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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

These include viewability measurement to determine that ads were able to be seen by a real person, fraud verification to mitigate invalid traffic, tools for ensuring ads run in the geographic location they’re intended to, and near real-time insights on attention and engagement.

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Zillow Sued by Compass Over Policy to Ban Private Listings

Adweek

They could make the home visible only to Compass agents and clients as a “private” listing, or they could make it viewable only via Compass’ website. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.

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Digital video ad spend sees 16% increase this year

Martech

million in 2022. This makes it hard for buyers to understand placement, viewability and guarantees. This is a reflection of viewers’ shift toward digital. For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6

Video Ads 115
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Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

Exchange Wire

Leading in-game advertising specialist Adverty AB , today (July 5th, 2022) announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [.].

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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How to Advertise in a Recession in Five Simple Steps

Martech Series

With recessions still a risk across the western world and growth in US ad spend likely to decrease from 8% in 2022 to 3.7% And even when an ad is viewable, there’s still a chance it won’t engage the user – depending on a whole host of factors such as time of day, position on screen, creative format, or contextual relevance.