Remove 2025 Remove Conversion Remove ROI
article thumbnail

Ad Tech CES 2025: AI, Everywhere, All At Once

Ad Monsters

CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. As we delve into the key takeaways from CES 2025, it’s evident that ad tech is going through a significant transformation, but the industry is no stranger to change.

Ad Tech 110
article thumbnail

Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. Its first product, Revmatics CRO, aims to boost ROI on media spending.

MarTech 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Maximizing your B2B paid media ROI with alternative platforms

Martech

To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). For conversions, Google recommends the tried-and-true power pairing of Performance Max and Search campaigns. For brand consideration, use video view campaigns. Processing.

ROI 128
article thumbnail

Why ‘risk on marketing investment’ is the new ROI

Martech

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it. Processing.

ROI 100
article thumbnail

Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

With TikTok’s explosive growth continuing into 2025, the answer requires looking beyond the hype to examine concrete performance data, realistic costs, and challenges. Key Takeaways TikTok ads offer conversion rates between 1.1% Calculate your ROI to ensure you’re getting the most out of TikTok advertising.

ROI 52
article thumbnail

AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

article thumbnail

Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? Our industry just loves to create these buzzwords, don’t we?)