Remove 2023 Remove Audience Remove Brand Awareness
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Winning the Battle for Audience Attention

Basis

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

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6 Platforms That Will Define Retail Media in 2025

Ad Monsters

In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. Amazon’s vast empire gives marketers unique opportunities to create brand awareness and nurture prospects into regular customers. So far, the ad revenue data hasnt proved the research company wrong.

Retail 104
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How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencers and Education

Adweek

“It’s still important to be very engaged as a founder, but it’s so important to work with the vibrant ecosystem of creators and the audiences they’re reaching.” In some capacity, the influencer must also want to educate and have an audience interested in the science behind skincare.

Education 147
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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” In 2022, it introduced the enterprise-focused Visual Suite, followed by the AI-powered Magic Studio suite in 2023. At the start of September, the company announced a big price increase for team subscriptions.

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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

Cookies 130
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Analyzing American Express’s $167M Display Ad Strategy

Ad Beat

This campaign was an incredible success in terms of brand awareness. Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M This makes sense, considering the fact that AmEx has a huge global audience of different types of customers. 2010: “Start Booming.” billion impressions in return.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

Ocado Ads Launches Self-Serve Retail Media Platform with LiveRamp Ocado Ads, the UK grocery companys retail media network, has launched Audience+, an offsite self-serve media platform, in partnership with identity resolution specialist LiveRamp. BDG hasn’t paid rent since October 2023, according to Adweek.