Martech

NOVEMBER 5, 2021

Predictive Audiences. Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. Are you wondering if you have access to Predictive Audiences? Why does it matter?

Machine Learning

Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. A CDP may also facilitate digital advertising through an audience API that sends customer lists from the CDP to systems (i.e., Orchestration.

Marketing

InMobi

MARCH 2, 2020

In 2020, there are lots of marketing challenges facing everyone from the biggest marketing teams all the way down to small businesses. Here’s how these issues will impact your marketing campaigns, and how you need to overcome potential challenges with your marketing strategy in 2020. NBC, who once again owns the U.S.

Marketing

Martech

NOVEMBER 8, 2021

“I think we all know that 2020 was most certainly an intense year for all of us in many regards,” said Roberts. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. Building audiences and organizing customer data has never been easier. Learn more here.

Entertainment

Martech

OCTOBER 29, 2021

In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K. Chris Wood, Editor.

Account-Based Advertising

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5.

Cookies

InMobi

FEBRUARY 5, 2020

Last year, InMobi Exchange grew on the back of our strong efforts around transparency, our unparalleled audiences and brand demand. What about 2020? New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all.

Header Bidding

Martech Series

JULY 1, 2022

The term, zero-party data, was coined by Forrester in 2020. With the guidelines from GDPR, CCPA, CASL, and Google phasing out the third-party cookies support by 2023, companies will have a hard time collecting customers’ data. So, you want to target your audience and offer them the utmost personalized experience. Registration.

GDPR

Single Grain

JULY 21, 2021

One way they do so is through the use of Audience Signals the advertisers provide — either remarketing lists or custom audiences — allowing Google to show more ads to an audience that's more likely to convert. Although Consent Mode’s main goal is to keep websites GDPR-compliant, it generated a new problem for marketers.

Conversion

Martech

SEPTEMBER 28, 2021

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.

Cookies

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. billion in 2020 to USD 10.3

Marketing

Basis

NOVEMBER 8, 2023

86% of people in the US say data privacy is a growing concern for them, and with consumers demanding more control over their online footprint, legislators have stepped in, enacting privacy regulations such as GDPR, CCPA, and CPRA. The demise of third-party cookies stems from concerns over consumer privacy and data protection.

Cookies

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. In January 2020, Google Chrome announced that it too would be shutting off support for third-party cookies in the next few years.

Cookies

VideoWeek

SEPTEMBER 9, 2022

IAB Europe vs GDPR to be Heard at Europe’s Highest Court. A European court has dismissed IAB Europe’s appeal against the landmark EU ruling that its Transparency and Consent Framework (TCF) violates GDPR. Almost half reported a limited understanding of their audience, resulting in misaligned priorities. Sky News saw 10.4

GDPR

Martech

SEPTEMBER 27, 2021

Through two strategic acquisitions — Teemo in November 2020 and UberMedia in April this year, it acquired extensive location intelligence capabilities, resulting in the people-and-places intelligence proffer. “We position ourselves in the data intelligence space,” said CMO Karen Steele. A use case: World Pride.

GDPR

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding

InMobi

DECEMBER 17, 2019

CCPA becomes effective from January 2020 and at a high level imposes transparency with regard to the collection, processing and use of consumer’s personal information and provides consumers with certain rights regarding such usage. and any inferences drawn from the same used to create audience profile.

Ad Tech

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. Basic communication. Content creation.

Marketing

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. Basic communication. Content creation.

Marketing

MNTN

SEPTEMBER 4, 2023

Now, marketing teams are adjusting to ensure they can still reach their audience while remaining compliant with all relevant regulations. The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens.

GDPR

VideoWeek

OCTOBER 24, 2022

In this sponsored Q&A, Miller discusses Publica’s plans for expansion in EMEA, as well as her wider thoughts on the CTV market, and the growth of audience extension in CTV. . In Europe, CTV penetration is high in almost all markets, but these markets are highly fragmented and regulated by GDPR. CTV ad spend grew to $15.2

Audience

InMobi

OCTOBER 1, 2021

Between the expected deprecation of third-party cookies in Chrome by 2020 to Apple’s AppTrackingTransparency framework and legal guidelines like GDPR and CCPA, it’s becoming more difficult for advertisers to identify their best audiences online. ” Who will benefit from the new partnership? .

GDPR

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. January 14, 2020 : Google announced to kill off third-party cookies by 2022.

Cookies

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR. Why Is Zero-Party Data Important?

GDPR

Digiday

DECEMBER 20, 2022

Of course, the principles of informed consent and the necessity for ad tech providers to enable a genuine value exchange between audiences and media owners are without doubt. And it was in 2020 that Facebook found itself at the center of an advertiser boycott for its irresponsible approach to moderating hate speech.

Ad Tech

VideoWeek

OCTOBER 11, 2024

Vidds, founded in 2020, is a video creation tool which has a number of AI generation tools built in. Our projections indicate that the number of households reachable via HbbTV will grow at a compound annual growth rate of 17 percent from 2020 to 2026,” said Ophélie Boucaud, Principal Analyst at Dataxis. “By Read more on VideoWeek.

Video Ads

Automatad Inc.

MARCH 17, 2022

Advertisers put a hold on their campaigns and reduced their ad spends during 2020. Publishers with a higher volume of audiences and multiple offerings to advertisers (newsletters, CTV, video, audio, etc.) In the wake of this, the industry finds itself back to the root of the problem of large-scale audience tracking.

Advertising

Clearcode

OCTOBER 21, 2024

In 2018, the General Data Protection Regulation (GDPR) regulation went into effect to enhance user privacy by setting new rules for processing personal data. Apart from the GDPR in the European Union, there are a few other privacy regulations around the world that terminate how personal information can be stored and processed.

Cookies

Single Grain

NOVEMBER 3, 2020

Dive Deeper : * How to Create a High-Performance Content Marketing Strategy in 2020. * There are numerous pain points involved in sending emails, including issues of deliverability, technical woes of verifying your domain, and GDPR compliance. I) Your software is geared towards one main audience.

Marketing

Automatad Inc.

JANUARY 31, 2022

The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. . Image Source: ICCL. Reference Image Source: MediaPost.

Cookies

Digiday

JANUARY 4, 2023

Meanwhile, other publishers are following audiences to the platforms they’re naturally drawn to versus trying to corral them back to their O&O properties. If you have the DNA to understand how to build and grow an audience on Twitch, and you lean into personalities, I think it can be really successful. What we’ve heard.

Media

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Marketing

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Yahoo’s ID-less Audience Solution. Yahoo has announced the launch of its ID-less audience solution, known as Next-Gen Solutions for the web.

Retail

InMobi

FEBRUARY 2, 2021

Advertisers and agencies choose a DSP based on multiple reasons that include ease of operability, inventory scale and audience reach, data and targeting options, and controls for fraud, brand safety and transparency, among other reasons. Sometimes, depending on who is involved, an agency trading desk (ATD) may be involved in the transaction.

Ad Exchange

MediaFuse

JUNE 6, 2019

War Room shares that “with a captive audience and better targeting, the right consumers in-application advertising has impressive results”. According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising. GDPR and ePrivacy. Programmatic TV.

Marketing

Automatad Inc.

DECEMBER 23, 2022

CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. CPRA, also known as Proposition 24, was passed on November 3, 2020. Businesses must make the data from January 2022 available to the related consumers. Find out more about CCPA here.

GDPR

VideoWeek

AUGUST 26, 2022

DoubleVerify said the scheme is a variant of LeoTerra, an existing server-side ad insertion (SSAI)-based fraud scheme first identified in 2020. TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV.

Brand Lift