Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail 120

Retail Media Conversion Advertising 120

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. Instead, the focusshifted toward more interactive and task-driven conversational AI experiences, such as voice commerce (v-commerce) and voice-enabled apps.

Marketing 130

Marketing Machine Learning Conversion SEO 130

Basis

JANUARY 2, 2025

The ability to integrate new innovations into existing strategies, while also balancing this innovation with practicality, will define success in 2025. Then, of course, Google walked back its formal cookie deprecation plans, pivoting instead to a user opt-in approach thats set to take place sometime in 2025. billion in the US.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. Processing.

Education 116

Education Conversion Marketing MarTech 116

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Looking to 2025 and beyond, agencies are preparing for a future that is as much about overcoming challenges as it is about capitalizing on new opportunities. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

Agency 97

Agency Advertising Communications Machine Learning 97

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. These conditions are also set in conversations at the top levels of your company. Here’s some insight into the questions frequently arising in conversations with C-level executives. But how long will that investment last?

Marketing 129

Marketing Non-Profit MarTech Education 129

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? Our industry just loves to create these buzzwords, don’t we?)

Advertising 97

Advertising Retail Pop-Up Media 97

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Media 116

Media Audience Conversion Marketing 116

Adweek

DECEMBER 30, 2024

Naturally, artificial intelligence dominated the conversation, but media operators are of a mixed mind as to how the technology will. The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry.

Media 317

Media Conversion 317

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 123

Communications Conversion Conversion Rate Marketing 123

Digital Remedy

DECEMBER 11, 2024

In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. And, well, being that it’s almost 2025, sleep optimization or heart and oxygen monitoring is soaring in popularity. Use user data effectively to craft tailored experiences.

Marketing 98

Marketing Retargeting Education Conversion 98

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing 123

Marketing Finance Conversion Communications 123

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025.

Marketing 125

Marketing Fashion ROI Communications 125

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. “Retailers need to think about how to ensure they are getting the eyeballs they need and the conversions they need,” said Smith. Processing.

Retail 120

Retail Marketing Conversion Cookies 120

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

Advertising 76

Advertising Shipping Retail Conversion Rate 76

Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. The time to act is now. Processing.

Marketing 123

Marketing GDPR Audience Communications 123

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. marketers by research firm Sago and conversation analytics software company Invoca. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. Processing.

Marketing 131

Marketing Conversion MarTech 131

Adweek

JUNE 11, 2025

@KendraEBarnett | kendra.barnett@adweek.com Recommended videos The Latest You Might Like The Advertising Market Has Changed—Here’s What Belongs in Your Cart By Fetch Unlocking Real-Time Relevance By GumGum The New Requirements for Unlocking Data at Scale By Andrea Zapata, VP of Advertising Data, Measurement, and Partnerships, T-Mobile Advertising (..)

Viewability 239

Viewability Ad Tech Conversion Video Ads 239

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. When a platform promises better conversion rates, measure them. Those perfectly weighted customer journeys, those precise revenue contributions per channel, and those clean conversion paths tell a story your gut says can’t be true.

MarTech 113

MarTech Finance Conversion Rate Conversion 113

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

A/B Testing 104

A/B Testing Conversion Marketing Communications 104

Adweek

JUNE 15, 2025

As the industry convenes at the 2025 Cannes Lions Festival of Creativity, marketing executives want conversations on the ground to go beyond buzzwords. AI and its role in shaping storytelling […]

Conversion 302

Conversion Marketing 302

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Measure efficiency gains and performance lift When evaluating AI’s effectiveness, don’t just look at performance metrics (like conversions or revenue). Why it matters : Stakeholders need business results and operational ROI.

MarTech 99

MarTech A/B Testing Retail ROI 99

Martech

APRIL 28, 2025

Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Conversion 76

Conversion Control Group Conversion Rate MarTech 76

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech.

Machine Learning 112

Machine Learning Retail eCommerce Conversion 112

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Its all about finding hidden demand and driving more conversions, without changing your entire strategy. The event made it clear that AI isnt just an assistant anymore. Processing.

Marketing 87

Marketing Pop-Up Video Ads Conversion 87

Adweek

JUNE 10, 2025

Using LiveRamp’s conversion APIs, advertisers can see “real incremental sales—not attributed sales—on over 450 offsite platforms,” said Abishake Subramanian, group vp of customer marketing and media monetization at Walgreens.

Advertising 233

Advertising Retail Media Audience 233

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing.

Retail 205

Retail Entertainment Audience Conversion 205

Adweek

JANUARY 23, 2025

Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people.

Marketing 263

Marketing Conversion Audience Advertising 263

Adweek

JUNE 17, 2025

Brands must now listen to and participate in conversations led by consumers, not control them. Brands that stay curious, listen closely, and adapt rapidly win. [05:44] 05:44] Culture Is Built on the Sidewalk, Not in the Boardroom — Youth no longer consume culture—they create it.

Media 233

Media Agency Conversion Marketing 233

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. This article explores critical trends marketers should watch in 2025, bringing both opportunities and challenges to the forefront. (AI)

Marketing 52

Marketing Machine Learning GDPR Conversion 52

MNTN

JANUARY 15, 2025

MNTN makes TV advertising measurable from start to finish, via a customizable, real-time reporting dashboard , which reports on bottom-line marketing metrics like revenue, ROAS, and conversions. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. Want a Closer Look?

Audience 98

Audience Ad Space Advertising Retargeting 98

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Key dates: October: eCPC option removed for new campaigns. Why we care. First seen.

CPC 116

CPC Machine Learning CPA Conversion 116

Adweek

JUNE 10, 2025

Below, we highlight some outsider candidates that industry leaders believe could take the reins of WPP following Read’s departure in December 2025. billion by 2025. Philip Jansen, chairman, WPP Philip Jansen is technically an outsider, albeit a very close one. Sources say he might be eager to get back into the CEO seat.

Agency 241

Agency Media Communications Marketing 241

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Sometimes, that creates a bad experience because humans can pick up on some things during a conversation that machines can’t. Processing.

Marketing 86

Marketing Machine Learning Conversion Communications 86

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

MarTech 122

MarTech Conversion Marketing Audience 122

illumin

FEBRUARY 19, 2025

Leverage loyalty Customer loyalty is king in 2025. In 2025, this often means working with influencers. These referrals can come from social media, online reviews, or even in-person conversations. illumins email integration makes it easy to integrate email marketing into your customer journeys.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Martech

NOVEMBER 1, 2024

Our 12-minute conversation covers topics like Konrad’s advice for marketers and advertisers moving forward. The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025. To sort through where we are and we might be going, I sat down with Konrad Feldman, CEO and co-founder of Quantcast.

Cookies 123

Cookies Conversion MarTech Advertising 123