Ad Beat

NOVEMBER 20, 2019

The market is rife with advanced video tools and formats that continue to reinforce video as an increasingly powerful, engaging medium to communicate with your target demographic. In short, video advertising is definitively a train that your brand cannot afford to miss. videos to be included in the search results.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

MARCH 25, 2022

The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 More than any other advertising medium, video ad experiences help people connect with what they see on screen. billion to over $41 billion in predicted spending for 2022.

Retail 52

Retail Media Video Ads Education 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. Of course, in the realm of mobile advertising, IVT designed to look like human activity is a major problem.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

Ad Beat

SEPTEMBER 4, 2019

The company also acquired VHX, Livestream, and Magisto in recent years to take their subscription-driven, high-definition, video creation platform to the next level. Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. 6: Fraud is low in OTT.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Lemonads

AUGUST 12, 2021

Facebook ads are one of the most effective marketing tactics. In this article we will explain what Facebook ads are, what can you advertise on Facebook and we will focus on what the Facebook ad library is, and how to leverage the tool for your future campaigns. What are Facebook ads? What is Facebook Ad Library?

Impressions 52

Impressions Affiliates Conversion Brand Awareness 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. 1) Increased Spending In 2022, display ad spending reached 63.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. 10% said video blogs.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Why do costs keep going up?

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. To harness this potential, marketers must focus on three key areas: mobile device dominance, mobile commerce, and mobile advertising formats.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

AUGUST 13, 2019

Who Should Advertise on Amazon? is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Authors and booksellers also benefit greatly from Amazon advertising because of framing. Types of Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Lemonads

JUNE 12, 2020

Let’s see what you “Must know” and “How To” launch a profitable e-Commerce campaign on Facebook Ads: 1. How to Advertise on Facebook; 2. Facebook Ads to master your e-Commerce campaign; 3. E-Commerce campaign on Facebook Ads: strategies that convert; 4. Launch a profitable e-Commerce campaign on Facebook Ads 1.

Audience 52

Audience Brand Awareness CPC Conversion 52

Single Grain

AUGUST 27, 2020

Second, many marketing programs and platforms (and particularly those that serve ads nationally) have outright banned cannabis-related advertisements. But with regulatory concerns and a lack of cooperation from many advertising platforms, cannabis companies are fighting an uphill battle when it comes to attracting new customers.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Another issue that SkeletonHD was struggling with was ad placement and management.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

MAY 12, 2020

watch video content. By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019). 93% of companies claim they got a new customer because of their video content on social media. 63% of businesses say that video gets the beset return on investment (ROI) on social media.

Audience 145

Audience ROI Marketing Brand Awareness 145

Ad Beat

JULY 26, 2019

As of 2019, PayPal is operational in more than 200 countries and have 277 million active, registered users. On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. . .” In the last six months, PayPal has spent $20.4M According to Yahoo!

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing?

Marketing 136

Marketing ROI Audience Video Ads 136

Karola Karlson

JULY 19, 2021

Looking at the best Facebook ad examples is one of the fastest ways to learn about Facebook advertising. In addition to learning what your competition’s doing, you’ll also get an overview of the latest design innovations and best copywriting hacks used by top brands. That’s a real treasure chest waiting to be uncovered.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

Single Grain

JULY 7, 2020

And it promises to change the way we view social media altogether, especially the way products are “advertised” on the platform. TikTok’s paid advertising is not exactly popular. In fact, during the couple of months I’ve been using the app, I haven't stumbled across any ads. TikTok Marketing: Types of Ads. What Is TikTok?:

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

APRIL 28, 2020

Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts. As a successful digital marketing company, Single Grain knows how important it is to set the SEO and brand-building foundation with amazing content marketing. Book My Free Marketing Consultation. 2) Single Grain. The Lesson.

Marketing 141

Marketing Audience Media ROI 141