Paleo AdTech

DECEMBER 10, 2023

A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Epperson later went to Simpli.fi

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Ad Server Rich Media Agency Ad Tech 52

Martech

FEBRUARY 7, 2024

The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 109

Cookies Ad Server Ad Exchange Ad Inventory 109

Ad Monsters

FEBRUARY 20, 2024

The wait-and-see approach has been popular ever since Google first announced Chrome would cease to support third-party cookies back in 2019. “When users interact with these elements, publishers employing the GAM360 Audience Manager can channel hyper-segmented audiences towards their ad server.

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Cookies First-Party Cookies Ad Server Audience 72

VideoWeek

OCTOBER 6, 2023

The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday.

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Ad Server Machine Learning A/B Testing Ad Tech 98

Paleo AdTech

MAY 9, 2023

A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Epperson later went to Simpli.fi

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

VideoWeek

AUGUST 3, 2022

Since NBCU’s sister company Sky announced back in 2019 that it would bring CFlight to the UK, ITV and Channel 4 both signed up to help develop the product, meaning their linear channels and apps are measurable through CFlight. But it certainly has been gaining traction.

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Ad Server Audience Agency Media 64

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. Additionally, in April 2019 the IAB released the Secure Interactive Media Interface Definition (SIMID) spec for public comment.

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Ad Server Fill rate Rich Media Viewability 52

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech 69

Ad Tech Demand Side Platform Ad Server Food 69

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features. Google Chrome’s Privacy Sandbox Google Chrome’s Privacy Sandbox, which was first revealed on August 22, 2019 , is a set of open standards aiming to improve user privacy and maintain an ad-supported web.

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Cookies First-Party Cookies Audience Retargeting 90

Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

JUNE 28, 2022

The ad or organization operating on their behalf uses a cost per click (CPC) and cost per acquisition (CPA) to define campaign Key Performance Indicators or KPIs. Your compensation is normally calculated by measuring the ad clicks from your site as the publisher. percent in the first half of 2019, totaling $29.6

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CPM Impressions CPC CPA 52

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. In 2006, Brian found himself inside David Moore’s innovative 24/7 Media as head of product marketing.

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Ad network Ad Tech Ad Server Agency 52

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. In 2006, Brian found himself inside David Moore’s innovative 24/7 Media as head of product marketing. Photo by Rich Polk/Getty Images for Xandr).

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Ad network Ad Tech Ad Server Agency 98

InMobi

OCTOBER 27, 2020

In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. How often do they win auctions in your ad server? Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020.

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Header Bidding Click Through Rate Impressions Ad Server 52

Lemonads

MAY 8, 2020

In realty, it has been nearly a year - august 2019 - since Google had already planned to make these changes. When online publishers embed affiliate links into their reviews or other website content, those links typically redirect to an affiliate networks ad servers and drop third-party cookies in the process.

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Affiliates Cookies First-Party Cookies Marketing 52

VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

Digiday

SEPTEMBER 23, 2022

You need to measure at the glass level — not necessarily at the device level or the ad server level — to get the accurate count of what’s actually being delivered to the viewer in the home on the screen. Direct quote. And I think that’s the biggest challenge for the industry moving forward.

Agency 47

Agency Media Click Through Rate Retail 47

VideoWeek

MARCH 10, 2023

“With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.” Ralston-Good joined MediaCom in 2019 before being promoted to Global Client President and then Chief Transformation Officer.

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GDPR Ad Tech Media Finance 52

InMobi

APRIL 12, 2019

7) How Do You Integrate With their Ad Servers? Do they offer server-to-server connections for more effective testing and tracking? Does the ad server sit on their side, or do they only offer client-side hosting? Or do they provide hybrid options?

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Header Bidding Advertising Ad Server Ad network 52

VideoWeek

OCTOBER 7, 2022

“It hasn’t gained the traction with users that we expected,” Google said of the cloud gaming service that apparently launched in November 2019. Netflix Ad Tier Could Attract Majority of Subscribers. Google will close its Stadia video game streaming service on 18th January 2023, the company said in a blog post.

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GDPR Cookies Agency Ad Tech 64

Clearcode

JULY 3, 2022

One year later, IBC365 reported that the impact of commercial TV ads fell by 4.4% in 2019 and could fall as much as 21% by 2025. Server-side ad insertion (SSAI): SSAI stitches the ad slots into the video content. According to Nielsen , in Q1 2018, weekly linear TV viewing reached 88% of the adult U.S. population.

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Advertising Electronics Audience Ad Server 59

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” Is it interoperable?

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First-Party Cookies Cookies Header Bidding Ad Tech 68