Ad Monsters

JANUARY 24, 2025

In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations. The post 2025 Advertising Trends: The End of Irrelevant Ads and the Rise of In-Store Media appeared first on AdMonsters.

Media 109

Media Retail Advertising Cookies 109

Digital Remedy

NOVEMBER 14, 2024

Strategy 5: Foot Traffic Attribution Measuring physical visits to wellness-related locations through foot traffic attribution is crucial in linking digital ad impressions to in-store visits. Digital Remedy has the strategies and support you need to smash your 2025 marketing goals!

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing 122

Marketing Finance Conversion Communications 122

Adweek

JUNE 16, 2025

One Second Ads” earned Budweiser 68 million impressions across TikTok, and earned not just the Grand Prix but also a Gold Lion. Created by Africa Creative and DDB out of Brazil, the campaign features the first notes and/or beats of some of the world’s most popular songs, testing consumers’ fandom as the goal was to reach music fans.

Entertainment 203

Entertainment ROI Impressions Media 203

Adweek

JUNE 11, 2025

A month later, DoubleVerify found itself at the center of another Adalytics report, this time claiming the company often fails to detect bot impressions. One report found that DoubleVerify and other verification providers failed to filter out a site reportedly linked to child sexual abuse material, which led U.S.

Viewability 212

Viewability Ad Tech Conversion Media 212

MNTN

JANUARY 15, 2025

Overall, your broadcast costs vary depending on the following factors: Region The more localized the region, the lower the TV ad cost (because the number of impressions aired is lower than if you were to air on national television). The post How Much Does a TV Commercial Cost in 2025? Request a demo today to speak to an expert.

Audience 98

Audience Ad Space Advertising Retargeting 98

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing.

Retail 169

Retail Entertainment Audience Media 169

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. What is your definition of an impression? How are clicks per impression counted?

Retail 52

Retail Media Advertising Viewability 52

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Consequently, the cost of a 30-second ad slot has seen a consistent increase over the years, now ranging between $7 million and $8 million as of 2025.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. The ask is more significant than just impressions. Here are six themes that emerged from the day.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

illumin

NOVEMBER 8, 2024

However, socially conscious campaigns have started to wane in effectiveness in recent years with younger generations seeing these initiatives as the bare minimum – an expectation rather than an impressive benefit. Do purpose-led business practices still make impactful marketing material for 2025?

Marketing 59

Marketing Communications Audience Impressions 59

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Marketers should use technology partners with strong fraud detection capabilities and monitor campaigns closely to ensure impressions are being served to real, relevant audiences.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. The DAP figure is the number of people accessing any one of its apps.

Retail 117

Retail Impressions MarTech Media 117

Single Grain

APRIL 27, 2025

Here are 7 ways to overcome ad fatigue in 2025. When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. The post 7 Proven Ways to Overcome Ad Fatigue in 2025 appeared first on Single Grain.

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52

Single Grain

MAY 13, 2025

Let’s explore the creative ad trends reshaping how brands connect with consumers in 2025. According to Zero Gravity Marketing’s 2025 Creative Trends Report, 42% of top-spending ads now utilize lo-fi (low production value) creative approaches.

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

Single Grain

MAY 4, 2025

of Google searches in the US ending without a click, reaching 65% globally in 2024 and projected to exceed 70% by 2025. Measuring AEO success requires new metrics beyond clicks including SERP feature tracking, brand impression data, brand search volume, click-independent conversions, and share of voice.

SEO 52

SEO Impressions Conversion Mobile Search 52

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail 98

Retail Cookies Agency ROI 98

Adweek

JUNE 11, 2025

But by late 2024, Amazon had already told investors it would “ramp up” the volume in 2025. A biddable environment, plus greater supply, should allow buyers to find impressions at more efficient rates. Still, to ease that transition, Amazon kept its ad load light. They had to make the ad load palatable,” said Doug Paladino of PMG.

Video Ads 363

Video Ads Demand Side Platform Media Advertising 363

Karola Karlson

FEBRUARY 4, 2025

What are the best marketing newsletters in 2025? Why should you read marketing newsletters in 2025? Start by reading: 55+ predictions for 2025 marketing trends 4. Get on the 2025 bandwagon by reading about UGC-style ads, best-performing creative hooks, and 10x-ing ad creative testing.

Marketing 52

Marketing Media Audience ROI 52

Adweek

JUNE 10, 2025

We are deeply grateful to the many employees who have been a part of creating and propelling our record-breaking hit content— most recently Mission: Impossible – The Final Reckoning, MobLand, and the NCAA Tournament—and for the impressive growth in streaming that our hits continue to drive.

Entertainment 187

Entertainment Media Impressions Agency 187

Martech

JANUARY 22, 2025

Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). Dig deeper: Social media and influencers: 2025 predictions Email: Business email address Sign me up! Additionally, it sells into other non-Amazon inventory. Walmart Sponsored Products. Processing.

CPM 114

CPM Demand Side Platform Impressions Media 114

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

OCTOBER 1, 2024

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” ” and “How much should we give you next year?

Marketing 117

Marketing Machine Learning Finance Communications 117

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Ad Impressions : A count of the total ads shown to viewers, reflecting the reach of your campaign. What is OTT Advertising?

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Abandoning vanity metrics No more hiding behind impression counts or engagement scores. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding.

Marketing 126

Marketing Conversion MarTech Brand Awareness 126

Single Grain

APRIL 26, 2025

“In 2025, we’re seeing a major shift from passive consumption to active discovery. Ready to dominate social search in 2025? Related Video The post Social Search Optimization: Rank #1 on TikTok, Instagram, and Pinterest in 2025 appeared first on Single Grain.

SEO 52

SEO Conversion Click Through Rate A/B Testing 52

Digiday

MARCH 20, 2025

Engagement, impressions and sales will be the top performance metrics marketers will be looking at in 2025. Meta’s Facebook and Instagram platforms, TikTok , and YouTube are an integral part of marketers’ strategies this year (again), but how exactly will they know whether they’re successful on those platforms?

Marketing 72

Marketing Impressions Media 72

Basis

MARCH 17, 2025

With key state and local races in 2025, and seemingly ever-increasing political spending, political marketing practitioners can apply and optimize what theyve learned recently. Many of the top 11 states in impressions are considered battlegrounds that can lean blue or red in any given election.

Advertising 94

Advertising CPM Impressions Video Ads 94

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Why are we going back when we know it doesn’t work?

ROI 127

ROI MarTech Marketing Agency 127

Digiday

MAY 5, 2025

Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the ad space. By the end of 2025, retail media is expected to account for nearly 18% of U.S. Its a push for more control in the retail media ecosystem. digital ad spending or $62.35 billion dollars.

Retail 78

Retail Media CPM Advertising 78

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. In just a few clicks, your ads start serving on the best streaming networks, and our proprietary tech will track every impression to help you gauge the impact of your ads. MNTNs platform also makes it easy to launch your campaign.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Digiday

MARCH 25, 2025

The campaign generated 870 million impressions, doubled Disney+ signups beyond benchmarks and boosted streaming hours by 42%. Partnering with Roku, Disney+ launched an immersive Fan Experience offering exclusive sneak peeks, behind-the-scenes content and character introductions, seamlessly linking users to the streaming platform.

Media 51

Media Entertainment Impressions Audience 51

Martech

JUNE 17, 2025

Tier 3 : Reach and engagement (impressions, likes, comments, shares). Overall performance on LinkedIn over the 90 days saw a 20% increase in impressions and a 42% lift in engagement compared to the previous period. Even more striking, the final 28 days showed a 408% surge in impressions and a 290% increase in engagement.

Impressions 68

Impressions Audience ROI Conversion 68

AdPushup

JUNE 16, 2025

Ad revenue in 2025 isn’t about serving impressions anymore. Read our complete guide to know what is ad network integration, how it works, and why it’s a game-changer for modern publishers. It’s a thoughtful amalgamation of intelligent delivery, integration precision, and positive user experience.

Ad network 52

Ad network Impressions 52

Digiday

DECEMBER 18, 2024

For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. An impressive milestone for an ad business thats just two years old. And the way things are going, more milestones are bound to fall in 2025.

Impressions 72

Impressions Media Marketing Advertising 72

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably.

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Exchange Wire

APRIL 23, 2025

GumGum, a contextual-first, global digital advertising platform, today (April 23rd, 2025) announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impressionsignificantly outperforming the industry benchmark of 2.45 grams per [.]

Impressions 52

Impressions Advertising 52