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CES 2025 showcased AI as one of the major driving forces behind adtechs evolution, with innovations in personalization, cross-platform measurement, and collaboration. Kerel Cooper, CMO of GumGum, emphasized that these advancements empower advertisers to connect with audiences on a deeper level.
Published July 8, 2025 • By Peter Adams and Jessica Deyo State Farm’s “Batman vs. Bateman” pairs comic book mythology with Jason Bateman’s wry humor and influencers like Kai Cenat. Courtesy of State Farm For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic.
Missed the most buzzworthy adtech stories of the year? In 2024, adtech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending adtech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.
Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key adtech trends for 2025. Adtech is on the cusp of a major shift. Beyond the tech talk, hes also a champion for diversity and inclusion in an industry ripe for fresh voices and perspectives.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators AdTech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.
As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Embrace Programmatic Technology Managing the fragmented adtech space is tough, especially when building on-site display ads at scale. With global spending on commerce media expected to surpass $81.6
Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. This human-centric approach allowed audiences to see the U.S.
With previous leadership roles at Amazon and Instacart, Ryan brings a powerful blend of ecommerce, retail, and ad-tech experience to the table. Every ad dollar can be tied to real outcomes. [05:00] The more touchpoints brands activate across Walmart’s ecosystem, the more product they sell.
Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9
Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. Takeaway 1: Ecommerce Is Still the Ad Spend MVP Retail is still running up the score on digital ad spend, and eMarketers outlook is bullish.
Spotify also introduced new ad formats, including video, and more expansive audience targeting. This is going to be crucial for the company’s advertising future, especially since its audience segments quadrupled to more than 100 last month. As previously mentioned, Spotify recently added new ad formats to its Ad Manager.
Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. Audiences may or may not have also interacted with retailers in person.
From the tangled adtech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The discussion also tackled the elephant in the room: Google’s stranglehold on the adtech ecosystem.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators AdTech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data.
Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Among respondents who are using or planning to use generative AI, 42% aim to create different versions of the same video for different audiences.
KendraEBarnett | kendra.barnett@adweek.com Recommended videos The Latest ADWEEK Branded Read More The Influencer Marketing Bubble Has Burst By Ellie Davies, Influencer Partnerships Lead, Awin Ad-Supported Music Unlocks Access for Audiences and Advertisers By Molly Fuard Wait, What Is Agentic AI?
Now, in mid-2025, the reality is far more complicated-and for many in the industry, quite surprising. Several reasons drove this decision: Regulatory pressure , especially from the UK’s Competition and Markets Authority (CMA), which raised concerns about competition and how Privacy Sandbox could unfairly concentrate adtech power.
However, with the right strategy, tech companies can rake in new downloads. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Leveraging new data and constant experimentation is critical to tap into new opportunities and reach audiences where they are.
Nunn said that Kinnective Media plans to slice these profiles into specific audiences for advertisers—like business travelers or travelers in a specific city. “It We can effectively replicate—albeit with a different audience base—similar segments that sit within the JetBlue audience profile and get that out into the marketplace.”
Published June 5, 2025 Sara Karlovitch Staff Reporter post share post print email license Open Intelligence’s partners at launch include FreeWheel, Google, Microsoft Advertising, Adelaide, Adstra, Circana, Experian, Lumen Research, Meta, Snap and TikTok. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2
Published July 28, 2025 Chris Kelly Senior Reporter post share post print email license Super Bowl MVP Jalen Hurts stars in a 30-second Sprite spot where he is hounded by a reporter named Thirsten A. “We By Chris Kelly • July 8, 2025 Permission granted by Captain Morgan Marketers are moving at the speed of culture — but can they define it?
EDO, TelevisaUnivision By Mark Mwachiro --> An existing partnership between measurement platform EDO and TelevisaUnivision is set to grow with the addition of consumer behavioral measurement of TV ads, which will be used on streaming platform ViX. Dan Riess , chief operating officer of U.S. Convergent TV DAZN Makes a Play for U.S.
To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.
Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By
Published July 16, 2025 Chris Kelly Senior Reporter post share post print email license U.S. “One Bank hopes that the content and media strategy of its collaboration will help it reach young and midlife affluent audiences. “One 7, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.
Published June 26, 2025 By Andrew Hutchinson Content and Social Media Manager post share post print email license Pinterest provided some new tips to help brands align with its visual search tools. This extends your reach without requiring new keywords or interest targeting.
In this new role, Kelm will be responsible for driving innovation in ad technology, enhancing audience targeting and measurement, and driving the evolution of streaming ad formats to maximize engagement and revenue. Prior to that, he served as a vp of product management at Twitter (now X).
In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the adtech stack to suppress competition and extract unfair value from both publishers and advertisers. The adtech ecosystem doesn’t need to wait for a court order to evolve.
Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details.
Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4
Aim for quality over quantity, targeting only the most relevant audiences. Focus on Carbon-Neutral Data Centers: Brands can partner with adtech vendors and media platforms that utilize renewable energy in their data centers. Additionally, reducing the number of impressions served can cut down on wasted energy.
Published July 2, 2025 By Aaron Baar post share post print email license Snap partnered with DoubleVerify and IAS around two separate products designed to measure users’ attention on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.
Published July 14, 2025 By Aaron Baar post share post print email license Precision Plus and more competitive pricing for ads are among the recent developments intended to boost Roundel. The company also revamped its Sam’s Club Member Access Platform (MAP) with a stronger focus on personalized ads. By Chris Kelly • Dec.
The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season. The season of giving is also the season of spending, making it an ideal time for capturing audiences’ rapt attention. During every Q4, brands scramble to launch the best and brightest holiday campaigns.
Published July 1, 2025 Peter Adams Senior Reporter post share post print email license "Star Wars" fans reenact key scenes from the franchise after a screening breaks down in Coke's new ads developed in collaboration with Disney.
Here’s your quick, handy guide to adding audio to your marketing mix. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. These platforms offer brands new, powerful ways to connect with audiences in a personal and immersive way. billion by 2027.
Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions. The post Top Commerce Media Takeaways from Shoptalk 2025 appeared first on PubMatic.
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