Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The release is open for public comment for a 30-day period until July 15, 2022. The release is open for public comment for a 30-day period until July 15, 2022. Ivie , Executive Director and CEO, MRC.

Viewability 97

Viewability A/B Testing Impressions Entertainment 97

Digital Turbine

OCTOBER 4, 2022

In this edition of Mobile Monday, we’re covering how apps can get noticed during the busy holiday season, the latest report showcasing higher viewability rates and lower brand risk for mobile video ads, and the future generation of gamers including how they spend. Mobile Ads Deliver More Brand Safety and Viewability.

Viewability 52

Viewability Video Ads Mobile Ads Fashion 52

Martech Series

FEBRUARY 17, 2023

Livewire and Anzu first partnered in January 2022 in APAC and have helped advertisers across the region leverage in-game advertising to engage with the incredibly diverse gaming audience. and TikTok, to drive brand partnerships forward and connect with the global gaming audience of over 3 billion.

Viewability 98

Viewability Audience MarTech Advertising 98

MNTN

JUNE 27, 2022

Ad Industry To Create New Streaming Viewability and Connected TV Standards Broadband TV News WPP’s media investment group GroupM has partnered with media companies across the advertising industry to create new standards in streaming viewability and Connected TV measurement. Billion in 2022 appeared first on MNTN.

Viewability 52

Viewability Audience Advertising Media 52

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 Where does it go? Another $0.35

Demand Side Platform 112

Demand Side Platform Viewability Impressions Ad Tech 112

Martech

MAY 17, 2022

Take the 2022 MarTech Replacement Survey today! Marketers will be able to adjust their spend and measure ROI. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know!

Viewability 98

Viewability ROI Cookies MarTech 98

Martech Series

JUNE 28, 2022

We saw some of our highest video performance (78% for both VCR and viewability) against our Connatix contextual conquesting tactic, indicating that the relevant environments were driving better engagement with our message.”. Marketing Technology News: ESET Leader in G2 summer report for ESET PROTECT Advanced.

Viewability 98

Viewability Impressions Video Ads MarTech 98

Martech Series

DECEMBER 8, 2022

As the company’s growth accelerated from 2018-2022, it became clear that Zoom needed a Customer Success solution with a deep set of capabilities that would allow them to scale and optimize for the future. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Communications 98

Communications Viewability MarTech Marketing 98

Martech Series

JULY 14, 2022

Every organization has material not meant for public consumption; Haystack’s engineers designed a system that requires authentication before certain content is viewable. .” Marketing Technology News: Safe-T Group Launches its Consumer Privacy Solution for Microsoft Windows.

Communications 98

Communications Viewability MarTech Marketing 98

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. Let’s dive in!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Ad Monsters

JANUARY 29, 2024

Just as there are viewability and brand safety standards, the industry should adopt a high-quality standard for data compliance. Publisher Compliance Index – 2023 Report’ utilizes Compliant’s proprietary Publisher Compliance Index (PCI) to reveal insights into data compliance risks within U.S. and the E.U. counterparts.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

InMobi

DECEMBER 3, 2021

It is time to look at some key trends that publishers will likely see in 2022. Expect to see these options become far more prevalent in 2022. Another important aspect about in-game is the lack of third party viewability measurement, which is currently a key challenge for advertisers.

Viewability 52

Viewability Banner Audience Advertising 52

YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Martech Series

NOVEMBER 21, 2022

This announcement follows Azerion’s contribution to IAB Australia’s ‘Ad Attention Measurement Landscape Report 2022.’. Azerion conducted the survey with longtime partner Lumen Research, a specialist eye-tracking research agency, to help brands and publishers move beyond viewability and enhance their knowledge in respect to media quality.

Advertising 98

Advertising Viewability Display Advertising MarTech 98

InMobi

NOVEMBER 7, 2022

But it’s 2022, and the region is a hotspot for mobile gaming. Our recent report, Mobile Game Advertising, 2022 found that Southeast Asia saw a 2x increase in ad spends on mobile game apps, since before the pandemic. Our data shows that in 2022 alone, 60% of all ad spends were on game apps. Brands have played along so far.

Advertising 52

Advertising Marketing Viewability Video Ads 52

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. Read our report, Mobile Game Advertising in 2022.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Digiday

JUNE 29, 2023

Compared to traditional key performance indicators, such as viewability or clicks, researchers say these optimized ads can show how content is affecting viewers. Launched in 2022, Emodo Adapt offers enriched and animated native ad offerings for brands and advertisers.

Viewability 69

Viewability Media Agency Advertising 69

Martech

MARCH 6, 2023

million worldwide viewers in 2022, according to Insider Intelligence. Viewability Viewability refers to whether a viewer saw the ad. Viewability is determined by dividing the number of viewable impressions by the total number of impressions. It’s also immensely popular, reaching 204.1

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Basis

FEBRUARY 21, 2025

And others argue that attention spans havent changed at all, pointing to examples like gamers who play for hours in a single sitting (one 2022 survey found that PC gamers most commonly averaged 1-2 hours per session).

Audience 52

Audience Viewability Pop-Up Advertising 52

Exchange Wire

OCTOBER 14, 2022

Integral Ad Science, a global leader in digital media quality, today (October 14th, 2022) announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s viewability and [.].

Viewability 52

Viewability Advertising Media 52

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). However, a full video view is counted after the video plays for three consecutive seconds at 100% viewability.

Advertising 112

Advertising Video Ads Viewability CPM 112

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. A video ad is considered viewable when at least 50% of it is visible on the screen for at least two seconds.

Advertising 98

Advertising Viewability Demand Side Platform Video Ads 98

Ad Monsters

JANUARY 6, 2023

A recent Boardroom headline mentioned how Las Vegas Casinos generated over $13 billion in revenue in 2022, setting a new annual record. While ad spend will slow down in 2023, CTV buyers’ investments will see double digital growth compared to 2022. CTV growth is on the same projection as CTV spending will reach $34.49

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

MNTN

MARCH 24, 2023

Users were unperturbed when subscription prices were raised by 38% in December 2022—the vast majority of subscribers (94%) kept the service despite the price increase of $3 per month. Viewability Measurement: DV provides comprehensive viewability authentication, offering clarity into whether an ad has the opportunity to be seen.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

Martech Series

JUNE 16, 2022

Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. Audibility criteria were insufficient to compare to viewability, which proves difficult for advertisers to compare performance across formats.

Media 98

Media Viewability Education Impressions 98

Martech

SEPTEMBER 20, 2023

In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow. In a recent blog post , Golec admitted “consumer marketers have been using tracking pixels and cookies for years to monitor publisher brand safety, understand human vs. non-human traffic, and assess ad viewability.”

Cookies 116

Cookies Viewability Audience Marketing 116

Digiday

SEPTEMBER 22, 2022

If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. And it’s crazy because some of the highest-value opportunities are probably the ones that reside in Safari. Yet we see half the yield.”. “If

Media 68

Media Cookies Conversion Rate Affiliates 68

Martech Series

JUNE 6, 2022

As ad spending continues to grow, total media ad spend is expected to approach $350 billion in 2022, making media quality assurance ever-present as buyers and sellers seek to minimize known and emerging threats. brand risk), and low viewability for more than half of respondents, according to the report.

Advertising 111

Advertising Viewability Media ROI 111

illumin

NOVEMBER 29, 2023

One 2022 study from Oracle found that 90% of audience members are more likely to remember an ad if it was funny. Attention advertising refers to a shift away from traditional performance markers like reach and impressions, and towards markers like viewability. This makes this ad a great example of attention advertising.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Well, CTV offers some hard-to-ignore marketing opportunities: In 2022, nearly 84% of all US households will use a connected TV. Why the explosion?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Exchange Wire

MARCH 20, 2023

Integral Ad Science, a global leader in digital media quality, today (March 20th, 2023) launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered [.]

Viewability 52

Viewability Media Advertising 52

MNTN

JUNE 24, 2022

will reach pre-pandemic levels in 2022. Ad Industry To Create New Streaming Viewability and Connected TV Standards – WPP’s media investment group GroupM has partnered with media companies across the advertising industry to create new standards in streaming viewability and Connected TV measurement.

Marketing 97

Marketing Viewability eCommerce Media 97

Digiday

JANUARY 25, 2023

Talk about the feature began in June 2022 — months before Twitter’s sale to Elon Musk — and expands on the companies’ contracts over the past few years to offer tools addressing viewability and ad fraud. Twitter’s most recently disclosed earnings prior to going private showed second-quarter 2022 ad revenue of $1.08

Advertising 93

Advertising Viewability Media Marketing 93

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. Viewability Tracking. This article is a must-read to ensure that your brand takes full advantage of it. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying.

Data Management Platform 98

Data Management Platform Advertising Ad Exchange Demand Side Platform 98

Ad Monsters

MAY 6, 2023

This issue was the top concern for advertisers in 2022 at 38.5% In 2022, 63.8% The survey says, “Combining first-party data with third-party metrics related to context, brand suitability, viewability, and attention can help publishers better position their offerings in the marketplace.” and increased to 45.1%

Cookies 105

Cookies Advertising Viewability Ad Tech 105

Ad Monsters

JUNE 16, 2022

So, you missed AdMonsters Ops 2022 in New York? Amanda Martin (@amandaemartin) June 7, 2022. Jordan Cauley (@jdcauley) June 7, 2022. Gavin Dunaway (he/him) (@MediaTrustGavin) June 7, 2022. Bill Amstutz (@BAMstutz) June 7, 2022. Sovrn (@sovrnholdings) June 7, 2022. cbradenfoster @8451group #opsny.

Viewability 52

Viewability Cookies Retail eCommerce 52

Martech

APRIL 18, 2024

Ads that load outside the viewable area of a browser or reload frequently are examples of the digital ads GMP+ helps advertisers avoid because they waste money and increase the advertiser’s carbon footprint. In 2022 they expanded the initiative by tying ESG goals to the performance score for all employees, including those in marketing.

Marketing 115

Marketing Viewability Finance Media 115