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Digital video ad spend sees 16% increase this year

Martech

million in 2022. This makes it hard for buyers to understand placement, viewability and guarantees. This is a reflection of viewers’ shift toward digital. For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6

Video Ads 117
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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

These include viewability measurement to determine that ads were able to be seen by a real person, fraud verification to mitigate invalid traffic, tools for ensuring ads run in the geographic location they’re intended to, and near real-time insights on attention and engagement.

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Zillow Sued by Compass Over Policy to Ban Private Listings

Adweek

They could make the home visible only to Compass agents and clients as a “private” listing, or they could make it viewable only via Compass’ website. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.

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Winning the Battle for Audience Attention

Basis

And others argue that attention spans havent changed at all, pointing to examples like gamers who play for hours in a single sitting (one 2022 survey found that PC gamers most commonly averaged 1-2 hours per session).

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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

DV Attention for Publishers offers ‘Granular Campaign and Inventory Metrics’ for open web and in-app inventory, and ‘Performance-Driven Optimisation’ designed to boost campaign performance beyond traditional metrics such as viewability and click-through rates. Read more on VideoWeek.

Ad Tech 52
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The WIR: Apple Eyes Up F1 Rights, Publishers File EU Case Against Google’s AI Overviews, and MFE Considers Higher Bid for ProSieben

VideoWeek

Meta is required to implement interim measures, including updating its governance of access to viewability and brand safety partnerships. Threads Grows Usership as X Declines Meta’s Threads is closing in on X in terms of daily users, according to data from Similarweb. In June 2025, the two-year-old social media app had 115.1

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Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

Exchange Wire

Leading in-game advertising specialist Adverty AB , today (July 5th, 2022) announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [.].