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Three ways to organize your martech stack

Martech

In this example, SEO tools would typically be categorized under the “Awareness” phase, whereas e-commerce platforms would easily fit under the “Purchase” phase. According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018.

MarTech 118
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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

SEO 137
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Ecommerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales

Single Grain

Not paying enough attention to your product pages and their alignment with your SEO strategy is a huge missed opportunity. Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! Get My Free E-commerce SEO Marketing Plan .

SEO 115
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Top 18 Shopify SEO Plugins for Your E-commerce Site

Single Grain

But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs. Here are the top 18 Shopify SEO plugins that will help increase your e-tail store's organic rankings and drive more traffic to your site. 1) Plug in SEO.

SEO 110
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SEO & CRO: How Rankings and Conversions Complement Each Other

Single Grain

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy.

SEO 108
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Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Although there are some tweaks you can make to improve this situation from within the WordPress Dashboard (such as updating your permalinks and ensuring that search engine visibility is turned on), you’re going to want to install some SEO plugins to help with these issues as well. 12 Reasons Your SEO Strategy Is Failing.

SEO 101
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How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

When was the last time you or your SEO team spent two seconds on the latest security trends for websites? Companies might be spending billions of dollars on SEO right now, but a significant percentage of enterprises with websites don't even think about website security. Dive Deeper: 7 SEO Hacks to Boost Your Ranking in 2019.

SEO 104