Martech Series

JULY 13, 2022

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced findings from a Banana Boat campaign to test performance and scale of programmatic audience targeting across environments both with and without third-party cookies. Beat viewability benchmark by 34%.

Viewability 84

Viewability Cookies A/B Testing Audience 84

VideoWeek

AUGUST 23, 2022

What’s the role of the OVP in a post-cookie world? When you’re starting from scratch in the post-cookie world, it takes a lot of time to compile enough data for it to be statistically significant as a contextual signal. That means we can prove, and improve, our methods so that they’re comfortably able to replace the cookie one day.

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

Martech Series

JUNE 14, 2022

The vision for Lexicon is to help publishers succeed without cookies and simplify the increasingly complex identity landscape. Today, publishers rely on third-party cookies for the majority of their programmatic revenue, leaving almost half of their inventory from cookieless browsers under-monetized.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

Ad Monsters

APRIL 23, 2024

.” According to Roodman, Yahoo DSP is the only one where you can actually test cookieless environments right now. They have developed the ability to strip out identifiers in real time , not only for cookies but also in apps.

Advertising 84

Advertising A/B Testing Conversion Audience 84

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 61

Audience Cookies Demand Side Platform A/B Testing 61

Martech

MAY 8, 2023

When needed, clear your cookies so you are treated as a first-time visitor. They already had data available in their tools and utilized us to set up audiences correctly and do an A/B test. Planning a test ensures you have set up the campaigns in a way conducive to reporting results.

A/B Testing 107

A/B Testing Audience eCommerce Cookies 107

Brid.tv

DECEMBER 29, 2023

While garnering success in the past, behavioral targeting has many problems advertisers today wish to avoid, especially now, in the wake of the post–cookie era (age of privacy). Of course, bear in mind that audience targeting is a trial-and-error process, so expect a lot of A/B testing and many missed marks before getting it right.

Video Ads 67

Video Ads A/B Testing Retargeting Conversion Rate 67

Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Basis

OCTOBER 11, 2022

Today, I’ll make the case for why advertisers should start testing third-party cookie alternatives early, and explore some of the identity solutions currently available for doing just that. I know, I know: third-party cookie deprecation has been delayed to 2024. Sounds Like a “Future Me” Problem—Why Start Now? Take it slow.

Cookies 63

Cookies A/B Testing Audience Advertising 63

Brid.tv

JUNE 28, 2023

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. The result?

Conversion Rate 116

Conversion Rate Cookies A/B Testing ROI 116

PubMatic

AUGUST 2, 2022

Independent identity solutions enable publishers to use opt-in based first-party data to reach consumers with relevant advertising or content without the need for third-party cookies or other phased out signals.

Header Bidding 90

Header Bidding Demand Side Platform A/B Testing Cookies 90

Martech Series

SEPTEMBER 16, 2022

When the data reveals a point of friction, A/B testing can identify better alternatives. Most organizations track site visitors’ activity to learn which paths are most popular, what content will encourage a conversion, and which parts of the site experience have the highest abandonment rate.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

Martech Series

OCTOBER 3, 2022

Cookies are a crutch the entire industry needs to move off, and it feels a bit like Y2K all over again, with Google’s cookie deprecation clock moving closer and closer (even with delays) to the end of cookie-based marketing.

MarTech 93

MarTech Marketing SEO ROI 93

AdvertiseMint

SEPTEMBER 16, 2023

Oreo’s Creative Recipe Ideas Oreo launched a TikTok ad campaign featuring creative recipe ideas using their cookies as a central ingredient. They created short, engaging videos showcasing various recipes that incorporated Oreo cookies. Read more : Are TikTok ads worth it? Tell users what to do next.

A/B Testing 52

A/B Testing Cookies Audience Food 52

Martech Series

OCTOBER 31, 2022

Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. “We “We are extremely excited to partner with Centre Lane on this next chapter of our journey as a leader in personalization,” said Brian Wilson. We have lofty goals of continuing to be the market-leading voice in commerce.

A/B Testing 52

A/B Testing eCommerce Retail MarTech 52

Martech Series

JUNE 15, 2022

Identity lockr, designed in direct response to the challenges posed by new privacy regulations and third-party cookie deprecation, is a platform for publishers to manage user registration and capture first-party data while respecting user consent and communication preferences.

A/B Testing 84

A/B Testing Communications Audience Cookies 84

Clearcode

JANUARY 22, 2023

Does Dynamic Creative Optimization Use Third-Party Cookies? The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. Does Dynamic Creative Optimization Use Third-Party Cookies? We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

JANUARY 31, 2024

The often-professed love of A/B tests among marketers stems from trying new things. Adapting to change: Leading through marketing disruption If part of your marketing playbook is reliant on data from third-party cookies, you need to adapt to a world without them. Creativity and risk-taking are an essential part of marketing.

Communications 107

Communications A/B Testing Pop-Up Finance 107

InMobi

MAY 16, 2017

What started as something very desktop oriented and cookie-dependant, using only static ads creatives and vendor-controlled attribution has now greatly evolved for the current mobile-first landscape. If your user hasn’t been to your app in over two weeks, how can you reactivate these lapsed users and bring them back?

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Automatad Inc.

APRIL 7, 2024

Above all, we will lose cookies soon enough; contextual targeting will serve as the best cookie alternative. Test, Iterate, and Repeat Last but not least, whatever strategy you choose, it is better to check the performance of each strategy through rigorous testing.

Banner 52

Banner Rich Media Click Through Rate Video Ads 52

Digital Remedy

MAY 31, 2022

The issue with market A/B testing is that no two markets behave exactly alike, no two markets contain populations that are comprised of the exact same demographics and interests, and the background noise can reach dangerous levels. Random Suppressed Groups.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Martech

FEBRUARY 20, 2024

Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. Bottom line: Find your sweet spot with CTA While each approach mentioned above has its conversion potential, A/B testing is key to unlocking what works best for you. They meet expectations based on previous user experience.

Click Through Rate 101

Click Through Rate A/B Testing Conversion Audience 101

MNTN

FEBRUARY 14, 2024

B2B remarketing, also known as retargeting, works by tracking website visitors through cookies and then serving them ads on other platforms or websites they visit after leaving the initial site. Personalize and Test : Use personalized content based on user interaction for ads and perform A/B testing to find the most effective strategies.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

AdvertiseMint

DECEMBER 1, 2023

Be transparent by declaring the use of cookies in a privacy policy or banner message. Enable cookie expiration period based on expected customer cycle times. Use UTM parameters to track conversions from remarketing clicks.

Conversion 52

Conversion ROI Audience Cookies 52

Lemonads

SEPTEMBER 29, 2020

5 Key RedTrack features that will help you save money on unprofitable campaigns: Performance-based auto-rules; A/B test redirects; Redirect based on weight and 18 filter types; Click quality Reports to filter Bot Traffic; Landing Page offers Rotation. Depending on your needs, RedTrack.io

Affiliates 52

Affiliates A/B Testing Conversion Cookies 52

VideoWeek

OCTOBER 6, 2023

The company said publishers can activate A/B testing with a single click. Infusing A/B testing with machine learning makes it easy for publishers to measure revenue and page performance improvements,” said Matt Tengler, VP of Product at Magnite.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Basis

MARCH 14, 2023

This could include preparing multiple versions of the same video, editing them to different lengths, and planning to A/B test them to see which lengths perform best. In addition to identifying KPIs early in the planning process, planning for optimizations is another best practice for the early stages of a CTV campaign.

Advertising 77

Advertising A/B Testing Audience Viewability 77

MNTN

FEBRUARY 6, 2024

Test and Validate Don’t just pick a model and stick with it forever. A/B testing is an excellent idea if you want to contrast the efficiency of different marketing attribution models and measure how they affect your key performance indicators (KPIs).

Marketing 52

Marketing A/B Testing Conversion Control Group 52

Monetize More

MAY 22, 2023

Another way to evaluate ad network performance is through A/B testing. In addition to tracking metrics and conducting A/B tests, it’s important to review your ad network partners regularly. By analyzing these metrics, you can optimize your ad strategy and increase your ad revenue.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Digital Remedy

MAY 31, 2022

The issue with market A/B testing is that no two markets behave exactly alike, no two markets contain populations that are comprised of the exact same demographics and interests, and the background noise can reach dangerous levels. Random Suppressed Groups.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Basis

AUGUST 30, 2022

Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? Plus, with third-party cookie deprecation on the horizon—albeit a bit further down the line than it was a few months ago—getting familiar with privacy-friendly targeting methods is all the more important.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Basis

JANUARY 3, 2024

Even more, as the advertising world prepares for the loss of third-party cookies in Chrome and adjusts to the uptick in privacy-focused digital advertising regulation —not to mention the clear consumer demand for privacy-first marketing— contextual targeting will become a critical piece of any brand’s marketing investment.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

InMobi

FEBRUARY 5, 2020

The likely demise of browser cookies makes in-app environments more appealing, but how long until Apple and Google depreciate standard mobile device identifiers? In fact, many publishers are now using header bidding to A/B test partners to see which ones will bring them more money for their supply.

Header Bidding 52

Header Bidding A/B Testing GDPR Cookies 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Single Grain

MAY 20, 2021

In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Why Marketing Tests Can Ruin SEO Efforts. A basic marketing trick is running tests to improve conversion rate or other user experience metrics.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

AdvertiseMint

JANUARY 20, 2022

This also makes any A/B testing difficult, at least if you’re trying to do so in a timely manner. This caused issues for many major platforms as the usage of cookies and other data tracking methods began to decline. You can’t rely on any estimates or modeling figures either; the system currently does not provide any.

Conversion 52

Conversion Impressions Click Through Rate A/B Testing 52