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Ad Tech CES 2025: AI, Everywhere, All At Once

Ad Monsters

CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. Kerel Cooper, CMO of GumGum, emphasized that these advancements empower advertisers to connect with audiences on a deeper level.

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7 successful marketing campaigns that met 2025’s chaos with determination

Marketing Dive

Published July 8, 2025 • By Peter Adams and Jessica Deyo State Farm’s “Batman vs. Bateman” pairs comic book mythology with Jason Bateman’s wry humor and influencers like Kai Cenat. Courtesy of State Farm For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic.

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Best of AdMonsters Wrapper: The Top Ad Tech News Stories You Couldn’t Stop Clicking on in 2024

Ad Monsters

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending ad tech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.

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From Cookies to Context: New CMO Kerel Cooper on GumGum’s Vision for 2025

Ad Monsters

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. Beyond the tech talk, hes also a champion for diversity and inclusion in an industry ripe for fresh voices and perspectives.

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Universal Ads Introduces First-of-Its-Kind TV Business Partner Program

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.

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Transform On-Site Display Challenges into Commerce Media Triumphs

PubMatic

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale.  With global spending on commerce media expected to surpass  $81.6

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BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners

Digiday

Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. This human-centric approach allowed audiences to see the U.S.