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2019 Trends: Targeted Advertising, Machine Learning and Artificial Intelligence

InMobi

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. Note: This is the fifth post in our series on top trends for 2019. Note: This is the fifth post in our series on top trends for 2019.

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2019 Mobile Data Monetization Trends: Growing Value of Enterprise Data for In-App Advertising

InMobi

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. This is especially the case in advertising, with brands increasingly pushing forward data-led mobile app campaigns.

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In-App Creative Basic Benchmarks for Performance Campaign Managers

InMobi

When it comes to in-app advertising, creatives are crucial to the overall success of the campaign. Even the best strategy and targeting will all be for naught if the creatives fall flat or just don’t resonate with target consumers. This is especially the case with performance advertising. But what does the data say?

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5 Data Driven Marketing Trends for 2019

InMobi

In 2019, what will be the biggest data driven marketing trends? To find out, we gaze into the crystal ball to reveal how data-focused marketing execution will evolve in 2019. Here are our top five predicted trends for the new year. Interested in learning more about the biggest trends in ad tech and martech in 2019?

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. UPDATED: This post was expanded and updated for 2020!

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. There are 7 million advertisers on Facebook. The potential reach of advertising for Facebook is 1.9

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Omnichannel Marketing: What Is It and How Does It Work?

MNTN

In the traditional marketing ecosystem, advertisers had limited opportunities and capability to measure consumer responses to content and inform future campaigns; today, marketers can measure just about everything, from views and reach to clicks and conversions. in 2019, while omnichannel campaigns generated an engagement rate of 18.96%.