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The Advertising Double-Dippers of Super Bowl 59

Adweek

Not in Super Bowl 59, where advertisers returned to the same well several times, reusing stars and premises like they'd never heard of showing up at the party in the same dress as someone else. These are the double dippers of the 2025 Super Bowl--maybe it's worth doing a. Too much of a good thing?

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15 Campaigns Creatives Predict Will Win at Cannes Lions 2025

Adweek

ADWEEK asked creative leaders to choose the work worthy of trophies at advertising's most prestigious festival.

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The Biggest Agentic AI Trends at CES 2025

Adweek

This year, the pablum finally feels real and potent; artificial and augmented intelligence applied to marketing and advertising dominated the discussions on the stages and in. If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business.

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Data, AI and advertising: 2025 predictions

Martech

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

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2025 Programmatic Advertising Trends to Know

Basis

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

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2025 Advertising Trends: What Agencies Need to Know

Basis

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. The attrition rate in advertising is so high, particularly at agencies. use 10 or more.

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Ad Tech CES 2025: AI, Everywhere, All At Once

Ad Monsters

CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. This year’s event highlighted the industry’s relentless pursuit of more intelligent, efficient, and personalized advertising solutions.

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