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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience. A post on social media is not guaranteed to get in front of your audience. Many social posts are never seen, whereas email lands right in your audience’s inbox.

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Create a Better B2B Ad Strategy by Focusing on The Buyer’s Journey

Spoton Digital Media

At this stage, advertising should focus on creating brand awareness, providing educational content, and establishing thought leadership to capture the attention of potential buyers. Select advertising channels and social media platforms your audience uses most, and go there. What digital platforms do they use?

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

The focus is on informing, educating, and entertaining instead of always directly selling. It aims to provide solutions for an audience to gain their attention and loyalty. Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) means boosting the percentage of your website visitors who convert into customers.

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Audience Segmentation Harness programmatic’s sophisticated targeting features to categorize your audience by demographics, interests, and behavior.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. Display ads can also be an effective solution if it is essential to target a niche audience.

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Expert’s Guide to Designing High-Converting Landing Pages

AdvertiseMint

So, how do you build stellar landing pages that captivate audiences? Let’s break down what makes an effective landing page design: Headline: A strong headline captures the attention of your target audience and conveys your key message. Hero Image or Video: Visuals that appeal to your target audience set the scene.

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience. A post on social media is not guaranteed to get in front of your audience. Many social posts are never seen, whereas email lands right in your audience’s inbox.