Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values.

Marketing 68

Marketing Entertainment Audience Agency 68

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ).

Viewability 76

Viewability Conversion Rate Impressions Conversion 76

VideoWeek

OCTOBER 20, 2023

In this week’s Week in Review: ProSieben announced a strategic overhaul, The Telegraph’s sales process kicks off, and M6 uses AI to explain its ad offering. Top Stories ProSieben Announces €1 Billion Content Investment to Offset Linear Declines ProSiebenSat.1 Cé6lia (pronounced Cécilia) is built on OpenAI’s ChatGPT 3.5,

Ad Tech 52

Ad Tech Media Agency Retail 52

Ad Beat

SEPTEMBER 25, 2019

Currently, 2 million real estate professionals are listed on Zillow, and 186 homes are viewed on mobile every second. million) and currently operates out of 10 office locations across 2 countries (Canada + United States). In September’11, Zillow had over 24 million unique visitors , representing a year-on-year growth of 103 percent.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. The key platforms (i.e. AdTech Terminology.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 52

Impressions Ad Targeting Audience Agency 52

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) The United States has the largest internet advertising market in the world. Finances Online ) Ads can increase brand awareness by 80%. WebFX ) 52% of PPC ad clicks come from users on mobile phones.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MAY 24, 2023

From the surge in CTRs for video in-app ads to the prominence of mobile web ads in social media and gaming apps, these stats can give you a better idea of the mobile advertising environment. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. mobile audience.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

illumin

JANUARY 22, 2024

Several years later, it introduced ‘Sponsored Stories’, a desktop ad program that placed paid ads directly on users’ news feeds as well as expansion to mobile ads. With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. What is Meta advertising? How does it work?

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JULY 29, 2021

And Spotify advertising is not just for more prominent brands. When Jeff Rossi was global head of industry, CPG, at Spotify, he stated: “For every thousand impressions we ran, we created 24 dollars of revenue. Whether small or large, any business can get started with Spotify ads for as little as $250. Let's start!

Video Ads 59

Video Ads Impressions Audience Advertising 59

Single Grain

DECEMBER 6, 2019

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. And why wouldn’t they be? Digital Darwinism does not discriminate.

Marketing 145

Marketing SEO Conversion Audience 145