Basis

JULY 28, 2022

Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B to $14.19B , and it’s projected to hit $38.83B by 2026!

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SODP

MAY 30, 2023

trillion by 2026 from $6.5 And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape.

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Brid.tv

NOVEMBER 8, 2022

Monetize your video ad inventory with a reliable video ad provider. Most Common Types of Video Ads Used in Programmatic Advertising. Programmatic ad trading is an important element of digital video advertising. That is, roughly, 75% of the total ad spend for this year. Start Monetizing.

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VideoWeek

NOVEMBER 7, 2024

Partly this is due to unfavourable comparables – ITV held rights to last year’s men’s Rugby World Cup, which ran from September to the end of October and saw England progress to the final, giving ITV a boost in terms of valuable ad inventory.

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Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory.

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Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

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Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? This Amazon advertising algorithm works like any programmatic solution, allowing advertisers to automate the process of purchasing ad inventory.

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Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. Venatus offers brands multiple touchpoints with consumers within, next to and around video games,” said Venatus CEO and co-founder Rob Gay.

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VideoWeek

APRIL 5, 2024

Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory. The partnership enables programmatic advertisers to address CTV audiences based on consumer intent.

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Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. Work With Us What Is Programmatic Advertising?

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Brid.tv

NOVEMBER 29, 2022

According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. Connatix focuses on ad-based monetization capabilities. It relies on Prebid-powered real-time bidding to allow publishers to sell ad inventory. Monetization Overview.

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Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%

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Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Two-thirds of global ad spending will be digital in 2022. According to eMarketer, spend is expected to exceed $867 billion by 2026. chart from eMarketer used with permission.

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VideoWeek

OCTOBER 4, 2024

Immediate says that Prism, which will cover all of the publisher’s ad inventory, will apply Immediate’s first-party data to planning, research, insight, segmentation, and measurement capabilities. WBD is also in talks with rival streaming services about licensing its content once its exclusive deal with Sky ends in 2026.

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Brid.tv

OCTOBER 27, 2022

According to Insider Intelligence , in 2026, households that don’t subscribe to any pay-TV service will exceed the number of households that do by around 26 million. What’s more, OTT monetization encompasses much more than just selling ad inventory , so you will have many options for monetizing video content. Then Brid.TV

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VideoWeek

OCTOBER 25, 2024

Disney to Name Bob Iger’s Replacement in Early 2026 Disney will name a new CEO in “early 2026” as Bob Iger prepares to step down – for the second time. While there was “no noticeable impact” on paid SVOD services, both of these free services saw a reduction in the number of active viewers after the launch of Tubi.

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VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. We have defined a clear path to reach profitability with our streaming business in 2026.

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VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

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VideoWeek

FEBRUARY 7, 2025

Top Stories Netflix Considers Bid for F1 Rights in the US Streaming giant Netflix is considering bidding for F1 broadcasting rights in the US covering the 2026 season, according to multiple reports today.

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VideoWeek

JUNE 13, 2025

The company is also investing in a new 135,000 sq ft office in Barbican, London, set to open in early 2026. percent growth in 2026, and a compound annual growth rate of 5.4 The announcement comes as TikTok’s UK usership crosses 30 million monthly users. The revision, down from a prediction of 7.7 The latest report predicts 6.1

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VideoWeek

MAY 9, 2025

The company will incur a one-time restructuring charge, with cost-savings expected to materialise in the second half of 2025, and full-year savings realised in 2026. million, and expects to surpass 150 million by the end of 2026. “We have a clear strategy and are implementing it consistently, said ProSieben CEO Bert Habets.

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