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Looking at augmented reality (AR) in advertising

illumin

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. Studies show that AR experiences lead to 70% more memory encoding compared to traditional static ads.

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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

According to Sensor Towers 2025 State of Mobile report, global in-app purchase (IAP) revenue across iOS and Google Play reached $150 billion in 2024 – a 13% year-over-year increase and the highest growth rate since 2021. Ad quality is also a key part of the user experience. Of course, this education needs to go both ways.

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Week in Charts: Apple Hit by Trade Tariffs, Roku Advertisers Shift to Short-Term Deals, and ITV Stock Rises on Takeover Rumours

VideoWeek

Quote of the Week Number of the Week Charts of the Week VOD Services TakeOne-Quarter of UK TV Ad Spend UK ad spend figures from the Advertising Association and WARC have expanded to include VOD services outside of broadcaster-owned apps, including Netflix, Disney+ and Prime Video, as well as free ad-supported streaming TV (FAST) channels.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

Ocado Ads Launches Self-Serve Retail Media Platform with LiveRamp Ocado Ads, the UK grocery companys retail media network, has launched Audience+, an offsite self-serve media platform, in partnership with identity resolution specialist LiveRamp.

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The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

VideoWeek

Together, we are setting a new standard for how brands engage with their audiences, driving both creativity and measurable business outcomes.” Roku Users Frustrated by Pre-Homescreen Video Ads Roku, a smart TV and streaming business, has started showing ads before the Roku homescreen loads, The Verge reported on Monday.

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The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD Launches a Short-Form Video Offering, and Brands Seek Remuneration Shake Up

VideoWeek

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.” Rooney joined OpenX as Legal Director in 2021.

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The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

VideoWeek

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Publicis meanwhile was the runner-up back in 2021. reported last week.

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