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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. The post AI-powered martech news and releases: July 18 appeared first on MarTech.

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What marketing can teach the enterprise about AI

Martech

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions. Processing.

Marketing 126
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Authenticx Expands Automation Capabilities with New Autoscoring Tool

Martech Series

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. Authenticx’s autoscoring tool uses machine learning (ML) to help organizations efficiently analyze vast amounts of data to provide more insight and context for strategic decision-making.

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WEKA Raises $135M to Fuel Hypergrowth and Global Expansion

Martech Series

” Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). “AI and machine learning applications fuel sustainable advancements like autonomous cars and intelligent manufacturing. .

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Privacy plus personalization: The new frontier of digital advertising

Martech

Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030. As for the consumer experience, media heavyweights like Spotify and Netflix use machine learning to curate personalized playlists and recommendations based on user consumption habits rather than personal data. Get MarTech!

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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry. That’s 29 times the global revenue for alternative data today.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. The post Marketing to the 50+ crowd: A booming opportunity appeared first on MarTech. This is especially true in large urban centers.

Marketing 131