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How to get your email marketing ready for iOS 18

Martech

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. Its Mail Privacy Protection pre-downloaded email images, including tracking pixels, thereby obscuring open rate data. When Gmail introduced tabs, it initially cut click-through rates.

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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

MRC Approves Nielsen Live Streaming Data Integration The Media Rating Council (MRC) has approved the integration of first-party live streaming data into Nielsen’s accredited National Television service, the audience measurement firm announced last week. Nielsen’s MRC accreditation was reinstated last year after being suspended in 2021.

Ad Tech 52
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How to Mitigate the Tariff Impacts on Your Digital Marketing Spend

Single Grain

As Jason Landro, co-CEO of digital marketing agency Nectar, advises: “Focus on improving your conversion rates. Attempt to increase click-through rates.” ” These optimization efforts can help maintain performance even with reduced top-of-funnel investment.

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11 Email Marketing Trends You Can’t Ignore in 2021

Single Grain

So, what kind of twists and turns can we anticipate in the world of email in 2021 and the years to come? Let’s explore the email marketing trends that we can look forward to in 2021 and the years to come. 11 Email Marketing Trends You Can't Ignore in 2021. According to a 2021 report by DMA : . 1) Agile Email Marketing.

Marketing 137
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The Fresh Market Celebrates 365 Days of Video-Driven Digital Transformation with Firework

Martech Series

Since first implementing Firework’s video-driven customer experience platform, The Fresh Market has seen rapid, double-digit growth across a variety of key performance indicators, including: +97% conversion rate for Firework videos on TheFreshMarket.com vs. site-wide average since launch. +47%

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Maximize Your In-App Ad Monetization in 2021

InMobi

And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021. Here are a few variables to consider as we dive into the second half of the year: 1) Demand Diversity – We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q3-Q4 2021.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion USD.