Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. Part of being an expert communicator is being an expert listener. Processing. Processing.

A/B Testing 106

A/B Testing Marketing SEO Education 106

Martech

DECEMBER 9, 2024

And while A/B testing can shed some light, it doesnt get to a granular level. So you learn how effective that creative was in a particular communication moment for a particular individual. The post How AI can revolutionize creative impact measurement appeared first on MarTech. Is it the copy, the images, the audio?

A/B Testing 124

A/B Testing Brand Awareness Communications Marketing 124

Martech

DECEMBER 19, 2024

Instead, use language that clearly communicates what the user will gain. Adding a name to a CTA, such as Sarah, reserve your spot now, creates a sense of direct communication. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

A/B Testing 124

A/B Testing Pop-Up Click Through Rate Conversion 124

Martech

SEPTEMBER 11, 2024

Robust martech stacks support marketing and are barely used outside of marketing team goals. A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers. Personalized communication. A/B testing. Lead scoring. Think Amazon, Sephora and Netflix. Processing.

A/B Testing 112

A/B Testing MarTech Marketing Communications 112

Martech

MARCH 20, 2025

Status: Private Beta Applicable HubSpot Hubs: Content Hub Applicable HubSpot Tiers: Pro Optimize conversions with A/B testing for CTAs Whats new: You can now run A/B tests on CTAs created with the new editor, allowing you to compare two variations based on clicks and views to determine the best performer. Processing.

A/B Testing 104

A/B Testing Conversion Marketing Communications 104

Martech

DECEMBER 12, 2024

With some basic A/B testing, youll be able to confirm the best time to send marketing texts for the best engagement. Two is always better than one and knowing how to perfect your communication across email and SMS can turn your brand into a prizefighter. The same goes for sending days. Email: Business email address Sign me up!

Marketing 115

Marketing Pop-Up A/B Testing ROI 115

Martech

MAY 13, 2025

Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. Dig deeper: How cognitive biases influence email A/B tests Here are three uses for email beyond sending promotions: 1.

Conversion 97

Conversion A/B Testing Education Audience 97

Martech

MAY 8, 2025

Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. EmailAnalytics released a Sentiment Analysis feature that evaluates the emotional tone of email communications. A UI dashboard provides performance tracking, supply path optimization, and A/B testing.

MarTech 84

MarTech Conversion ROI A/B Testing 84

Martech

OCTOBER 14, 2022

In a recent MarTech session , Comoto’s Dana Green joined BlueConic’s Jackie Rousseau-Anderson to discuss how they are using a customer data platform to unify customer data across multiple brands and systems and activate it across channels to deliver more engaging customer interactions. The Comoto Family of Brands is one such retailer.

A/B Testing 125

A/B Testing Marketing Retail Communications 125

Martech

APRIL 14, 2025

Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Even when a central team has defined a policy, it may not be communicated effectively. Strong engagement with content and experience due to closer involvement in tactical execution or tool exploration.

Marketing 87

Marketing Communications A/B Testing Conversion 87

Martech

MAY 29, 2024

Recently at The MarTech Conference , two marketing leaders discussed this precise task. This means A/B testing the design of a website or form that customers are engaging with — or A/B testing specific design elements within the overall design. Free registration to view the entire program on-demand.)

A/B Testing 125

A/B Testing Conversion Rate Marketing Communications 125

Martech

MAY 12, 2023

Further, we are also targeted by our fellow martech practitioners. For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test. Look for opportunities to test things out. Get MarTech! In your inbox.

A/B Testing 131

A/B Testing Marketing MarTech eCommerce 131

Martech

MAY 1, 2025

Or communicate it in a way that gets ignored. Pro tip: Sales objections are free A/B tests. Dig deeper: 3 steps to an authentic brand: Identity, intention and implementation The post If your value prop sounds like everyone elses, youve already lost appeared first on MarTech. It’s a powerful reason. Pay attention.

A/B Testing 114

A/B Testing Marketing ROI Audience 114

Martech

OCTOBER 11, 2021

” “As marketers, we know that nothing happens in a silo,” said Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, a recent MarTech session. Watch the full presentation from MarTech here (free registration required). Customer journey analytics helps us look at how everything is working together.”.

Marketing 137

Marketing A/B Testing MarTech Communications 137

Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. As with other martech applications, AI is rapidly changing the landscape for email marketing and automation tools. A/B testing. A/B testing enables this type of data-driven decision making.

A/B Testing 133

A/B Testing Marketing Machine Learning MarTech 133

Martech Series

JUNE 14, 2022

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that global financial super app Revolut has selected the Vonage Contact Center (VCC) for Salesforce solution to improve communications with customers. Salesforce and others are trademarks of Salesforce.com, Inc.

A/B Testing 98

A/B Testing Communications MarTech Marketing 98

Martech

JUNE 18, 2024

Test variations: Employ A/B testing to find what works best. Composition: Choose or create images with a clear focus point that communicates your message. Customize communications: Tailor emails to meet the specific interests of each segment. A sports store could compare a direct offer like “Get 30% Off Now!”

A/B Testing 121

A/B Testing Communications Audience Conversion 121

Martech

JANUARY 24, 2024

Additionally, email vendors are using it to automate A/B testing, perform sentiment analysis and enhance deliverability. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. The post How generative AI is impacting email marketing software appeared first on MarTech.

Machine Learning 124

Machine Learning A/B Testing Marketing Audience 124

Martech Series

JUNE 7, 2022

According to the report, these platforms are purpose-built to enable enterprise streaming on a turnkey basis with a robust set of open APIs that facilitate the integration with other communication and collaboration technologies. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

A/B Testing 105

A/B Testing Communications MarTech Marketing 105

Martech Series

FEBRUARY 2, 2023

Adding further precision, this model includes data from the equivalent of 645 years of A/B testing to measure and refine motivation-focused language, emotional response, and engagement. I predict marketers will quickly embrace the combined value of automation, personalization and motivation to drive business success.”

Machine Learning 111

Machine Learning A/B Testing Marketing Conversion Rate 111

Martech

JANUARY 31, 2024

An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action. Effective marketing leaders also need to be masters of communication. There are still going to be goals you need to communicate to your team. This is tactical leadership.

Communications 123

Communications A/B Testing Pop-Up MarTech 123

Martech

JANUARY 7, 2022

Learn how to break that pattern in this free e-book, “ MarTech’s Guide to agile marketing for teams” Click here to download! Use A/B testing or other methods to learn how customers react. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.

Marketing 136

Marketing A/B Testing Communications MarTech 136

Martech

MARCH 26, 2025

Dig deeper: Download our MarTech Intelligence Report on email marketing platforms to compare tools and vendors Is your email marketing platform up to the task? AI is also used to automate A/B testing, perform sentiment analysis and enhance deliverability. Download the MarTech Intelligence Report on email marketing platforms.

Click Through Rate 56

Click Through Rate A/B Testing MarTech Mobile Ads 56

Martech Series

AUGUST 30, 2022

Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz. Anyword , formerly known as Keywee, uses AI and natural language processing to develop effective, performance-driven marketing language so that marketers communicate to consumers using text that yields the highest-level results and meets conversion goals.

A/B Testing 98

A/B Testing Machine Learning Conversion Conversion Rate 98

Martech Series

JUNE 6, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev. The post Inuvo Partners with Brand Innovators to Host Inaugural Marketing AI Conference On June 8, 2022 appeared first on MarTech Series.

A/B Testing 95

A/B Testing Machine Learning Marketing MarTech 95

Martech

OCTOBER 6, 2021

In this case, several personalization platforms started as simpler services for providing A/B testing. Common capabilities are: A/B Testing, or more advanced A/B/.N image or call to action); and Optimizations based on test results. This is a scenario that most personalization vendors support.

A/B Testing 113

A/B Testing Machine Learning MarTech Communications 113

Martech Series

JUNE 15, 2022

Identity lockr, designed in direct response to the challenges posed by new privacy regulations and third-party cookie deprecation, is a platform for publishers to manage user registration and capture first-party data while respecting user consent and communication preferences. Identity Matching. Emerging Digital Marketing….

A/B Testing 98

A/B Testing Communications Audience Cookies 98

Martech

SEPTEMBER 17, 2021

At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, in Pay’s experience. “If If they’re testing, why are they testing?” Natural fit with A/B testing.

Conversion 134

Conversion Marketing A/B Testing MarTech 134

Martech

APRIL 26, 2023

Create random splits in Lists for A/B testing Last month , the release of random samples in Lists helped eliminate manual spreadsheet exports and imports when segmenting lists for content testing. Get MarTech! The post HubSpot’s March 2023 releases: The manager’s guide appeared first on MarTech.

Pop-Up 102

Pop-Up A/B Testing Banner MarTech 102

Martech

JUNE 10, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Use A/B testing to optimize conversion rates and identify areas for improvement.

Conversion Rate 114

Conversion Rate A/B Testing Conversion MarTech 114

Martech Series

JUNE 16, 2022

The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. Mobile devices are the bridge between digital and in-person interactions, but communicating with shoppers through mobile messaging is still a new frontier for most retail brands.

Marketing 98

Marketing Retail A/B Testing Communications 98

Martech Series

JUNE 24, 2022

Automated A/B testing, reporting, revenue attribution allows you to move fast, go from idea to execution in one day, and double down on what’s working. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix. Fast and accessible to speed and execution.

A/B Testing 98

A/B Testing Machine Learning MarTech Communications 98

Martech

MAY 30, 2024

For a more compelling experience sent through texting, marketers are adopting RCS (rich communication services). Google Messages will continue to support RCS through Android-to-Android communication, as it has done for years. It will only be a matter of time before communication will be over RCS by default.”

Marketing 115

Marketing Communications A/B Testing Shipping 115

Martech Series

JULY 12, 2022

The proliferation of video as a medium of communication is self-evident today. Historically, however, the creation and distribution of compelling video communications required significant time and resources, which made it prohibitive for organizations to utilize at scale.

A/B Testing 96

A/B Testing Communications Finance MarTech 96

Martech

SEPTEMBER 18, 2023

Experiment and optimize your sales email sequences using A/B testing of sequence steps (beta). Save your team time and frustration from manual ad-hoc testing methods and workarounds that were difficult to accurately measure. Get MarTech! Learn more in this video. with reply management and inbox connectivity.

A/B Testing 131

A/B Testing Education Conversion Conversion Rate 131

Martech

JANUARY 31, 2022

“A preference center is not an ideal place for data collection for B2B and B2C, as it really should empower the user to manage how they would like to be communicated.” Here A/B testing comes into play. Be sure you can deliver on your promise, whether it is a communication limited to certain topics or frequency. “If

A/B Testing 98

A/B Testing Communications ROI Marketing 98

Martech

DECEMBER 13, 2023

Dig deeper: The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests But I must also reiterate my mantra: “Strategy first, tactics second.” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Applying it to 2024 Look at your martech stack.

MarTech 125

MarTech A/B Testing Conversion Marketing 125