Monetize More

JANUARY 30, 2023

Using the right size also helps to improve the performance of the ad, as it can lead to higher click-through rates and engagement. Advertisers would know which banner sizes have inventory readily available and publishers are assured of demand ready to serve on their site’s inventory.

Banner 52

Banner Mobile Ads Click Through Rate Viewability 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%).

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! They also match apps with ad placements that are likely to perform well based on how much revenue they're generating, their popularity, their click-through rates with ads, etc.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Martech

MAY 15, 2024

Budaraju also said that the link cards within AI Overviews generate a higher click-through rate than traditional web search results. However, Google will not break down impressions and click data for AI Overview links in Google Search Console. Google would not say what percentage of queries will generate an AI Overview.

Click Through Rate 101

Click Through Rate Impressions MarTech Marketing 101

Martech

MAY 14, 2024

In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. Marketing funnel metrics such as click-through rate, cost per acquisition, cost per lead, or cost per sale are important and can be used to demonstrate growing marketing efficiency.

ROI 114

ROI Marketing Click Through Rate Impressions 114

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

JANUARY 25, 2023

Where you place, how you position banner ads and the content of those banner ads can have a big impact on how many people look at your ads and click on them. To increase your CTR (Click-Through Rates), it is important to consider these suggestions. What are the most common banner ad sizes in 2023?

Banner 52

Banner Advertising Ad network Click Through Rate 52

VideoWeek

APRIL 20, 2023

The inaugural State of Sustainable Advertising report tracked carbon emissions for Q1 2023, and identified ‘Climate Risk’ websites whose emissions are twice the industry average. percent boost in click-through rate (CTR), and a 1.4 percent bump in video completion rate (VCR). The results saw a 9.9

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

Monetize More

FEBRUARY 20, 2023

You can track metrics such as click-through rates (CTR), engagement rates, and conversion rates to measure the creative’s success. Overall, publishers can use Parallax ads to enhance their site’s user experience and generate more revenue through increased engagement and conversions.

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

AdvertiseMint

AUGUST 13, 2023

Average click-through-rate CTR, or click-through rate, measures the relationship between the number of impressions and clicks. TikTok’s click-through rate is 9% for in-feed ads. The click-through rate (CTR) on Facebook in all industries is 0.90%.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

VideoWeek

OCTOBER 4, 2023

. “We’ve seen a twofold increase in data-driven turnover, as an increase of over 25 percent in new advertisers between 2022 and 2023. ” SONAR also has the ability to track, classify, and analyse any generated events via its own data, which has helped drive up click-through rates by more than 26 percent.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

Martech Series

DECEMBER 1, 2022

Marketing Technology News: Acxiom Forecasts Top Five Customer Experience Trends for 2023. Studies have repeatedly shown that directly measuring the brain for engagement, emotion and memory in even just a handful of volunteers can predict the behavior of millions of people along a variety of dimensions from click-through-rates to sales.

Click Through Rate 83

Click Through Rate Marketing Healthcare Audience 83

Digital Remedy

JANUARY 12, 2024

people in 2023—bringing the platform to a whopping 6.3m You can track metrics such as view-through rates, click-through rates, and conversion rates, among others, to measure the effectiveness of your ads. According to Chrome Unboxed , YouTube TV increased its subscriber count by 1.4m

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? What about the most recent 2023 data?

Machine Learning 121

Machine Learning Click Through Rate Conversion Conversion Rate 121

Monetize More

DECEMBER 28, 2022

For instance, heat maps allow publishers to find out what drives the CTRs (click-through rates) on their landing pages. Publishers are able to gather valuable information with these privacy vendors’ tools, which helps them target audiences more effectively.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

JANUARY 10, 2023

This post was most recently updated on January 18th, 2023 What is an AdOps Grader? Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). How the AdOps Grader Works?

Header Bidding 52

Header Bidding Ad Inventory Click Through Rate Ad Server 52

Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023? It however requires an agile approach, especially when it comes to forecasting.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Digiday

SEPTEMBER 28, 2022

Publishers like The Telegraph and Reach plc are personalizing newsletters to improve open rates, click-through rates and page visits. The Telegraph has a goal to hit 1 million subscribers by 2023. In The Telegraph’s case, it’s also a key part of the company’s subscription strategy.

Click Through Rate 65

Click Through Rate Machine Learning Food Conversion 65

Digiday

MARCH 29, 2023

BuzzFeed is relying on two areas of its business to get through the uncertain economy and hopefully grow revenue in 2023, the company said during its fourth quarter earnings call : artificial intelligence and its creator network. And of the top five highest scoring ads, three feature creators.

Click Through Rate 66

Click Through Rate Brand Lift Audience Media 66

Digiday

NOVEMBER 30, 2022

What publishers are doing, however, is using their traffic numbers, click-through rate data and number of conversions made from their affiliate links to decipher just how many transactions this year’s Black Friday through Cyber Monday period generated compared to years prior. 1 to an undetermined date in 2023.

Media 62

Media Affiliates Click Through Rate Retail 62

Automatad Inc.

OCTOBER 26, 2023

Keep an eye on important metrics like click-through rates, viewer retention, and revenue. Click-Through Rate (CTR) Your Click-Through Rate (CTR) signifies the ratio of users who click on an ad after viewing it. Based on this data, tweak your strategies to maximize ad revenue.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

APRIL 25, 2024

45% said they would buy a product discovered through video ads. Source Hence, video ads help you achieve higher Click-through rates (CTR) , Cost-per-acquisition (CPA) , conversions, and leads, increasing the value of your ad inventory. According to Statista , the video ad revenue worldwide in 2023 is $176.63

Video Ads 52

Video Ads Advertising Viewability ROI 52

Ad Monsters

MARCH 23, 2023

It can lead to increased form submissions, page views, longer time spent on the site, and higher click-through rates on ads, all of which can help boost revenue. Kacey Perinelli: How does first-party data work to create a more personalized user experience online?

Advertising 79

Advertising GDPR Click Through Rate Audience 79

PrograMetrix

AUGUST 17, 2022

They announced they'd officially shut down UA on July 1, 2023. The use cases are already coming out, with brands like Gymshark crediting GA4's data analytics with a 5% bump in their click-through rates. It also gave them a more accurate picture of where and how to spend their digital marketing budget.

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

Ad Monsters

APRIL 26, 2024

Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. The fact of the matter is that users are unfazed by this legislation.

Ad Tech 91

Ad Tech Audience Click Through Rate Entertainment 91

VideoWeek

AUGUST 4, 2023

percent in Q2 2023. Amazon Ad Revenues Climb 22 Percent in Q2 Amazon’s advertising revenues jumped 22 percent YoY in Q2 2023, reaching $10.68 “Performance improvements include an increase in click-through rate, an increase in return on ad spend, and a decrease in cost per impression,” the company said. .

Media 52

Media Ad Tech Retail Agency 52

Digiday

MARCH 1, 2023

Where previously an agency’s KPIs might have emphasized return on ad spend or click-through rates, now firms are exploring other kinds of metrics with their clients. “Early days it was very much about ROAS … something we need to really move beyond,” Lanzi told Digiday.

Retail 62

Retail Agency Click Through Rate Brand Awareness 62

Brid.tv

MARCH 9, 2023

Optimize for Mobile With global mobile traffic increasing each year, and accounting for nearly 57% of web page views worldwide at the beginning of 2023, making your video content mobile-friendly is essential to reaching a wider audience and increasing your video engagement. The first thing that users see is the thumbnail image of the video.

Ad Ops 52

Ad Ops SEO Click Through Rate ROI 52

Digiday

APRIL 30, 2023

Fast forward to 2023 and it seems like steady growth is starting to return, with spending tipped to grow at 7.2% in 2024 — much more in line with growth rates before the pandemic. In 2019 (i.e. before Covid), Google’s ads revenue worldwide grew 15.4% on the previous year, per Insider Intelligence. In 2021, it jumped 43.4%

Machine Learning 50

Machine Learning Click Through Rate Advertising Media 50

Martech

MAY 3, 2023

More than 40% of the evaluated B2B SaaS websites had a “Get a demo” CTA, according to the State of the Interactive Product Demo 2023 report. Track metrics like open rates, click-through rates and conversion rates to see what’s working and what’s not.

Click Through Rate 93

Click Through Rate Conversion ROI Audience 93

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. The high eCPM rates are also a benefit to publishers. But in 2023, interstitial ads will play an essential part in a publisher’s ability to make money, and publishers who partner with Adnimation will enjoy this new level of revenue.

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

InMobi

JANUARY 23, 2022

In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. hours a day on mobile in 2022, according to eMarketer’s estimates , with China expected to reach this level of mobile consumption by 2023. in 2023 , eMarketer forecasts. In the U.S., In Canada and in the U.K.

Banner 52

Banner Viewability Cookies Click Through Rate 52

YieldBird

MAY 31, 2023

Furthermore, eMarketer projects a global digital advertising fraud forecast of $100 billion by 2023. If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people. billion in ad spend.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Martech

MAY 26, 2023

Take the 2023 MarTech Replacement Survey 2. Examining click-through rates, engagement metrics and conversion rates gives insights into what works and needs improvement. When you understand their pain points, interests and desires, you can tailor your messaging and deliver the right content at the right time.

Click Through Rate 88

Click Through Rate SEO Conversion Audience 88

Digiday

MARCH 5, 2023

These ad block-resistance and non-skippable campaigns streams had an ad recall rate of 80% on average. Uplify estimated a mix of various interactive formats using the average budget resulted in brands seeing a 1.25% click-through rate and average $13 CPM or $1.38 billion by 2025.

Media 59

Media Click Through Rate Agency Conversion 59

Automatad Inc.

JANUARY 23, 2024

Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. GroupM announced an initiative in November 2023 that it will start testing Privacy Sandbox APIs with its trusted clients. See the below findings of the test.

Audience 52

Audience Cookies Ad Server Viewability 52

Digital Remedy

JANUARY 31, 2022

Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Time spent listening to podcasts has been slowly increasing since 2019 and will continue to increase through 2023. In 2023, that will increase to 56 minutes, just below an entire hour per day.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52