PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale.  With global spending on commerce media expected to surpass  $81.6

Media 119

Media Ad Tech Retail Display Advertising 119

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

Advertising 74

Advertising Shipping Retail Conversion Rate 74

Adweek

JUNE 25, 2025

Nunn said that Kinnective Media plans to slice these profiles into specific audiences for advertisers—like business travelers or travelers in a specific city. “It We can effectively replicate—albeit with a different audience base—similar segments that sit within the JetBlue audience profile and get that out into the marketplace.”

Retail 277

Retail Media Audience eCommerce 277

Adweek

JUNE 10, 2025

With previous leadership roles at Amazon and Instacart, Ryan brings a powerful blend of ecommerce, retail, and ad-tech experience to the table. Every ad dollar can be tied to real outcomes. [05:00] The more touchpoints brands activate across Walmart’s ecosystem, the more product they sell.

Retail 215

Retail Media Fashion Audience 215

Digiday

MAY 13, 2025

Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. This human-centric approach allowed audiences to see the U.S.

Media 78

Media Food Ad Tech Audience 78

Adweek

JUNE 13, 2025

EDO, TelevisaUnivision By Mark Mwachiro --> An existing partnership between measurement platform EDO and TelevisaUnivision is set to grow with the addition of consumer behavioral measurement of TV ads, which will be used on streaming platform ViX. Dan Riess , chief operating officer of U.S. Convergent TV DAZN Makes a Play for U.S.

Audience 167

Audience Media Advertising Marketing 167

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data.

Advertising 234

Advertising Retail Media Audience 234

illumin

FEBRUARY 19, 2025

However, with the right strategy, tech companies can rake in new downloads. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Leveraging new data and constant experimentation is critical to tap into new opportunities and reach audiences where they are.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Adweek

JUNE 15, 2025

The company’s president of revenue and growth, Ryan Pauley, said in a statement that the new ads will help deliver on advertisers’ demand for outcomes by “pairing high-quality data with trusted connections to real audiences.” Storefront Ads will hit the market later this summer in the U.S.

Retail 280

Retail eCommerce Media Food 280

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. Takeaway 1: Ecommerce Is Still the Ad Spend MVP Retail is still running up the score on digital ad spend, and eMarketers outlook is bullish.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By

Retail 112

Retail Cookies Agency ROI 112

illumin

AUGUST 30, 2024

Spotify also introduced new ad formats, including video, and more expansive audience targeting. This is going to be crucial for the company’s advertising future, especially since its audience segments quadrupled to more than 100 last month. As previously mentioned, Spotify recently added new ad formats to its Ad Manager.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The discussion also tackled the elephant in the room: Google’s stranglehold on the ad tech ecosystem.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Andrew Hutchinson Content and Social Media Manager post share post print email license Pinterest provided some new tips to help brands align with its visual search tools. This extends your reach without requiring new keywords or interest targeting.

Cookies 103

Cookies Performance Targeting Agency Ad Tech 103

Marketing Dive

JULY 1, 2025

Published July 1, 2025 Peter Adams Senior Reporter post share post print email license "Star Wars" fans reenact key scenes from the franchise after a screening breaks down in Coke's new ads developed in collaboration with Disney.

Cookies 103

Cookies Agency Ad Tech CPM 103

YieldBird

JULY 1, 2025

Now, in mid-2025, the reality is far more complicated-and for many in the industry, quite surprising. Several reasons drove this decision: Regulatory pressure , especially from the UK’s Competition and Markets Authority (CMA), which raised concerns about competition and how Privacy Sandbox could unfairly concentrate ad tech power.

Cookies 52

Cookies Retargeting Ad Tech Ad Targeting 52

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4

Advertising 99

Advertising Cookies Ad Tech Retail 99

PubMatic

APRIL 2, 2025

Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions. The post Top Commerce Media Takeaways from Shoptalk 2025 appeared first on PubMatic.

Media 64

Media Retail Education ROI 64

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details.

Entertainment 104

Entertainment ROI Agency Retail 104

Marketing Dive

JULY 2, 2025

Published July 2, 2025 By Aaron Baar post share post print email license Snap partnered with DoubleVerify and IAS around two separate products designed to measure users’ attention on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.

Cookies 81

Cookies Ad Tech Retail Agency 81

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. Audiences may or may not have also interacted with retailers in person.

Retail 52

Retail Media Advertising Viewability 52

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Sara Karlovitch Staff Reporter post share post print email license Open Intelligence’s partners at launch include FreeWheel, Google, Microsoft Advertising, Adelaide, Adstra, Circana, Experian, Lumen Research, Meta, Snap and TikTok. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media 76

Media Cookies Agency Retail 76

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Chris Kelly Senior Reporter post share post print email license The “Best of Both Worlds” effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas and drives Hyundai hybrids. A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience.

Retail 98

Retail Agency ROI Ad Tech 98

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. Company Announcements View all | Post a press release Why do people REALLY run in 2025? © 2025 TechTarget, Inc. 3, 2024 Michael M.

Food 92

Food Cookies Pop-Up ROI 92

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Sara Karlovitch Staff Reporter post share post print email license JCPenney's budget-friendly wedding comes as nuptial costs continue to climb. VaynerMedia became the brand’s social media and influencer marketing agency of record in March. By Peter Adams and Chris Kelly • Feb. By Peter Adams and Chris Kelly • Feb.

Retail 97

Retail Agency Ad Tech CPM 97

illumin

FEBRUARY 12, 2025

This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025. Use research and social listening tools to choose which issues are most important to your audience. Final thoughts Social responsibility in 2025 is critical for attracting more conscious customers.

Communications 59

Communications Ad Tech Audience Marketing 59

Ad Monsters

APRIL 16, 2025

To protect the future of human-made content, ad tech and AI providers need to step up with solutions that reward the sources fueling these new engines. Like many niche creators, hes built a loyal audience around deep, evergreen content. But by early 2025, that dropped to around $1,500. How has AI affected your business?

Ad Tech 105

Ad Tech Audience 105

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Content and ads can go hyperlocal and be optimized for best results. Follow @illuminHQ

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Marketing Dive

JULY 2, 2025

Published July 2, 2025 Sara Karlovitch Staff Reporter post share post print email license Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension.

Retail 72

Retail Agency Ad Tech CPM 72

Ad Monsters

FEBRUARY 12, 2025

There are many paths toward a career in ad tech, and not all of these are linear. This year, we at AdMonsters are honored to announce Estes as a Keynote Speaker for the Sell Side Summit , held in Fort Lauderdale, Florida, March 9-11, 2025. It also showed Estes the power of bringing diverse voices to the table.

Education 98

Education Ad Tech Media ROI 98

VideoWeek

APRIL 10, 2025

Whether youre new to the industry or just need a refresher, heres a timeline of signal loss in digital advertising, from the moment Apple fired the starting pistol back in 2017 to this years predicted low of just 13 percent audience addressability via cookies. This game of cat and mouse between Apple and ad tech has continued ever since.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 Jessica Deyo Editor post share post print email license Heinz and music producer Mustard are building on an existing partnership with the release of a limited-edition sauce at Buffalo Wild Wings locations nationwide. in Q1 2025 , according to its latest earnings report. Last May, the brand supported the U.S.

Pop-Up 82

Pop-Up Cookies Agency Ad Tech 82

Marketing Dive

JUNE 4, 2025

Published June 4, 2025 Peter Adams Senior Reporter post share post print email license Run-DMC appear as Lego minifigures in the toy brand's new campaign. Recommended Reading Just did it: Women-focused Super Bowl LIX ads score as other marketers falter By Peter Adams , Chris Kelly • Feb. © 2025 TechTarget, Inc.

Pop-Up 98

Pop-Up Retail Agency ROI 98

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 By Howard Ruben post share post print email license Fabletics says it is on track to exceed $1 billion in revenue this year. © 2025 TechTarget, Inc. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries. All rights reserved.

Marketing 88

Marketing Cookies Agency Ad Tech 88

Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Aaron Baar post share post print email license "Radio Optimism" includes an interactive platform where consumers can respond to various prompts that will be interpreted using AI tools to produce a unique musical piece. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Electronics 80

Electronics Cookies Agency Ad Tech 80