Martech Series

JULY 13, 2022

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced findings from a Banana Boat campaign to test performance and scale of programmatic audience targeting across environments both with and without third-party cookies. Beat viewability benchmark by 34%.

Viewability 84

Viewability Cookies A/B Testing Audience 84

Martech Series

NOVEMBER 8, 2022

With the looming loss of third-party cookies, brands across the globe face increased pressure to translate in-person engagement into actionable data sets. A/B Testing Performance. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple. .

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

MNTN

DECEMBER 18, 2024

CTV retargeting, on the other hand, allows for precise tracking and measurement when you power your campaigns with MNTN Performance TV , for example, our platform gathers relevant data in real time, and allows you to monitor key metrics like impressions and conversions.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Digital Remedy

MAY 31, 2022

The issue with market A/B testing is that no two markets behave exactly alike, no two markets contain populations that are comprised of the exact same demographics and interests, and the background noise can reach dangerous levels. Random Suppressed Groups.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away. This helps to increase click-through rates, impressions, and overall revenue.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Martech Series

JUNE 15, 2022

Identity lockr, designed in direct response to the challenges posed by new privacy regulations and third-party cookie deprecation, is a platform for publishers to manage user registration and capture first-party data while respecting user consent and communication preferences. Audience Development.

A/B Testing 84

A/B Testing Communications Audience Cookies 84

Single Grain

APRIL 27, 2025

This is why creative optimization and testing are essential for maximizing conversion rates. Multivariate Creative Testing Move beyond simple A/B testing with these sophisticated approaches: Dynamic creative optimization (DCO) : Automatically test multiple creative elements (headlines, images, CTAs) to identify winning combinations.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Basis

MARCH 14, 2023

This could include preparing multiple versions of the same video, editing them to different lengths, and planning to A/B test them to see which lengths perform best. In addition to identifying KPIs early in the planning process, planning for optimizations is another best practice for the early stages of a CTV campaign.

Advertising 98

Advertising A/B Testing Audience Viewability 98

Basis

AUGUST 30, 2022

Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? That said, marketers can use KPIs like video completion rate (VCR), impressions delivered, and cost per completed view (CPCV) to measure and report on the area that CTV ads excel in: brand awareness.

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

VideoWeek

MAY 20, 2022

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent.

Impressions 52

Impressions Ad Tech Media Agency 52

Basis

NOVEMBER 5, 2024

This could include preparing multiple versions of the same video, editing those versions to different lengths, and planning to A/B test them to see which lengths perform best.

Advertising 104

Advertising Audience A/B Testing Viewability 104

illumin

JANUARY 22, 2024

Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device. This cookie collects information about the user’s activities (such as the websites they visit, the products they browse, etc.). These impressions were also sold at a 16% lower rate.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digital Remedy

MAY 31, 2022

The issue with market A/B testing is that no two markets behave exactly alike, no two markets contain populations that are comprised of the exact same demographics and interests, and the background noise can reach dangerous levels. Random Suppressed Groups.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Lemonads

SEPTEMBER 29, 2020

5 Key RedTrack features that will help you save money on unprofitable campaigns: Performance-based auto-rules; A/B test redirects; Redirect based on weight and 18 filter types; Click quality Reports to filter Bot Traffic; Landing Page offers Rotation. Depending on your needs, RedTrack.io

Affiliates 52

Affiliates A/B Testing Conversion Cookies 52

MNTN

DECEMBER 18, 2024

CTV retargeting, on the other hand, allows for precise tracking and measurement when you power your campaigns with MNTN Performance TV , for example, our platform gathers relevant data in real time, and allows you to monitor key metrics like impressions and conversions.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Automatad Inc.

APRIL 7, 2024

This will get promising attention and impression when served only once to a user per day. The 60-second video ads have a high CTR of 1.4%, whereas the videos below 30 seconds have a higher video completion rate and impression share. Thought leaders like Forbes and Atlantic use welcome page ads.

Banner 52

Banner Click Through Rate Rich Media Video Ads 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Best CRM Platform Act!

Viewability 69

Viewability Healthcare A/B Testing Food 69

MNTN

FEBRUARY 14, 2024

B2B remarketing, also known as retargeting, works by tracking website visitors through cookies and then serving them ads on other platforms or websites they visit after leaving the initial site. Personalize and Test : Use personalized content based on user interaction for ads and perform A/B testing to find the most effective strategies.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Monetize More

MAY 22, 2023

Evaluating ad network performance You can evaluate ad network performance by monitoring key metrics such as CPM (cost per thousand impressions), CPC (cost per click), CTR (click-through rate), and RPM (revenue per thousand impressions). Another way to evaluate ad network performance is through A/B testing.

Finance 52

Finance Affiliates Ad network A/B Testing 52

AdvertiseMint

DECEMBER 1, 2023

Be transparent by declaring the use of cookies in a privacy policy or banner message. Enable cookie expiration period based on expected customer cycle times. It takes continual testing and tweaking to capitalize on these ultra-targeted remarketing audiences. Use UTM parameters to track conversions from remarketing clicks.

Conversion 52

Conversion ROI Audience Cookies 52

Single Grain

APRIL 28, 2020

Tesla’s success is one of the strongest digital marketing campaign examples with an impressive social media presence. The company remade the Game of Thrones opening credits with the same music, only the animations were made entirely of cookies ( about 3,000 !): million impressions. The Lesson. earned more than 2.75 The Lesson.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

APRIL 14, 2022

A certified Google Premier Partner, Single Grain has established a solid reputation as one of the industry's leading Google Ads agencies by steering clear of the one-size-fits-all, cookie-cutter approach adopted by other companies, and instead customize a campaign for each individual client.

Agency 52

Agency SEO ROI A/B Testing 52

AdvertiseMint

JANUARY 13, 2022

Now that third-party data and cookies are on the way out, getting your hands on quality data for audience targeting is more important than ever. There are some social media masters out there that can establish a brand’s presence on a platform and get the ball rolling impressively fast. Photo by Alexandar Todov on Unsplash.

Media 59

Media Marketing Audience Brand Awareness 59

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Unlike most ad networks, Teads doesn’t rely on third-party cookies as it uses contextual targeting to serve ads. These networks do the work for you. After sealing the deal, they handle all the tracking, targeting, and reporting.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Lemonads

SEPTEMBER 10, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Ad Monsters

DECEMBER 5, 2023

Google is preparing for its third-party cookie deprecation, and for all intents and purposes, the industry feels ready for the new world order. Here are AdMonsters’ Hot Topics of 2023: Cookie Deprecation and the Privacy Sandbox Chrome’s third-party cookie deprecation saga has gone on for years.

Ad Tech 105

Ad Tech Media Cookies A/B Testing 105

AdvertiseMint

JANUARY 20, 2022

Snap explains Advanced Conversions in three steps: Obfuscating impression and conversion data so it can no longer be traced to an identifiable account or user. To do so, Advanced Conversions relies on two sets of data: Impressions data (first-party data from Snap) and Conversions data (first-party data from the advertiser).

Conversion 52

Conversion Impressions Click Through Rate A/B Testing 52