Ad Monsters

FEBRUARY 20, 2024

Given the challenges and bashing of Google’s Privacy Sandbox , a reprieve from cookie deprecation may be in the offing. The wait-and-see approach has been popular ever since Google first announced Chrome would cease to support third-party cookies back in 2019.

Cookies 100

Cookies First-Party Cookies Ad Server Audience 100

Lemonads

MAY 8, 2020

This announcement created some real-panicked conversations within not only the affiliates but the whole internet community, around a cookie cataclysm that could destroy digital advertising and threaten the future of the open internet itself. In short, without first-party cookies, the website experience would be awful to impossible.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do? Is it interoperable?

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90