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It’s the age of AI agents: See how marketers can build one themselves

Martech

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Let’s dive into how we claim agency over AI agents. Are agents just re-packaged versions of automation? Many of their capabilities were still rules based and relied on users to know how to configure them.

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Are you ready for retail media advertising? What you need to know in 2025

illumin

In todays landscape, the medium now includes a wide range of creative and engaging content from fleet media (vehicles decked out with digital out-of-home ads ) and onsite videos like Walmart’s RomCommcerce Add to Heart which it shared with customers during the 2023 holiday season. What is a retail media network?

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New horizons for data-driven direct mail marketing

Martech

82% are increasing their investment in the channel (a striking increase from 58% in 2023). We had to do it really well because direct mail is expensive in terms of media, a thousand times more expensive than a banner ad. It has the best conversion rate (85%) and response rate (84%). “Is it scalable? . You have to really perform.”

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Looking at augmented reality (AR) in advertising

illumin

Examples of augmented reality ads Coca-Cola launches “#TakeATaste” AR campaign In September 2023, Coca-Cola UK had an innovative AR giveaway and a nationwide digital out-of-home (DOOH) campaign called “#TakeATaste” for its Coke Zero Sugar product in collaboration with Tesco group.

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KFC Canada Sets Latest ‘Finger Lickin’ Good’ Ad in a Bridgerton-Era Ball

Adweek

The idea behind “Sorry Manners,” a follow-up to 2023’s “Sorry Utensils,” comes from a consumer insight, according to Dhaval Bhatt , the indie agency’s chief creative officer. It joins a lineup of brand work from the agency that includes a 2023 viral campaign where KFC trolled McDonald’s during its Chicken Big Mac rollout. Stanley T.L.

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Video Growth and Programmatic Resurgence: Key Stats from IAB Europe’s AdEx Report

VideoWeek

banner ads, native ads, etc) is still higher at 18.8 percent in 2023 to 23.1 In 2023, growth slid into negative territory in Q1 (due in large part to bumper growth the previous year) but reached 18.0 Within display, total video spend was up 24.5 percent year-on-year, reaching 12.4 billion, growth here is slower. percent in Q4.

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YieldFest 2024 – Panel Discussion: Tackling Challenges and Seizing Opportunities in the Future of Digital Advertising

YieldBird

Were not sure what was happening during the year, but compared to 2023 the performance is much worse. Im not talking about what already works in the programmatic environment, like banners, interstitials, especially when it comes to mobiles because our business is very heavy there.