Building Resilient Brands: 2022 India Mobile Marketing Handbook
InMobi
FEBRUARY 21, 2022
The new era of live commerce: Backed by changing consumer preferences, content consumption patterns, and technological developments, India's live commerce market is expected to reach $4-5 billion by 2025. By leveraging Search for branding during the 2021 IPL season, Wakefit achieved a +71% quarterly revenue growth, as well a 10X ROAS.
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