Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. With data privacy, GDPR and the “cookiepocalypse”, “you are relying on your creatives.” Have the data side do an A/B test — and bring the creative in to sit at the table. Digital marketing runs on numbers.

A/B Testing 126

A/B Testing Machine Learning GDPR Agency 126

Single Grain

SEPTEMBER 8, 2023

Enhanced Privacy Controls : With increasing emphasis on data privacy across the globe, GA4 provides better tools to help businesses comply with regulations like GDPR and CCPA. A-B Test Your Content You might think A/B testing is better reserved for social media posts and paid media ads by trying out different graphics and copy.

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

JANUARY 26, 2024

Is your subscription process in alignment with recent legislation, like GDPR or CPRA? How many options are available for subscribers to opt into? Can you feasibly support those with content? Does it need to be? Are your public lists compelling enough for people to opt in? Do you have opt-in captures in opportune spots? In your inbox.

A/B Testing 133

A/B Testing GDPR MarTech Marketing 133

Martech

OCTOBER 28, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. Also, nearly 20% of marketers will run more A/B testing as a result of the new measurement challenges, while 16% will change automation flows and 10% will message their audience about the Apple updates or privacy issues in general.

A/B Testing 117

A/B Testing Electronics GDPR MarTech 117

VideoWeek

AUGUST 23, 2022

And that’s one reason why Google’s delay is good, it gives people an opportunity to A/B test between a cookie-based solution and non-cookie based solutions like ours. You’re going to have a very small window before that A/B test becomes impossible – so it’s a really good time to start testing contextual-first solutions.

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

Martech

JUNE 3, 2024

Test and Optimize: Conduct A/B testing to determine the most effective elements of your email campaign, such as subject lines, visuals, CTAs, or offers. Post-Purchase Incentives: Consider offering additional incentives or rewards for customers who make a purchase during the Fourth of July campaign.

Marketing 114

Marketing eCommerce A/B Testing MarTech 114

Single Grain

MAY 27, 2025

Ensure compliance with privacy regulations, such as the GDPR and CCPA. Test and optimize continuously: Implement A/B testing to refine your personalization approach based on actual performance data. Segment Your Audience Not all personalization needs to be one-to-one.

Marketing 52

Marketing Machine Learning Audience Conversion Rate 52

Single Grain

FEBRUARY 19, 2024

Privacy regulations like GDPR and CCPA have also reshaped how data is collected and used for optimization, pushing for more transparent and ethical practices. Using a robust analytics platform to track these metrics and applying A/B testing or multivariate testing can help identify what works and why, enabling more informed decisions.

Conversion Rate 52

Conversion Rate Conversion A/B Testing GDPR 52

Digital Turbine

SEPTEMBER 28, 2023

360-Degree View of the Mobile Market Shift to Bidding: From Publisher to Bidder to Buyer Whether you are a pro or have just started your first A/B test, bidding is a hot topic with new questions popping up as its adoption increases on the buyers’, publishers’, and networks’ sides. Why is that?

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

Martech

OCTOBER 30, 2023

They created specific segments and personas for the D2C and B2B channels and devised an intense A/B testing process. With increasing scrutiny on data privacy, failing to comply with regulations like GDPR can result in hefty fines and damage to your brand reputation. The result? Consumer privacy. Analysis paralysis.

Conversion Rate 126

Conversion Rate Cookies A/B Testing MarTech 126

Martech

APRIL 19, 2023

Italy, for example, has banned ChatGPT (at least temporarily) over concerns that the training data OpenAI used contravened GDPR. I’m more than happy for my team to leverage generative AI for inspiration around email flows and to create multiple versions of content for A/B testing.

MarTech 126

MarTech A/B Testing Marketing GDPR 126

Single Grain

SEPTEMBER 12, 2019

What It Does: Reply lets you A/B test email sequences and subject lines so you can figure out exactly which template formats generate the most open rates and responses, and then double down on what works. Key Email Features: A/B test email sequences. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

A/B Testing 92

A/B Testing Banner Communications Marketing 92

YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. The Fine Art of Timeout Optimization Finding the right Auction Timeout is not about guesswork but testing. Still, generally, it stays the same.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Lemonads

SEPTEMBER 21, 2020

Instapage has the only builder that allows you to create and A/B test landing pages using the AMP framework, no developer required. True Server-side A/B Split Testing Optimize your landing pages for conversions with A/B testing capabilities on both our standard landing pages and AMP pages.

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Single Grain

JUNE 23, 2023

Personalization adds a personal touch and increases the curiosity factor, as recipients are more likely to engage with content tailored specifically to them: Remember to A/B test your subject lines to determine which ones generate higher open rates.

Marketing 97

Marketing A/B Testing Audience GDPR 97

Lemonads

OCTOBER 14, 2020

Instapage Review Features Instapage offers amazing features that can help you create amazing and strategic landing pages such as A/B Testing , multiple campaign management, easy page building, and so much more, so, let's delve deeper and discover them all built to increase your conversions! Activate your heat-made mode to “on”!

Conversion 52

Conversion A/B Testing CPA GDPR 52

Monetize More

FEBRUARY 8, 2023

GDPR consent strings : Pass consent strings to compliant bidders so they stay in the auction. Ad Layout Testing (RIP manual ad placements) It’s high time to start customizing ad layouts for your visitors. With MonetizeMore, get exclusive A/B testing-based ad layout optimizations with total control of your site at all times.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

NOVEMBER 22, 2022

Leadbolt’s platform is fully GDPR compliant, meaning publishers monetizing within the European Union won’t have to worry about breaking any laws. Key Features: GDPR compliance Comes with a handy referral mechanism Rich analytics suite Dynamic ad delivery. ironSource. Did You Find the Right App Monetization Platform for You?

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Single Grain

JUNE 23, 2020

And since about 26% of people now use ad blockers and GDPR restrictions have tightened the hatches on outbound marketing, content marketers have an incredible advantage. A/B testing is a huge help here. But what works for our audience won’t necessarily work for yours, so A/B testing is helpful here.

Marketing 105

Marketing SEO Pop-Up Conversion Rate 105

illumin

DECEMBER 13, 2024

Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions. The use of this data, especially in a way that personalizes advertising content, raises important questions around data privacy and consent.

Demand Side Platform 52

Demand Side Platform A/B Testing ROI Conversion 52

InMobi

FEBRUARY 5, 2020

New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all. In fact, many publishers are now using header bidding to A/B test partners to see which ones will bring them more money for their supply.

Header Bidding 52

Header Bidding A/B Testing GDPR Cookies 52

RevX

MAY 5, 2022

How do they honor user data in the context of GDPR, CCPA, and other privacy laws? Does the DSP support incrementality and A/B testing? It is critical to understand whether your DSP is compliant with pertinent privacy laws. Be mindful of the following: How will the DSP secure my data? Measurement and Attribution. The Key Message.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Smart-Hub

NOVEMBER 29, 2023

Incrementality Testing To understand the real impact of CTV campaigns, optimize their performance, and ensure proper budget allocation, implement incrementality testing, which implies comparing exposed and unexposed audiences. Basically, it works like A/B testing.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Brid.tv

JUNE 28, 2023

Of course, this will require some A/B testing , regular campaign tracking, and optimization. As a result, GDPR made sure that users have a say in which cookies are allowed to collect their data. The final step in the targeting process is to ensure the delivery of advertising content to the most relevant users.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Martech

FEBRUARY 24, 2022

Send campaign-specific messages to any segment of a target audience based on properties and include data for A/B testing and response rates. Infrastructure is deployed on Amazon Web Services (AWS) which complies with GDPR. Key capabilities include: Send and receive SMS and MMS messages over local or toll-free numbers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Clearcode

OCTOBER 21, 2024

Unclear processes for A/B testing, frequency capping and brand safety. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles. However, Google had to change its proposal due to the industry’s criticism : Limiting bandwidth in the web browser.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

InMobi

APRIL 23, 2019

Cheaper and more intuitive technology generally is making life easier for publishers, whether it’s for setting up A/B testing ad frameworks, header bidding or digital marketing funnels for e-commerce. The tools that are at publishers’ disposal now - often for free - allow for real in-depth testing and optimization.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Brid.tv

DECEMBER 21, 2022

Key Features: GDPR compliant Extensive set of analytics Programmatic and direct deals marketplace Cryptocurrency-powered monetization High-performance ad formats. Supported Ad Formats Payment Model Minimum Traffic Video ads Native ads Playable ads Rich media ads Carousel ads Interstitial ads Banner ads CPM N/A.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Monetize More

OCTOBER 18, 2022

You can even run A/B tests on your ads. With their ad server experience and their ability to understand the channels you’re advertising on, they’re able to deliver higher performance for you by utilizing their rich targeting options, GDPR compliance macros, and video header heading. Unruly Media.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

FEBRUARY 15, 2024

GDPR , CCPA) and adapt their strategies to be more privacy-centric, potentially moving away from reliance on personal data and towards context-based targeting and content marketing. Use A/B testing to find the most cost-effective strategies for each search engine and adjust your investment accordingly.

Marketing 52

Marketing SEO Non-Profit Fashion 52

Martech

NOVEMBER 15, 2024

Comply with GDPR , CCPA and other privacy laws by providing clear consent notifications and applying strong data protection measures. A/B testing headlines and layouts: Use your findings to test different headlines, layouts and CTA placements. Accurate tracking setup supports data integrity and strengthens user trust.

A/B Testing 131

A/B Testing SEO GDPR Conversion 131

Martech

MAY 16, 2025

If youre using personal data, comply with GDPR, CCPA and other privacy regulations. A/B test groups like job titles, regions or interests to find the highest-converting audiences. These tools can free up time, improve efficiency and drive stronger results without constant manual adjustments. When in doubt, check with legal.

Retargeting 120

Retargeting CPA Click Through Rate ROI 120

Single Grain

AUGUST 27, 2019

The Email Marketer’s 4-Step Guide to GDPR Compliance. 9 ) Test Your Subject Lines. Apart from A/B testing, there are other ways to test whether your subject line will lead to increased open rates or not. Dive Deeper: . 7 Creative Ways to Collect Emails Without Being Spammy. I’d love to know how you optimized it.

Banner 103

Banner ROI Audience Conversion 103

Single Grain

DECEMBER 6, 2019

The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145

Martech

JANUARY 17, 2025

Personalization and A/B testing shouldnt be afterthoughts. Conversion optimization and A/B testing. GDPR, CCPA compliance and ADA conformance enhance user trust and experience. A CMS with built-in business insights, segmentation and A/B testing streamlines workflows and optimizes results.

SEO 119

SEO A/B Testing Conversion GDPR 119