Martech

MAY 12, 2025

Traditionally, MMM insights were delivered in static reports every 612 months, aggregating outputs into broad categories like digital, offline media and TV. That lets marketers answer strategic business questions such as how to allocate budgets across channels, forecast ROI or separate the impact of discounts from marketing efforts.

A/B Testing 111

A/B Testing Machine Learning ROI GDPR 111

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. Users may click on the ad, visit the website or like a social media post, but that doesn’t mean they’ll become paying customers. Where is the disconnect? Just proceed with caution.

Conversion 110

Conversion Brand Awareness ROI Click Through Rate 110

Martech

APRIL 16, 2025

Start small and scale for real impact Rather than attempting to overhaul your marketing immediately, pick one specific challenge maybe try creating targeted ad variations or automating repetitive tasks and test AI-driven solutions there. Why it matters : Stakeholders need business results and operational ROI.

MarTech 98

MarTech A/B Testing Retail ROI 98

Martech Series

JUNE 3, 2022

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI. The Impact of Negative Reviews. The Volume of Reviews Matters.

ROI 97

ROI A/B Testing Conversion Rate Conversion 97

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Overview of Algorithm Changes Impact Key Points Algorithm changes can drastically affect social media visibility. Both social media and email marketing require constant adaptation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

APRIL 9, 2025

In an era of constant social media exposure, the mystique surrounding celebrities has faded. Use A/B testing, trackable links and promo codes to evaluate effectiveness. If you’re putting seven figures into a campaign, the ROI shouldn’t be anecdotal it should be visible in the numbers.

Fashion 94

Fashion A/B Testing Audience Marketing 94

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. When you’re spending money to make money, naturally you want to see a healthy ROI. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Ad Rants

JUNE 28, 2023

As explained by digital marketing agency Hawke Media , LinkedIn's newest crowdsourced publication vehicle leverages AI in SEO-adjacent ways. And, as Hawke Media points out, hopefully that makes the Google Helpful Content crawlers happy. Test newer SEO-compatible practices. Open up a new social media door.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention.

A/B Testing 109

A/B Testing Conversion Audience ROI 109

Single Grain

APRIL 27, 2025

Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. A/B testing elements: Systematically test different headlines, images, calls-to-action, and ad formats to identify what resonates best with your audience. Here are 7 ways to overcome ad fatigue in 2025.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? The answer?

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

MAY 20, 2021

In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Why Marketing Tests Can Ruin SEO Efforts. A basic marketing trick is running tests to improve conversion rate or other user experience metrics.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Single Grain

AUGUST 25, 2020

As a result, your ROI will be higher. I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. After creating their first ad, most media buyers will go back and create more versions of the ads. 480% more clicks. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

SEPTEMBER 10, 2019

that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. If they have a strong and loyal following, you should get a pretty good ROI. MeetEdgar – social media post scheduler.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

DECEMBER 15, 2020

Best Lead Generation Tactics for Content, Email & Social Media Marketing. 6) Overall ROI. Overall ROI is the total revenue generated from your email campaign divided by the total amount spent. Overall ROI = [(amount generated through sales – expenses incurred in the campaign)/expense incurred in the campaign] * 100.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

MNTN

JUNE 15, 2022

Watch the replay to learn about everything from A/B testing TV ads, to conversion tracking and cross-device attribution. Summer’s here, and the only thing hotter than the temps is the opportunity advertisers have to drive some serious ROI. MNTN Just Leveled-Up Audience Testing on Connected TV. Read the guide here.

A/B Testing 96

A/B Testing Conversion ROI Audience 96

Martech

MAY 23, 2022

There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content. “ Eighty-six percent of virtual events deliver a positive ROI in [the first] six months,” Lovatt said. “But, how do you prove that?

Marketing 120

Marketing A/B Testing Audience MarTech 120

Martech

MARCH 26, 2025

Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and prospects. AI is also used to automate A/B testing, perform sentiment analysis and enhance deliverability. Analytics and reporting capabilities are also advancing.

Click Through Rate 55

Click Through Rate A/B Testing MarTech Mobile Ads 55

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On?

Media 73

Media Advertising A/B Testing Education 73

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Basis

MAY 23, 2024

Research has shown that the long-term effects of marketing account for 60% of total ad spend ROI , where short-term effects make up only 40%. And additional research has demonstrated that the long-term ROI of advertising is double the short-term ROI, further showing the value of investing in brand building alongside more lower-funnel efforts.

ROI 98

ROI Brand Awareness A/B Testing Audience 98

Single Grain

DECEMBER 8, 2020

You might have heard of Inbound, Brand, Social Media, and Content Marketers. A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. Book My Free Marketing Consultation Right Now .

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

InMobi

APRIL 16, 2019

Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. This results in increased ROI. What are the steps? What tools are available to conduct these experiments? How do we measure the uplift in performance?

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Martech Series

OCTOBER 3, 2022

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI. __. The investment has made a 4x ROI in the first six months and a 14x pipeline ROI.

MarTech 98

MarTech Marketing SEO ROI 98

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Banner Flow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . What will we cover in this guide to social media advertising strategies for B2B?

Media 52

Media Advertising A/B Testing Conversion 52

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Attribution Models.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

APRIL 27, 2025

ROAS differs from ROI (return on investment) in that it focuses specifically on advertising efficiency rather than overall profitability. While ROI accounts for all costs associated with a campaign (including production, labor, etc.), This is why creative optimization and testing are essential for maximizing conversion rates.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

AdvertiseMint

JANUARY 18, 2024

Useful blogs encourage subscriptions and social media follows. Maximizing ROI Research and bid on high commercial intent keywords Test ad variations for best click-through rates Show the best landing pages that convince visitors to convert Set targets, monitor stats, adjust bids, and copy per performance SEM and SEO work hand in hand.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

MAY 27, 2025

Work with the leading digital marketing agency When evaluating tools, consider factors like: Integrating them into your existing tech stack Customization options for your brand voice Scalability for your content needs Pricing structure and ROI potential 4.

Marketing 52

Marketing Machine Learning Audience Conversion Rate 52

Single Grain

SEPTEMBER 30, 2019

4) Test Your Ads for Success. The best PPC professionals in the industry always A/B test their ad creatives, especially the title, in order to improve CTR and conversions. Here are some ways to optimally test your ads for success: You can create campaign drafts to run a predefined experiment by applying changes to your campaign.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

NOVEMBER 18, 2019

Diminishing ROI as shares, comments and interactions decrease. Your most trafficked, most engaging content is successful for a reason: To get more ROI out of your best content re-package ideas for a different channel, platform or media format. Leverage the firsthand, immediate discourse facilitated by social media platforms.

ROI 106

ROI Audience SEO Marketing 106

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. For Best Sales Automation Tools & Platform, Frequence claimed the award for its work helping media companies automate and grow their local advertising.

A/B Testing 79

A/B Testing Ad Server Data Management Platform Native Advertising 79

Single Grain

MARCH 28, 2023

It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric. The CLV associated with customers brought in from PPC should align with the company’s ROI goals. Paid social media ads. LinkedIn Ads and Facebook Ads are strong social media channels for SaaS products.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Media Math

FEBRUARY 19, 2023

It’s not all doom and gloom though, participants in the digital media supply chain can do a number of things to bring more sustainability to the industry. How to win at sustainable advertising The key to reducing the carbon footprint of your media buying really comes down to reducing media waste.

Media 52

Media Viewability A/B Testing Electronics 52

Martech

MAY 8, 2025

No surprise, then, that only 25% of AI initiatives delivered expected ROI and only 16% have scaled enterprise-wide. Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. A UI dashboard provides performance tracking, supply path optimization, and A/B testing.

MarTech 82

MarTech Conversion ROI A/B Testing 82