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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights.

ROI
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New horizons for data-driven direct mail marketing

Martech

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). PebblePost launched the first version of its Lookalikes product in 2020.

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Customer Journey Models That Generated 341% More Conversions

Single Grain

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

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How New Tariffs Might Affect Your Digital Ad Budget

Single Grain

During the 2018-2020 U.S.-China ” This approach requires a renewed focus on advertising efficiency through conversion optimization rather than simply reducing investment. “You focus on improving your conversion rates. Advisory firm Madison and Wall recently cut its forecast for U.S.

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The Future of LinkedIn Advertising: AI-Driven ABM Innovations

Single Grain

Case Study: Early Adopter Leverages AI-Driven LinkedIn ABM A B2B software company implemented an early version of AI-driven LinkedIn ABM targeting 1,000 enterprise accounts.

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15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. What is conversion rate optimization? What is conversion rate optimization? Get A Free Consultation.

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7 Advanced SEO Hacks for Your To-Do List in 2020

Single Grain

7 Advanced SEO Hacks for Your To-Do List in 2020. In this post, I’m going to give you an advanced SEO to-do list for 2020, which is going to go over in-depth tactics that you aren’t seeing anywhere else. Dive Deeper: 10 Effective SEO Techniques to Drive Organic Traffic in 2020. Get A Free Consultation. Translation.

SEO