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Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads

TechCrunch Ads

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands.

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What every marketer needs to know about programmatic advertising

Martech

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost?

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A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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What Is an Ad Exchange?

SODP

trillion by 2026 from $6.5 And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape.

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12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. Regardless of which monetization method you choose, you will need some sort of software solution to allow you to process transactions or serve ads. Plus (custom base price, $0.50/subscriber/month, Brightcove.

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. Programmatic video advertising, then, is programmatic advertising focused on video ad formats. Monetize your video ad inventory with a reliable video ad provider.