Martech

JANUARY 19, 2024

It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. Look for the ability to segment your audience based on criteria like demographics, behavior and preferences. A/B testing. Segmentation and targeting.

A/B Testing 125

A/B Testing Marketing Machine Learning MarTech 125

AdvertiseMint

FEBRUARY 1, 2024

The right strategy can make all the difference in reaching your target audience and maximizing the impact of your Facebook ad campaign. Inadequate audience targeting. Neglecting A/B Testing. Improve audience targeting. Before assessing your targeting options, get to know your audience intimately.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Through settings in GA, you can also link other products and share audience and conversion data.

Media 100

Media A/B Testing Conversion Audience 100

Martech Series

NOVEMBER 25, 2022

B2B companies must know what their target audience is searching for online. To find specific answers to these questions, here is what you can do: Start participating in a persona workshop where you can determine your primary target audience, their goals, their likes and dislikes, and what matters to them most. A/B Testing if required.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

JANUARY 25, 2023

New customers spanned industries from retail, financial services, and manufacturing to telecommunications, media, and nonprofits, with a footprint that reaches across six continents. These improvements will include new integrations and SDKs, browserless page management, and A/B testing, among others.

A/B Testing 98

A/B Testing Manufacturing MarTech Retail 98

Banner Flow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . What will we cover in this guide to social media advertising strategies for B2B?

Media 52

Media Advertising A/B Testing Conversion 52

Digiday

APRIL 18, 2023

“This API needs a name that makes it clear that this project is designed to improve user privacy, while offering ad relevance and better protecting advertiser and publisher audience data,” read Southey’s April 17 blog post. “We decided to give it the name of Protected Audience API.”

Audience 56

Audience Cookies Demand Side Platform A/B Testing 56

Media Math

FEBRUARY 19, 2023

It’s not all doom and gloom though, participants in the digital media supply chain can do a number of things to bring more sustainability to the industry. How to win at sustainable advertising The key to reducing the carbon footprint of your media buying really comes down to reducing media waste.

Media 52

Media Viewability A/B Testing Electronics 52

Martech

MAY 8, 2023

This should help you know the success metric you want media to drive (i.e., We created a taxonomy of their products to input so they could create audiences off content affinity and recommend content to on-site users. Ensure your team has adequate resources for sizing and planning audiences to give budget recommendations.

A/B Testing 109

A/B Testing Audience eCommerce Cookies 109

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend.

A/B Testing 81

A/B Testing Marketing Conversion Rate Audience 81

MNTN

APRIL 18, 2024

To guarantee the changes you make are working as well as they should, you’ll need to continually A/B test them. However, bear in mind that A/B testing is most effective with larger sample sizes, so it works best if your site already gets a significant amount of traffic. Optimize your page load speed.

A/B Testing 52

A/B Testing Pop-Up Conversion Brand Awareness 52

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Rich Media Ads: Utilize visually appealing formats that go beyond static images, such as carousel ads, augmented reality (AR) experiences, or 360-degree videos.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Martech

MAY 12, 2023

For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test. One day I noticed a significant UX difference from when I was last on the site. This situational awareness allowed me to develop new ideas for my job.

A/B Testing 119

A/B Testing Marketing eCommerce MarTech 119

Ad Rants

JUNE 28, 2023

As explained by digital marketing agency Hawke Media , LinkedIn's newest crowdsourced publication vehicle leverages AI in SEO-adjacent ways. And, as Hawke Media points out, hopefully that makes the Google Helpful Content crawlers happy. Test newer SEO-compatible practices. Open up a new social media door.

SEO 202

SEO Marketing Pop-Up A/B Testing 202

Basis

MAY 23, 2024

Effectively Building Brand Through Media To effectively harness the power of brand marketing and maximize its full potential, leaders first need to be open to investing in brand building efforts. For those on the fence or hesitant to move budgets away from more short-term tactics, it can be helpful to find small opportunities for testing.

ROI 75

ROI Brand Awareness A/B Testing Audience 75

MNTN

APRIL 24, 2023

Define Your Target Audience Effective sales funnel optimization requires you to define your target audience clearly. Are they on social media? By taking advantage of relevant media, you can effectively connect your high-quality sales content to your target audience. What is their age? What is their gender?

Conversion 52

Conversion A/B Testing Retargeting Audience 52

MNTN

JUNE 15, 2022

Also on the content lineup, TV ads have broken free of the box and into a futuristic world of creative multi-device attribution, and our recent Audience Segment Reporting release will make it easier than ever to know the exact, high value customers responsible for driving those summer campaign conversions and revenue. Watch the webinar here.

A/B Testing 96

A/B Testing ROI Conversion Audience 96

AdvertiseMint

FEBRUARY 13, 2024

This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. The following are easy-to-follow steps on how to run Facebook ads for eCommerce ventures: Step 1: Determine your audience and objectives. Once you have your goals in mind, identify your target audience.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

AdvertiseMint

FEBRUARY 4, 2024

Thanks to its vast user base , Facebook offers unparalleled opportunities for Shopify store owners to showcase their products to a global audience. How To Run Facebook Ads Shopify Campaigns Launching a successful online store is just the first step; the next step is getting your products in front of the right audience.

A/B Testing 52

A/B Testing Advertising Click Through Rate Audience 52

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Audience 94

Audience A/B Testing Agency Healthcare 94

AdvertiseMint

DECEMBER 24, 2023

Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. It’s about making your target audience aware that your brand exists and leaving a positive impression on their minds. A startup e-commerce business aims to grow its Facebook audience by 20% in the next quarter.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

VideoWeek

DECEMBER 18, 2023

With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. We expect more brands to start looking at ways of enhancing their ad messaging based on audience to drive performance with intelligent use of creative formats.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Monetize More

JUNE 29, 2023

By analyzing data from various sources, such as social media, browsing habits, and demographic information, AI can piece together a comprehensive picture of each user. This allows advertisers to understand their audience deeper and craft highly personalized ad campaigns that capture attention and drive engagement.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

AdvertiseMint

JANUARY 18, 2024

It aims to provide solutions for an audience to gain their attention and loyalty. Useful blogs encourage subscriptions and social media follows. Social Media Marketing Social media marketing means promoting your business on popular social sites like Facebook, Instagram, X, TikTok, YouTube, etc. Source: Semrush.com #2.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Spoton Digital Media

JULY 24, 2023

How do they consume media and information? Select advertising channels and social media platforms your audience uses most, and go there. For example, B2B businesses may have more effective social media advertising on Linkedin instead of Facebook. Continue to improve your ads by measuring results and using A/B testing.

A/B Testing 52

A/B Testing Conversion Rate Click Through Rate Education 52

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience.

A/B Testing 52

A/B Testing Marketing Click Through Rate Audience 52

Martech Series

JUNE 15, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. “It’s about finding the right data, creatives, investments and video mixes to effectively and efficiently reach audiences that are dispersing across platforms, channels and screens. .

A/B Testing 94

A/B Testing Impressions Audience Retail 94

Martech

MAY 21, 2024

Over-reliance on creative briefs Typically written by the person requesting work from creative teams, the creative brief was traditionally used in content marketing to ensure that the objective, target audience, key messages, tone and deliverables had been adequately thought through before an advertising campaign was launched.

Conversion 84

Conversion Marketing A/B Testing Electronics 84

Martech

DECEMBER 18, 2023

To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history. Leverage retargeting campaigns across social media platforms to re-engage cart abandoners.

A/B Testing 91

A/B Testing eCommerce Audience Retargeting 91

AdvertiseMint

AUGUST 22, 2023

In this post, you’ll learn 15 lead generation strategies to put your business in front of your target audience. A good client avatar tells you all about your target audience. Tip 2: Use Social Media Influencer Marketing Here’s a smart way to get more qualified leads – use influencers!

A/B Testing 52

A/B Testing Education Audience Conversion 52

AdExchanger

MAY 22, 2024

The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever.

Advertising 92

Advertising A/B Testing Media Ad Targeting 92

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. Immediate Benefits of Social Media Platforms for Business.

Media 59

Media Marketing Audience Brand Awareness 59

Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. billion monthly viewership minutes across CTV, OTT, social media, and the web. billion monthly viewership minutes across CTV, OTT, social media, and the web. “As

A/B Testing 84

A/B Testing Entertainment MarTech Audience 84

MNTN

FEBRUARY 14, 2024

of the US population, giving advertisers an incredible opportunity to reach target audiences of various backgrounds. Our data shows that some advertisers using all three digital performance channels saw growth in paid search and paid social media while running Performance TV ads. In 2024, eMarketer estimates CTV will reach 68.5%

Marketing 52

Marketing A/B Testing Audience ROI 52

Martech

MARCH 26, 2024

Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. Optichannel strategies aim to deliver the right message to the right audience at the right time through each channel, maximizing engagement and conversions.

A/B Testing 104

A/B Testing MarTech Marketing Conversion 104