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Augmented reality marketing expands with new Pinterest Try On for furniture

Martech

A month before that (December 2020), Google launched a similar feature in the mobile search results. Amazon also has a “View in your room” feature available on its mobile app for certain products as well. How it works.

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3 Things Consumer Packaged Goods Advertisers Should Know

Basis

Here are just a few of the (many) factors at play: CPG brands experienced intense growth during the pandemic, growing more in 2020 than in the previous four years combined. During the COVID-19 pandemic, e-commerce soared, increasing by 43% in 2020. Before we explore the latest trends, let’s set the stage for CPG advertising today.

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The Google anti-trust trial: A deep dive into the details

Martech

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search.

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52 In-App Advertising Statistics You Should Know

InMobi

It’s expected to reach three hours and 49 minutes by 2020. Time spent on mobile websites? By 2020, that will likely drop to 12 minutes daily. 12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. In the U.S.,

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The WIR: Amazon Rolls Out TikTok-Style Feed, UK Delays its Junk Food Ad Ban, and Reach Expands into America

VideoWeek

The law is designed to help fight obesity as part of a wider anti-obesity strategy introduced by the government in 2020. Microsoft has recently considered building a “super app”, incorporating shopping, messaging, news and search services, The Information reported on Tuesday. Microsoft has given no comment on the plans.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

UPDATED: This post was expanded and updated for 2020! Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices.