Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 120

Retail Advertising ROI MarTech 120

Digital Remedy

FEBRUARY 19, 2025

Before 2020, there were three common methods for creating control groups in digital advertising: 1. A Better Approach: Ghost Bidding In 2020, ghost bidding r evolutionized control group creation. In Part 3 , well explore how to put incrementality analysis to work in real time, driving smarter optimizations and improved ROI.

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Digital Remedy

JUNE 17, 2025

When COVID-19 upended the world in early 2020, the ripple effects were swift and far-reaching across every industry, and advertising was no exception. For advertisers looking to make smart, ROI-focused moves in uncertain times, performance CTV is one of the most strategic opportunities on the table.

Communications 80

Communications Media Cookies ROI 80

Single Grain

APRIL 19, 2025

These tariffs are actively reshaping demand, targeting capabilities, spending patterns, and ROI calculations across the digital advertising ecosystem. During the 2018-2020 U.S.-China For personalized advertising that maximizes ROI during these challenging economic periods, tools like Karrot.ai

Click Through Rate 52

Click Through Rate ROI CPC Conversion Rate 52

VideoWeek

MAY 27, 2025

Since the start of 2020, ad spend growth has varied dramatically from one quarter to the next. “As a result, we expect to see more cautious investment strategies emerge, with brands prioritising accountability, ROI, and channel effectiveness over broad experimentation. The End of the Rollercoaster? percent, but sat at just 4.8

Retail 52

Retail Banner Media ROI 52

Ad Monsters

JUNE 2, 2025

In 2020, Twito and her team began building what would become MarkeTeam.ai, which she described as not just another AI content tool, but a platform to replicate how experienced marketers think. The goal: Give brands a scalable team that works alongside humans and delivers clear ROI, not just shiny content.

Ad Ops 59

Ad Ops Marketing SEO CPA 59

Marketing Dive

JULY 8, 2025

Ben’s Original was formerly known as Uncle Ben’s before rebranding in 2020 in the wake of national discussions around race. In addition to the ads, Ben’s Original partnered with agency JKR to update its brand identity to be more consistent and distinctive.

Food 53

Food Ad Tech Agency CPM 53

Marketing Dive

JULY 8, 2025

Open-source optimization Alaska Airlines has worked with Adswerve since 2020, developing different machine learning models around advertising and audience data like predicted lifetime value. Adswerve became a certified Meridian partner in January and utilized a rapid, three-month implementation for its work with the airline.

Agency 50

Agency Ad Tech Cookies Machine Learning 50

Single Grain

JANUARY 24, 2025

The Shift from Long-Form to Short-Form Video Recent trends indicate a shift in Googles indexing preferences: In 2020, 96.4% Conversions : Long-form content drives a 35% higher ROI. Enhanced ROI : Leveraging data from one channel to optimize others. of page-one videos were long-form. By 2025, this has dropped to 69.8%, with 30.2%

Conversion 52

Conversion ROI Marketing Media 52

Martech

JULY 17, 2025

B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity. Capitalization rationale : Despite high ROI, the steep decay curve means this remains a short-lived operating expense. A 90-second montage with no product pitch. 25% spike in engagement.

Finance 56

Finance ROI Marketing Education 56

Martech

JUNE 5, 2025

Why Goliaths lose and Davids win In early 2020, Skype was still a giant. Then 2020 hit, the world shut down, and suddenly everyone needed a simple, reliable way to work from home. And that quiet shift from recruitment to protection slowly erodes ROI, market perception and pipeline energy. billion by Microsoft and was a verb.

Marketing 60

Marketing A/B Testing ROI MarTech 60

Martech

MAY 27, 2025

How 2020 broke the webinar Before the fateful year 2020, webinars weren’t as popular a content type as they are today. In 2020, virtual events exploded as businesses pivoted from in-person gatherings. In 2024, 25% of organizations ran 50+ webinars per year. What’s gone wrong? The COVID pandemic changed that.

SEO 110

SEO Education Audience ROI 110

Marketing Dive

JUNE 25, 2025

In 2020, the brand partnered with 5 Gum, a Mars brand, to launch an initial gum offering. Additionally, Razer will help create activations around the gum which feel authentic to the community. Gaming influencers and livestreamers are one aspect of the strategy.

Cookies 53

Cookies Retail Agency Ad Tech 53

MNTN

FEBRUARY 13, 2025

Comcast had nearly 20 million TV subscribers in Q4 of 2020, but by Q3 of 2024, that figure dropped to 12.8 Transparent, Real-Time Reporting See exactly where your streaming ads run, how they perform, and which networks generate the best ROI for your campaigns. However, it has been losing TV and video customers at a rapid pace.

Communications 52

Communications Conversion Entertainment Audience 52

Single Grain

APRIL 16, 2025

With 97% of marketers reporting that ABM delivers a higher ROI than other marketing strategies, the investment in AI-driven approaches is well justified. By embracing predictive intelligence, hyper-personalization, autonomous optimization, and integrated platforms, marketers can achieve unprecedented levels of performance and efficiency.

Advertising 52

Advertising Conversion Conversion Rate Machine Learning 52

Single Grain

DECEMBER 16, 2019

With such lucrative opportunities, it’s little surprise that so many people are tempted by the prospect of leaving their day jobs to become influencers : Let’s take a look at nine vital influencer marketing trends to expect in 2020, so you can be ready to ride the wave of growth! Book My Free Marketing Consultation. Click To Tweet.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. In fact, building a presence and seeing the ROI will likely take years. Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2020. NOW UPDATED! 8 Ways that Social Media Impacts Your Business.

Media 141

Media Audience Brand Awareness Pop-Up 141

Single Grain

DECEMBER 18, 2019

In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. 5 Most Important Trends for Facebook Ads in 2020. Expect this trend to continue in 2020, and to possibly be made worse by competition for eyeballs from political campaigns. Book My Free Marketing Consultation.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

JANUARY 6, 2020

It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). 8 SaaS Marketing Trends You Can't Ignore in 2020. The top SaaS marketing trends you should keep an eye on in 2020 are: Feature marketing will rise in popularity. alone in 2020 (up from $3.89

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

FEBRUARY 28, 2020

With these insights in hand, you can assess the customer satisfaction level, demand for the feature, and the expected ROI. There are several great ways to get the word out about your product’s new features that can help maximize ROI. The Complete Guide for 2020 appeared first on Single Grain. Get A Free Consultation.

Marketing 114

Marketing ROI Pop-Up Click Through Rate 114

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. 20) Remember: Video Marketing Is a Must in 2020. The Ultimate Guide to YouTube Advertising in 2020. The post 20 Pre-Production Tips to Create Successful Video Content in 2020 appeared first on Single Grain. And not just on social media, either.

Audience 130

Audience Marketing SEO ROI 130

Single Grain

DECEMBER 20, 2019

That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year. 6 Google Ads Trends You Can’t Ignore in 2020. Target ROAS : Get the best return on investment (ROI) on your spend. Book My Free Marketing Consultation.

Machine Learning 105

Machine Learning Conversion Rate SEO Audience 105

AdPulp

NOVEMBER 5, 2020

The post Political Ad Spending in 2020: A Case Study In P**s Poor ROI appeared first on Adpulp. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas—all states the GOP won. CNBC […].

ROI 57

ROI Media Advertising 57

Single Grain

DECEMBER 24, 2019

Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. If you're a seller and want to compete for customers in 2020 and make sure your products are seen, you need to take advantage of these new opportunities.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

MAY 19, 2020

This post will help you diversify your content strategy , reorient you to be more long-term focused, and understand how to take calculated risks to maximize your ROI and smash your business goals. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. So what can content marketers learn from investors?

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED! How to Develop a Content Marketing Strategy.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

MARCH 16, 2020

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. 42 Digital Marketing Trends You Can’t Ignore in 2020. *

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. To help you make these decisions, let’s take a look at how you should determine your digital marketing budget and what exactly you should be budgeting for in 2020.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. Prepare Your 2020 SEO Reports in 8 Steps. Dive Deeper: 9 SEO Trends You Can’t Ignore in 2020.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Martech

JANUARY 28, 2022

Brands seem confident in the effectiveness of podcast advertising, with 79% of advertisers from 2020 continuing to buy in 2021. Read next: How to get the best ROI from podcast advertising. Most podcast advertising is located midroll with durations of 30 and 60 seconds being most common. Why we care.

Advertising 130

Advertising ROI Audience MarTech 130

Single Grain

OCTOBER 30, 2020

This post was updated October 2020. They are too expensive, and we just don’t see the ROI.”. 84 Influencer Marketing Statistics for 2020 [Infographic]. * The results were pretty conclusive: Infographics were far and away the best ROI that Kissmetrics ever produced through any form of online marketing.

ROI 145

ROI Pop-Up SEO Marketing 145

Martech Series

DECEMBER 27, 2022

Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events. However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers.

Marketing 104

Marketing ROI Healthcare Education 104

Martech Series

JULY 29, 2022

Brands and agencies now can leverage Dynata’s advertising solutions to measure advertising effectiveness, optimize media spend and improve marketing ROI on YouTube by analyzing the performance of their YouTube ads compared to TV, print or any other digital, social or offline media channels under measurement.

Brand Lift 98

Brand Lift Media ROI MarTech 98

Martech

OCTOBER 4, 2022

That’s a 16% drop from 2020, when 58% said they were maximizing their stacks’ capabilities. Despite turbulent budgets in previous years and current economic headwinds, tech investments are a priority for CMOs and proving their ROI is more crucial than ever,” Benjamin Bloom , VP Analyst in the Gartner Marketing practice, said in a statement.

Marketing 126

Marketing MarTech ROI Advertising 126

Martech Series

AUGUST 1, 2022

VivaCut developed the “Creator Program” in 2020, inviting the global creators to join. ANGRYCAT from Indonesia has an earlier relationship with VivaCut; she has been providing users with creative short video templates as the creator of VivaCut since 2020. But its popularity is not just because of its rich features.

ROI 105

ROI MarTech Marketing 105

Martech

AUGUST 13, 2021

Across the industry, overall CTV impressions are up 3X over Q2 2020. After closing 2020 at 35% share of ads, CTV actually rose to 40% in Q1. Ultimately, advertising is an ROI game and it’s not surprising that we continue to see a consistent reliance on the 30-second, tried and true ad length.”. CTV impressions and share.

Impressions 133

Impressions Video Ads ROI Conversion 133