Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven.

A/B Testing 109

A/B Testing Marketing SEO Education 109

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Conversion Rate 120

Conversion Rate A/B Testing Conversion Click Through Rate 120

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

A/B Testing 139

A/B Testing eCommerce Banner MarTech 139

Single Grain

MAY 11, 2025

You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

Martech Series

JULY 7, 2022

Out of 21 vendors, SiteSpect was named market leader in FeaturedCustomers’ A/B Testing Software category. an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report. SiteSpect, Inc.

A/B Testing 91

A/B Testing Marketing Conversion Rate MarTech 91

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

MarTech 119

MarTech A/B Testing ROI Conversion 119

Martech

JANUARY 23, 2025

Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results. Building data literacy across teams Data literacy seems to be mentioned more often in conversations, but how often do companies actively work to increase it? Spoiler alert: They very well might not. Whats the ROI of this campaign?

Marketing 127

Marketing A/B Testing ROI Conversion 127

Martech

APRIL 23, 2025

If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. ’ Audience: B2B tech marketers. Dig deeper: Beyond the funnel: A new approach to content marketing 3.

A/B Testing 128

A/B Testing Audience Conversion Marketing 128

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B Testing 122

A/B Testing eCommerce Fashion Conversion 122

Martech Series

FEBRUARY 27, 2023

North America’s fastest-growing optimization solution, Kameleoon , offers the most complete native, two-way integration with Google Analytics 4 (GA4) available for A/B testing today. Sync Kameleoon’s proprietary Kameleoon Conversion Score to GA4 for advanced, hyper-relevant remarketing scenarios.

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A/B Testing MarTech Audience Conversion 86

Martech

APRIL 21, 2025

Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Its the adult marketers equivalent of the childhood you touched it last argument. Dig deeper: How attribution masks whats driving growth What about A/B testing?

MarTech 87

MarTech A/B Testing ROI Search Advertising 87

Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions.

Marketing 128

Marketing A/B Testing Cookies Conversion 128

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” ” Marketers are coming to dread this question even as executives are asking it more often. However, this challenging questions is an opportunity to demonstrate AI’s genuine impact on customer engagement and marketing outcomes.

A/B Testing 122

A/B Testing MarTech Conversion SEO 122

Martech

MARCH 20, 2025

This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

A/B Testing 108

A/B Testing Conversion Marketing Communications 108

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

Marketing 86

Marketing A/B Testing SEO Conversion Rate 86

Ad Rants

NOVEMBER 7, 2022

There's nothing more frustrating than getting lots of clicks without any conversions. Here are some practical tips to help you improve conversions for your next PPC campaign. It's also beneficial to work with a digital marketing specialist with proven results in your industry. Try A/B Testing. Highlight the Value.

Conversion 130

Conversion A/B Testing Audience Advertising 130

Martech

MAY 13, 2025

It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. That’s a big “if,” because it requires new ways of thinking about and recognizing email’s role in your marketing program. Marketers don’t understand email’s true power.

Conversion 101

Conversion A/B Testing Education Audience 101

Martech

SEPTEMBER 17, 2021

Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, in Pay’s experience. “If

Conversion 135

Conversion Marketing A/B Testing MarTech 135

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing.

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A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

A/B Testing 123

A/B Testing Clickbait Conversion Impressions 123

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. It might use martech to disrupt the status quo and capture market share quickly.

MarTech 70

MarTech A/B Testing Marketing Conversion Rate 70

Single Grain

MARCH 25, 2020

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. Because it’s one of very few marketing strategies that can increase your sales without spending more on advertising and content marketing.

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement.

A/B Testing 128

A/B Testing Pop-Up Click Through Rate Conversion 128

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Its a given that strong, strategic marketing can boost growth, but what does this look like for mobile app marketing? Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Ad Monsters

APRIL 15, 2025

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. We run A/B tests for new product features to ensure theyre effective before scaling. That said, the conversation is starting to shift.

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A/B Testing Cookies Ad Tech Conversion 99

Ad Monsters

MAY 13, 2025

The product emerged from conversations with publishers like the Daily Mail that were eager to move beyond traditional metrics like viewability and surface the deeper signals driving advertising performance. While attention may be vying to replace viewability, Gan emphasized that viewability is not optional in todays market.

Viewability 76

Viewability A/B Testing Media Real Estate 76

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

A/B Testing 117

A/B Testing Marketing MarTech eCommerce 117

Martech

MARCH 10, 2025

This system helps prioritize sales efforts, target key accounts and improve conversion rates. Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Even slang or appropriate humor can be effective.

Conversion Rate 121

Conversion Rate Click Through Rate A/B Testing Conversion 121

Ad Rants

MARCH 25, 2024

Targeted Design and Content The content and design of these pages are matched to the needs and preferences of the target audience, enabling small and medium-sized businesses (SMBs) to develop focused marketing campaigns aimed at particular client segments. They do this by having a clear call-to-action (CTA) and a focused message.

Conversion 130

Conversion A/B Testing Conversion Rate Impressions 130

Martech

OCTOBER 4, 2024

Such outcomes might include increased average order value, increases in orders and revenue per customer and higher conversion rates. Experimentation Hub also automates the delivery of test results so that marketers do not need to do manual calculations or measure statistical significance.

A/B Testing 76

A/B Testing Pop-Up Conversion Rate Retail 76

Martech

MAY 21, 2024

While well-executed creative briefs still serve as a solid foundational tool for today’s marketers, they unfortunately require one thing in short supply with marketers: time. There is a growing need to complement this approach with more dynamic and conversational approaches. Hardly “brief” at that point! Making room (and time!)

Conversion 118

Conversion Marketing A/B Testing Electronics 118

AdPushup

NOVEMBER 10, 2022

Conversion Rate Optimization and A/B testing are both popular services today, simply because of the direct and indirect benefits they have on the bottom line of businesses. The primary aim for every web marketer is to increase the traffic coming his way (while acquiring it, at a reduced cost) and improve the conversion rate.

Conversion Rate 98

Conversion Rate Conversion A/B Testing Marketing 98

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . As we began marketing our eBikes, we weren’t sure which specific shots would appeal most to our customers and potential customers,” said Rex Hamilton, Serial 1’s VP of Finance and Corporate Operations. Testing images at scale.

Conversion 125

Conversion A/B Testing Machine Learning Conversion Rate 125

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. COPs are also sometimes called conversion rate optimization (CRO) tools, personalization engines, or experience optimization platforms (EOPs). Server-side experimentation.

Conversion 109

Conversion Machine Learning A/B Testing Conversion Rate 109

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

APRIL 16, 2025

The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest. But the “human in the loop” is essential. from retailers or digital platforms).

MarTech 103

MarTech A/B Testing Retail ROI 103

Single Grain

APRIL 30, 2025

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts. In addition, novelty enhances memory.

Conversion Rate 52

Conversion Rate Conversion Retail A/B Testing 52