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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

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The WIR: RTL Acquires Sky Deutschland, BBC Launches a US Paywall, and DoubleVerify Uncovers a $2.5 Million CTV and Mobile Fraud Scheme

VideoWeek

Hearst Magazines Brings AURA to Amazon DSP International publisher Hearst Magazines has announced it is making AURA, its AI-powered ad targeting tool based on Hearst’s first-party data, available through the Amazon DSP. He succeeds Jenn Chen, who will remain part of JWP Connatix in an advisory capacity.

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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said.

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UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.).

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

2006: Popular ad-blocking software, Adblock Plus, launches. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features. This type of secure data collaboration can power many programmatic advertising processes, such as ad targeting and measurement. 2018: The EU’s GDPR goes into force on May 25, 2018.

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Beyond the Bus Stop: Decoding the Future of DOOH Ads

Ad Monsters

He founded Quan Media Group in 2019 and has since amassed over 100 clients, primarily through referrals. While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label.

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7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 Then select this post every time you’re setting up a new ad campaign. Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 6 Facebook Ad Hacks Crushing It in 2019.