Remove 2023 Remove Click Through Rate Remove Conversion
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).

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Developing Machine Learning (ML) & AI Models in AdTech [+Examples]

Clearcode

Machine learning plays a crucial role in this environment by enabling AdTech platforms to: Forecast and predict outcomes, e.g. click-through rates (CTRs) and bid amounts. Simpler models can capture first-order linear and non-linear patterns, while advanced deep-learning networks can uncover deeper interactions within the data.

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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. “We looked at two metrics in the beginning—click-through rate and engagement rate—and saw double-digit increases in both,” Nuzzo says.

Ad Ops 115
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The Authenticity Crisis In Influencer Marketing: How Fake Metrics Are Silencing Marginalized Voices

Ad Monsters

A 2023–2024 report from an influencer marketing platform suggests that nearly half (49%) of Instagram influencers engage in fraudulent activities such as purchasing followers, engagement or comments. A 2023 Modash report estimated that about 45% of influencers with over 100,000 followers exhibit signs of artificial audience growth.

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What Ending the De Minimis Rule Means for E-commerce Ads

Single Grain

billion de minimis shipments entering the US in 2023, up from just 139 million in 2015. Optimize for efficiency: Focus on improving conversion rates and click-through rates rather than simply cutting budgets. A US House committee found that Shein and Temu alone accounted for over 30% of these shipments.

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The WIR: Reach Doubles Down on Video, PwC Predicts AI-Powered Ads Will Fuel Media Growth, and the FCC Clears Paramount’s Skydance Merger

VideoWeek

Compared to H1 2023, revenues were up 2 percent, and the broadcaster’s results overall were ahead of market expectations. Digital revenues continued to grow, with ITVX helping to drive digital ad revenues up 12 percent YoY. .”

Media 52
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Innovations in Search and Social Advertising

Basis

Conversely, these layoffs may cause a temporary slowdown in Metas ad services and support. The enhancements include LinkedIn profile targeting, conversion value rules, new customer acquisition goal strategies, and new reporting features with more granular detail by audience segment and asset. Advantage+ shopping).