Digiday
JANUARY 22, 2023
“We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.
TechCrunch Ads
MAY 26, 2022
“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”
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Martech
FEBRUARY 7, 2024
The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”
Automatad Inc.
OCTOBER 26, 2023
There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.
InMobi
OCTOBER 27, 2020
The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.
VideoWeek
OCTOBER 7, 2022
“It hasn’t gained the traction with users that we expected,” Google said of the cloud gaming service that apparently launched in November 2019. Netflix Ad Tier Could Attract Majority of Subscribers. Google will close its Stadia video game streaming service on 18th January 2023, the company said in a blog post.
Digiday
JUNE 8, 2022
This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.
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