Martech

OCTOBER 29, 2024

This analysis refines messaging by measuring emotional responses, recall, and brand awareness, ensuring the creative contributes to overall campaign success. To stay competitive, brands must move beyond resistance and invest in AI tools that unlock deeper insights, provide actionable recommendations, and streamline processes.

Audience 119

Audience Brand Awareness Marketing Conversion 119

Adweek

JULY 3, 2025

A spokesperson for Amazon Ads said that Prime Day is “a proven opportunity to increase brand awareness, consideration, sales, and engender longstanding customer relationships,” adding that Amazon works with advertisers to develop Prime Day ad recommendations.

Advertising 205

Advertising Retail eCommerce Retargeting 205

MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. The post B2B Programmatic Advertising: Complete Guide for 2025 appeared first on MNTN.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

JUNE 20, 2025

Why brand investment faces new scrutiny Today’s challenging economic climate intensifies scrutiny of every marketing dollar, especially those allocated to brands. Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing.

Brand Awareness 83

Brand Awareness Finance Marketing ROI 83

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Peter Adams Senior Reporter post share post print email license Equinox is enlisting a new CMO to grow brand awareness and boost membership acquisition and retention. She replaces Jeff De Korte, who departed the brand last fall.

Brand Awareness 42

Brand Awareness Finance Fashion Ad Tech 42

Single Grain

MAY 12, 2025

Taking advantage of the platform’s creative expression, algorithm-driven discovery, and commerce capabilities will increase brand awareness and boost conversions. Contact us to create a marketing and SEO campaign that will increase your brand awareness across all major search platforms.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Basis

JUNE 16, 2025

And as those budgets come under increased scrutiny, marketing leaders will once again come face to face with that age old conundrum: How to allocate spending between brand awareness and performance. It’s understandable for brands to focus more on performance when consumers pull back on spending for extended periods of time.

Brand Awareness 71

Brand Awareness ROI Marketing Media 71

Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. Check out Reality Check: The 2025 Advertising Trends Report to learn more.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

MNTN

JULY 7, 2025

By 2025, U.S. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. Lock in Your Goals and Audience Whether you’re looking to boost brand awareness or drive conversions, start with a clear objective. What is OTT Advertising?

Advertising 52

Advertising Impressions Audience CPA 52

Martech

JUNE 18, 2025

In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. 81% say AI improves brand awareness and revenue — when paired with human oversight. Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Launch a campaign before lunch?

Shipping 103

Shipping Brand Awareness Marketing MarTech 103

Adweek

JUNE 30, 2025

In one example, Peach & Lily has run ads that appear on the New York Subway, aimed at increasing brand awareness. Peach & Lily’s approach to data Yoon said that Peach & Lily takes a data-driven approach to all marketing.

Education 147

Education eCommerce Audience Brand Awareness 147

Adweek

JUNE 30, 2025

Ellis Ross said that she doesn’t want Pattern to rely on launching new products for growth and brand awareness. According to Pattern, retail sales are up 25% year-to-date compared to last year, making now an opportune time to run its first campaign.

eCommerce 147

eCommerce Brand Awareness Media Retail 147

Martech

MARCH 5, 2025

In todays digital world, its about branding and customer engagement. Netflix is preparing to open physical stores by 2025. Instead, its turning physical spaces into interactive brand experiences. Stores are as much about driving brand awareness, loyalty and advocacy as they are about sales. Processing.

eCommerce 87

eCommerce Retail Brand Awareness Food 87

Martech

FEBRUARY 7, 2025

Dig deeper: 2025 predictions for top B2B paid media channels 2. Beyond brand awareness, LinkedIn is highly effective for lead generation and conversions: Lead generation ads : Capture contact information directly in the feed.

Advertising 88

Advertising Media Conversion CPC 88

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. This transformation is especially urgent as the 2025 upfronts highlight a market demanding flexibility, accountability, and clear evidence of campaign effectiveness. It’s rapidly becoming a performance driver.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. Source: Plus Company 2025 Guide to AI & Creative Impact Measurement Fortunately, there is now a tool that is seemingly designed for measuring creative impact: artificial intelligence.

A/B Testing 125

A/B Testing Brand Awareness Communications Marketing 125

Martech

DECEMBER 18, 2024

Those that do are likely to achieve better brand awareness and recall. Financial alignment Gen Z tends to spend the most on food, drink and entertainment , but brands outside those categories can still reach them. For example, Gen Z is more willing than other generations to splurge on experiences when traveling.

Marketing 108

Marketing Entertainment Manufacturing Brand Awareness 108

Single Grain

JUNE 11, 2025

The integration projects improved attribution accuracy and enhanced campaign measurement capabilities for 2025, particularly for cookieless environments. Maximizing Data Clean Room Attribution Value in 2025 As more people take data privacy seriously, brands must take steps to stay compliant and secure customer information.

Cookies 52

Cookies GDPR Retail Audience 52

Basis

FEBRUARY 21, 2025

Humor can also be a powerful differentiator for brands, as its prevalence in advertising has declined over the past two decades (despite its proven effectiveness ). Emotion: Ads that make an emotional impact on viewers also generate more brand awareness and lift action intent.

Audience 52

Audience Viewability Pop-Up Advertising 52

Single Grain

JUNE 16, 2025

66% of ad buyers plan to increase spending on contextual advertising in 2025 , according to the IAB State of Data report. Brand lift studies: Measuring impact on brand awareness and consideration. Synthetic control groups: Creating statistical control groups for more accurate testing.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

JUNE 13, 2025

Why SMBs Need MMM in 2025 Overcoming SMB Implementation Challenges Proven Results from SMB Implementation Choosing the Right MMM Approach Getting Started with MMM Transforming SMB Marketing with Data-Driven Insights What Is Marketing Mix Modeling for SMBs? TABLE OF CONTENTS: What Is Marketing Mix Modeling for SMBs?

Marketing 52

Marketing Cookies ROI GDPR 52

Martech

APRIL 30, 2025

You are ‘there’ for the customer CMB’s 2025 Brand Trust report (registration required) highlights the principal factors contributing to brand trust in addition to transparency and integrity: Dependability. They become customers who stick with the brand even when cheaper alternatives are available.

Communications 94

Communications Brand Awareness Marketing Conversion 94

Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks. 30, 2024, to Jan.

Marketing 55

Marketing ROI Brand Awareness MarTech 55

Single Grain

APRIL 22, 2025

Visibility opportunity: While zero-click searches reduce website traffic, they create new brand visibility and awareness opportunities at the top of search results. Adaptation strategies: Successful SEO in 2025 requires optimizing for traditional clicks and zero-click visibility through structured data and featured snippet targeting.

SEO 52

SEO Click Through Rate Impressions Conversion 52

Single Grain

APRIL 28, 2025

This approach, known as employee-generated content (EGC), is transforming how brands connect with their audiences in 2025 and beyond. There’s a simple reason why employee-generated content is so successful: consumers like seeing a face to represent a brand.

Audience 52

Audience Impressions Communications Retail 52

Single Grain

APRIL 22, 2025

This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. Key Highlights Holistic measurement: Implement multi-touch attribution models to capture short-term gains and long-term brand-building effects.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

MAY 12, 2025

According to Exploding Topics , 44% of US Redditors are aged 18 to 29 years old, making the platform particularly valuable for brands targeting younger, tech-savvy audiences. This combination creates both a challenge and an opportunitybrands that navigate Reddit can build significant engagement among their audience.

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

Single Grain

JANUARY 16, 2025

Heres a comparison between the two: Free lead magnets : Effective for building brand awareness and visibility, such as a free demo or crafting a large email list for your newsletter. The post The Ultimate Guide to Building a High-Ticket Agency Funnel in 2025 appeared first on Single Grain.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

JUNE 17, 2025

Content Strategies That Convert B2B Audiences The most effective B2B TikTok content in 2025 strikes a balance between platform-native entertainment and genuine business value. High Humanizing your brand and building trust Industry Myth-Busting 3.8% Very High Establishing thought leadership Quick Tutorial/Tips 3.1%

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Single Grain

JULY 7, 2025

When Dunkin’ Donuts launched its AI-powered UGC contest in 2025, it wasn’t just experimenting with new technology; it was rewriting the playbook for scalable social proof. Performance Metrics That Matter The advantages of AI-generated UGC contests become clear when examining 2025 performance data. The results?

ROI 52

ROI Machine Learning Brand Awareness Marketing 52

Single Grain

APRIL 24, 2025

All of this boosts customer acquisition, brand awareness, and overall business growth. Adobe reports that 73% of businesses in 2025 are using AI-driven personalization to enhance their customer advocacy programs.

Communications 52

Communications ROI Brand Awareness Conversion 52

Single Grain

APRIL 30, 2025

” Why Micro-Moments Matter More Than Ever in 2025 Micro-moments represent how consumers make purchasing decisions, and brands that appear immediately have a competitive advantage. That said, micro-moments are also essential because it gives brands an opportunity to prove their value and respond quickly.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

More About Advertising

JUNE 25, 2025

Global fintech SumUp has appointed Mother Berlin as the lead creative agency on its pan-European 2025 campaign. Mother has been briefed to boost brand awareness and promote SumUp’s image as an … The post Mother Berlin wins pan-Euro business from fintech SumUp first appeared on More About Advertising.

Brand Awareness 52

Brand Awareness Agency Advertising 52

Basis

APRIL 7, 2025

When weve heavied up on brand awareness tactics, weve seen performance metrics like lead flow spike, says McAdams. When marketing teams pull back on brand awareness efforts, those metrics inevitably decline. This relationship between brand awareness and performance has been observed beyond the B2B sector as well.

Advertising 52

Advertising Brand Awareness Communications Agency 52

VideoWeek

FEBRUARY 7, 2025

percent year-on-year organic revenue growth in Q4, while the group also issued a more cautious outlook for 2025, with organic revenue growth forecast in the range of 3.5-4.5 Were quite pleased with the early progress, and head into this year with momentum, he said. Read more on VideoWeek. “Were not pessimistic.

Marketing 52

Marketing Ad Tech ROI Retail 52

Single Grain

JANUARY 15, 2025

Key Features of HeyGen for Global Marketing Why HeyGen Stands Out in 2025 Tips for Maximizing HeyGen in Your Marketing Strategy HeyGen Pricing Why Global Video Marketing Matters in 2025 Use HeyGen for Global Marketing Related Video What Is HeyGen? Why Global Video Marketing Matters in 2025 89% of businesses use video marketing.

Marketing 92

Marketing Conversion Rate Audience Machine Learning 92

Single Grain

FEBRUARY 27, 2025

As of early 2025, Bolt.new hit an annual recurring revenue of $20 million, Real-World Application: Creating a YouTube Packaging Tool One of the most exciting aspects of Bolt.new is its ability to generate functional applications with minimal input. The Power of YouTube For personal branding, YouTube is becoming the most powerful platform.

Marketing 52

Marketing SEO Audience Agency 52