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Are cookies on the menu in 2025?

illumin

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

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From Cookies to Context: New CMO Kerel Cooper on GumGum’s Vision for 2025

Ad Monsters

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. Beyond the tech talk, hes also a champion for diversity and inclusion in an industry ripe for fresh voices and perspectives.

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Google halts plans for removing third-party cookies

illumin

The search engine giant will no longer be removing third-party cookies on Chrome. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. and they will not be rolling out a new standalone prompt for third-party cookies .

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Best of AdMonsters Wrapper: The Top Ad Tech News Stories You Couldn’t Stop Clicking on in 2024

Ad Monsters

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending ad tech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.

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Are Third-Party Cookies Really Going Away? The Latest Status in 2025

YieldBird

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Now, in mid-2025, the reality is far more complicated-and for many in the industry, quite surprising. Instead of default blocking, Google decided to let users manage cookies via privacy settings , keeping them enabled by default. Why the change?

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Sociable: Pinterest shares tips for aligning Pin listings with visual search

Marketing Dive

Published June 26, 2025 By Andrew Hutchinson Content and Social Media Manager post share post print email license Pinterest provided some new tips to help brands align with its visual search tools. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

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Amazon delivers reporting for live shoppable streaming video

Marketing Dive

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

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