2030 Audience Video Ads 
Basis
MAY 7, 2025
With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers. Gaming is an underutilized advertising channel Gaming offers broad reach with engaged audiences across generations.
VideoWeek
JUNE 15, 2025
As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. CEO Jonathan Moffie tells VideoWeek.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VideoWeek
MARCH 26, 2025
In this day and age, video revenue has become increasingly important to most publishers business. Video is very important for Cond Nast and we leverage it to engage our premium audiences, meeting them where they are. Video allows our advertisers to tell their stories in a more compelling and visually appealing way.
Basis
APRIL 24, 2023
Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Globally, DOOH ad spend is forecast to grow 13.2%
Single Grain
DECEMBER 23, 2019
Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).
Digital Turbine
NOVEMBER 21, 2023
YoY until 2030, mostly through digital sales, a stunning number in this climate. Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world?
Basis
APRIL 24, 2023
Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Globally, DOOH ad spend is forecast to grow 13.2%
Expert insights. Personalized for you.
52 
Let's personalize your content