VideoWeek

OCTOBER 8, 2024

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

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Ad Monsters

MARCH 31, 2025

billion in 2025 to $215.49 Adapt and Succeed The pace of change in the ad tech business is frightening: evolving consumer behaviors and preferences, shifting legislative frameworks such as GDPR and CCPA, a competitive industry with new entrants and consolidations and fluctuating market conditions influenced by economic cycles.

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Martech

APRIL 23, 2025

The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Methodology The report is based on a survey of 534 B2B marketing professionals in February 2025. Email: Business email address Sign me up! Processing.

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Mediavine

JUNE 2, 2025

This transition, set for June/July 2025, is more than just a shift; it’s a strategic move towards compliance and potential revenue growth for our publishers through unlocked spend in international markets. CONSENTMANAGER is an EU-based company specializing in GDPR and other global privacy regulations like TCF and GPP.

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Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. For CAN-SPAM alone, fines can reach $51,744 for each email violation.

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VideoWeek

APRIL 10, 2025

Governments responded with sweeping legislation, notably the European Unions General Data Protection Regulation (GDPR) in 2018, which formed a legal template that other regions have since emulated, such as 2020s California Consumer Privacy Act (CCPA) the first law of its kind passed in the US. Further details have yet to emerge.

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Exchange Wire

APRIL 15, 2025

In Q1 2025, AceeX status was approved as Vendor 1387 of IAB Europes [.] The post Aceex Kicks Off 2025 with TCF Vendor Status appeared first on ExchangeWire.com. Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration.

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Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. This dip is relatively moderate and is expected to fall through till 2025, owing to non-cyclic and secular shifts in consumer usage of media. Does Google Analytics Violate GDPR? violate the GDPR. AdTech and Consumer Trends. in the US and 54.6%

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Advendio

MARCH 20, 2025

increase in 2025, bringing the total to approximately $177.7 Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. Laws such as GDPR in Europe and CCPA in the U.S.

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Martech

JUNE 3, 2024

Dig deeper: MarTech’s Guide to GDPR — The General Data Protection Regulation Here is a list of all the data privacy laws passed by the states so far and brief descriptions of who they apply to and some of their requirements. It is possible one or more states will pass PI protections wildly different from those already in place.

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Adtelligent

FEBRUARY 25, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

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Adtelligent

FEBRUARY 5, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

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PubMatic

APRIL 25, 2024

Even with Google’s recent announcement postponing complete deprecation until at least 2025, Google’s move to deprecate third-party cookies on 1% of Chrome users earlier this year affects approximately 30 million people globally. But signal loss is nothing new.

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Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. It also enables companies to comply with the National Institute of Standards and Technology and U.S.

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Martech Series

JANUARY 23, 2023

“Data privacy is everyone’s business,” says Dr. Tobias Hann, CEO at MOSTLY AI, adding, “and the scale at which personal data is being collected – up to 180 zettabytes by 2025 – means it’s impossible for individuals to keep up with where their personal data lands up and how it’s being used.

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Martech

SEPTEMBER 22, 2021

social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. The European Union’s GDPR was implemented in May 2018 and impacts all U.S. Structured/unstructured data: CDPs differ in their capabilities to manage unstructured data (i.e.,

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Digital Ad Blog

MAY 26, 2025

But by 2025, this promise has become increasingly difficult to realize at scale. GDPR, CCPA), is limiting marketers ability to target audiences with precision. Marketing in Transition: A Reassessment of Channel Prioritization Over the last decade, digital advertising offered the promise of precision, scale, and real-time feedback.

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Martech

FEBRUARY 9, 2022

Add this to CEO David Cohen’s calls for “burning impatience,” and the threat to $8 to $10 billion of ecosystem revenue by 2025, and we seem to have a five-alarm fire on our hands. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR.

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Single Grain

DECEMBER 10, 2024

When comparing different ABM platforms, you’ll want to choose ones that are: Scalable Time-saving Encourages collaboration Can integrate with existing software GDPR and CCPA-compliant Offers support and training materials Let’s Do ABM Right Types of ABM Tools There are various signal-based selling tools available.

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Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. billion users as of 2021 to 4.5 billion in 2021 to $97.1

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Ad Monsters

APRIL 10, 2024

But for those hoping for another postponement on Google’s part, whether cookies disappear from Chrome in 2024 or 2025 doesn’t matter: the privacy wave is unstoppable and began long before Google’s announcement. This movement started gaining traction in public opinion, particularly in Europe, with the GDPR.

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Single Grain

APRIL 29, 2025

In this comprehensive guide, we’ll explore the most effective zero-party data collection methods that are driving exceptional personalization results in 2025, complete with implementation strategies and real-world success metrics. Increased trust : The transparent exchange builds customer confidence and strengthens brand relationships.

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VideoWeek

OCTOBER 11, 2024

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

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Ad Monsters

JULY 23, 2024

The original plan to phase out cookies had been postponed multiple times, with the latest delay pushing the deadline to 2025. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem. There are mixed reactions to this news.

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Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. billion in 2020 to USD 10.3

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Single Grain

MAY 6, 2025

According to recent data from Revnew, 87% of marketers report higher ROI from ABM strategies, with an impressive 208% growth in revenue attributed to ABM in 2025. According to Smarketers, 77% of B2B marketers using AI-powered ABM in 2025 report a significant increase in hyper-personalization capabilities.

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Smart-Hub

NOVEMBER 29, 2023

The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 By choosing it, you get a marketplace fully compliant with the latest regulations (GDPR, CCPA, etc.) This statistical fact proves the growing importance of connected TV in advertising.

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Single Grain

SEPTEMBER 18, 2023

Make sure your implementation respects privacy laws like GDPR or CCPA, depending on your market. The Future Is Closer Than You Think Experts believe that by 2025, AI technology will reach a level where it can perform specific tasks better and faster than human workers, presumably replacing upward of 85 million jobs.

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Single Grain

JUNE 5, 2023

Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025. Statista ) AR advertising is expected to be worth $198 billion by 2025. Forbes ) Mobile commerce sales will amount to $710 billion by 2025. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

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Clearcode

OCTOBER 21, 2024

April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. February 15, 2024 : Google responded to IAB Tech Lab’s Fit Gap Analysis for Digital Advertising. July 16, 2024 : Google published industry feedback regarding the Privacy Sandbox.

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TechCrunch Ads

MAY 10, 2022

law since it adopted the bloc’s General Data Protection Regulation (GDPR) in 2018 by incorporating it into U.K. Last year’s adequacy agreement also came with a baked in sunset clause of four years — meaning it will be up for automatic review in 2025. — would risk an intervention.

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Lemonads

NOVEMBER 29, 2020

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. GDPR) is great for protecting privacy, but it often blocks information sharing and, therefore, visibility. Digital video Ads, in the US alone, are predicted to grow significantly! That’s a lot of money!!

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Clearcode

JANUARY 19, 2022

Video-streaming revenue is set to reach $94 billion by 2025. Privacy in AdTech FAQ: Google Chrome’s Privacy Sandbox, Safari ITP, Firefox, GDPR. I see video streaming, augmented reality (AR) and podcasts as the main trends that every marketer will use at least once in the coming years. In-App Mobile Advertising.

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Martech

APRIL 18, 2025

The playbook that worked in 2020 is collecting dust in 2025. In 2025, savvy marketers use AI-powered analytics to effortlessly scale personalization. Regulations like GDPR and CCPA are here to stay. It’s non-negotiable in 2025. That’s how you win the inbox in 2025. You didn’t cut corners.

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Ad Monsters

FEBRUARY 18, 2025

From the rise of programmatic advertising to privacy regulations like GDPR, each major change caused ripple effects that shook up how publishers and advertisers operate. The Tech Graveyard Is a Cautionary Tale Against Exclusivity Digital advertising has always been a volatile place to do business.

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .”

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VideoWeek

OCTOBER 4, 2024

TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines. Due to launch in January 2025, Graph:ID aims to become a single access point for information about users of TF1+, TF1 Info and TF1 PUB. Read more on VideoWeek.

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