Efficiency : Streamlined tools and processes allow for more efficient campaign management and execution.

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MarTech Marketing ROI Data Management Platform 95

Martech

AUGUST 28, 2023

Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. One team may have the idea, funding or mandate from leadership to tackle one or several solution implementations, but that doesn’t mean complete ownership. Martech is cross-functional by definition.

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MarTech Communications Conversion Education 93

Martech

FEBRUARY 9, 2024

She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. Can you tell us more about that journey? So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

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MarTech Finance Marketing Communications 84

Martech

MARCH 10, 2023

Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, and speculate about which up-and-coming prospects from the minor leagues might be ready to make the leap to the big league. How would that apply to building a great marketing operations team?

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Marketing MarTech Communications Audience 96

Martech

JUNE 1, 2023

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. But with all of these capabilities, it’s important that team members know how to use them. Slack/Teams and other messaging apps.

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Marketing Healthcare MarTech Communications 83

More About Advertising

APRIL 10, 2024

Manager Jürgen Klopp and captain Virgil van Dijk feature, along with Trent Alexander-Arnold and other players from the men’s and women’s teams. Travel tech group Expedia has launched three films by Anomaly in support of its sponsorship of Liverpool FC.

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Advertising Agency 52

Martech

DECEMBER 6, 2023

You need to be clear about where you want those features to appear, the impact on each placement and their stack rank in case you can only afford a few. This exercise is for your team and leadership to confirm alignment and negotiation prioritization. term lengths, volumes and users), making a difficult deal manageable.

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MarTech Communications Impressions Conversion 107

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

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Marketing Communications MarTech 96

Martech

APRIL 15, 2024

She is currently global customer CRM senior manager and CDP advisor. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. We work closely with our customer insights team and other commercial teams inside Stanley Black & Decker.

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eCommerce MarTech Retail Fashion 99

Martech

JULY 15, 2022

We also know that replacements, whether of homegrown or commercial applications, were driven by a need for better features, especially integration capabilities, data management and ability to show ROI. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

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MarTech SEO ROI Marketing 112

Martech

NOVEMBER 27, 2023

Here are the updates relevant to managers. Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Enroll contacts in sequences (beta).

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Conversion Banner SEO MarTech 88

Martech

MARCH 19, 2024

Google said it will also test test features that allow for self-service campaign management for brands and expand the beta to more retailers globally, over the upcoming months. To do so or for more information about participating in the SA360 beta, contact your Google account team. Get MarTech! In your inbox.

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Retail Media Cookies MarTech 99

Ad Monsters

MAY 23, 2022

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. They will have all the necessary tools to get the job done, either handling everything on their own or complementing a publisher’s internal ad ops team.”

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Ad Ops Ad Server Ad Tech Media 119