Adtelligent

JULY 19, 2022

Each advertising channel is unique in its way of placing the ad, the type of goals it helps to achieve, the ad formats it supports, and the question of the pricing metrics it employs. As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Importance.

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YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. What is ad fraud?

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VideoWeek

FEBRUARY 17, 2023

TikTok to Start Publishing User Figures for EU Compliance TikTok will start publishing monthly active user figures, as part of efforts to comply with the EU’s Digital Services Act (DSA). The Week in Tech CTV Drives Revenue Growth at The Trade Desk The Trade Desk filed 24 percent YoY revenue growth for Q4 2022.

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Digiday

FEBRUARY 26, 2023

There will be some conflict in some holding companies to use attention to leverage better CPMs with platforms and publishers,” said Max Kalehoff, vp of marketing and growth at RealEyes, an attention metrics provider. As that becomes a bigger part of the planning process, Leong believes standardization is key. “In

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Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. At the end of 2021, more than 250,000 LinkedIn users in the US and nearly 600,000 worldwide included “marketing operations” in their profiles.

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Digiday

JUNE 8, 2022

In this week’s Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers to accumulate more first-party data that can boost their advertising businesses. Gannett isn’t the only publisher more actively surveying its audience. Micro-surveying at scale.

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Banner Flow

DECEMBER 7, 2020

Knowing where to concentrate your business’ ad spend, or take advantage of opportunities in this ever evolving online landscape can be the key to success. Shifts in digital behaviour were to be expected as a result of the coronavirus pandemic. What 2021 social media advertising trends will we be discussing? The growth of story formats.

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VideoWeek

MAY 5, 2023

Twitter Prepares to Revive Live Streaming Offering Periscope Twitter looks set to revive Periscope, a live streaming platform it bought in 2015 before shuttering the app in 2021, seemingly planning to fold Periscope’s technology into Twitter. percent overall. But live streaming isn’t available for regular users.

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Banner Flow

DECEMBER 7, 2020

Then check out our 2022 social media advertising trend report now! Knowing where to concentrate your business’ ad spend, or take advantage of opportunities in this ever evolving online landscape can be the key to success. Looking for the latest social ad trends? What 2021 social media advertising trends will we be discussing?

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VideoWeek

NOVEMBER 17, 2023

ads played alongside long-form TV-like programming) from other types of ads which might be classed as CTV, such as gaming, OTT, mobile, and ads in fireplace apps and similar apps found within CTV app stores. Through its TV+ initiative, OpenX says it wants to fix these problems.

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VideoWeek

MARCH 1, 2024

In this week’s Week in Review: The BBC buys ITV’s 50 percent BritBox stake, IPG announced a generative AI deal with Adobe, and publishers including Axel Springer sure Google for alleged abuses of dominance in digital advertising. Publishers Including Axel Springer Sue Google for $2.3

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VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. According to sources familiar with the plans, the deal could value Teads at around €3 billion. million in Q2 2023, up 0.3

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VideoWeek

OCTOBER 7, 2022

In this week’s Week in Review: RTL abandons its plans to sell M6, Xperi splits into two separate companies, and the Daily Mail publisher is sued for alleged phone hacking. Top Stories. RTL Cancels M6 Sale Plans. The sale of M6 is off the table, RTL CEO Thomas Rabe said on Monday. Musk Offers to Buy Twitter (Again).

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VideoWeek

JANUARY 27, 2023

A framework will then be established for how these figures are transmitted between agencies, publishers, and ad tech partners. Tech Lab will work with Scope3 and Ad Net Zero to figure out a standard for quantifying carbon emissions across ad tech vendors. We believe this is a critical step in moving the industry towards a green future.”

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Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.

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VideoWeek

AUGUST 4, 2023

WPP Reduces Full-Year Forecast Amid Falling Tech Spend WPP this morning cut its annual revenue forecast from 3-5 percent to 1.5-3 In this week’s Week in Review: Sky Media adds search behaviour targeting to AdSmart, Meta proposes changes to its consent mechanism for personalised ads, and WPP reduces its full-year forecast.

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VideoWeek

SEPTEMBER 23, 2022

In this week’s Week in Review: Bertelsmann invites bids for M6 after the proposed merger with TF1 collapses, Teads launches a CTV offering in the US, and UK publishers post strong Q2 revenue growth. To start with at least, Teads says it is tapping into existing partnerships with publishers which own CTV products, such as E.W.

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Clearcode

APRIL 26, 2022

The video covers the follow topics: A run down on the key terms. The key platforms (i.e. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. Key AdTech and Programmatic Advertising Terms. So starting with some key terms.

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. 10 alternative ID options.

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Ad Beat

JANUARY 26, 2024

billion — accounting for approximately $3 in every $5 spent on ads worldwide. Verizon slipped from being America’s second biggest display advertiser in 2022 to third place in 2023, with its ad spend dipping by just over 2% year on year. million on October 3 alone: Of course, this didn’t happen by chance. billion impressions.

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Digiday

NOVEMBER 8, 2022

Some app platforms don’t work when it comes to playing nice with others. As a publisher, we [say] that we have full transparency. The onus does fall on the buyers, and they should be working with publishers who offer these types of benefits, especially transparency, brand safety, brand suitability.”. Programmatic problems. “I

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Clearcode

JANUARY 19, 2022

But what does 2022 have in store? The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. The great migration of cord-cutters is on the rise, and according to industry predictions , 60 million US households will have shifted from cable and satellite TV to streaming services by 2024.

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Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. Click here to learn more or just get started. This post on effective SEO techniques has been refreshed for 2020. By: Disguising ads.

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Single Grain

SEPTEMBER 16, 2022

Key Features of Web 3.0. Key Features of Web 3.0. The key features of web 3.0 is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. The icing on the cake is that web 3.0 Sound too good to be true? Welcome to the future of the Internet.

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VideoWeek

DECEMBER 1, 2023

Meta Accused of Charging “Privacy Fee” for Ad-Free Apps Meta has been accused of charging a “privacy fee” for its ad-free versions of Facebook and Instagram, under a complaint filed by Austrian advocacy group NOYB (None Of Your Business). Tubi hasn’t yet given a date for when it plans to launch in the UK. The study found that 62.6

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Single Grain

DECEMBER 23, 2019

By 2021, the global automation industry is predicted to expand quite rapidly and generate somewhere in the neighborhood of $238 billion, with the largest segment being process automation. When it comes to PPC, AI will allow marketers to create more effective ad campaigns and is particularly useful to: Predict the CTR of future ads.

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Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. 12 Key SEO Trends That Content Marketers Need to Know.

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Single Grain

JULY 19, 2019

Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. For example, Microsoft and Uber are two companies – in addition to malls, sports arenas and campuses – that are using Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime.

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Single Grain

MAY 26, 2020

billion hours through the use of chatbots by 2023, and predicts cost savings of $8 billion from the use of chatbot conversions by 2022: And Gartner predicts that by 2021, around 50% of enterprises will spend more on chatbots than on mobile app development. In short, chatbots have arrived and they're not going anywhere!

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Single Grain

AUGUST 12, 2022

Dive Deeper: * 14 Effective SEO Techniques to Drive Organic Traffic in 2022. * These links are best as they’re predictable and often targeted to the most valuable pages on your site. When you’re looking for a new pair of workout leggings, what do you do? You open up your favorite browser and type in “best workout leggings.”.

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VideoWeek

JANUARY 6, 2023

Twitter Safety (@TwitterSafety) January 3, 2023. The measurement product tracks attention across desktop, mobile web and mobile apps. YouTube has signed a $14 billion, seven-year deal for the NFL’s Sunday Ticket package, beating out front-runner Apple for the rights held by DirecTV since 1994.

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Single Grain

DECEMBER 6, 2019

Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. UPDATED FOR 2020! And why wouldn’t they be? E-commerce transactions.

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