Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Authentic user-generated content (UGC) often resonates more significantly with audiences.

Audience 130

Audience Healthcare SEO Impressions 130

Ad Monsters

JANUARY 23, 2025

In our research among TMB audiences (Inner Circle Streaming Study), viewership rose by 45%, with our At Home channel growing by 270%. Our study reveals that 55% of our audience now watches more free TV channels than last year. FAST continues to grow and take audiences from traditional cable and paid streaming services.

Audience 103

Audience Advertising Marketing 103

VideoWeek

APRIL 10, 2025

Whether youre new to the industry or just need a refresher, heres a timeline of signal loss in digital advertising, from the moment Apple fired the starting pistol back in 2017 to this years predicted low of just 13 percent audience addressability via cookies. The difference is, it will be the public that delivers the killing blow.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Martech

APRIL 18, 2022

It pointed to a report by the Video Advertising Bureau, which said in 2017 Facebook’s estimates of audience reach in every U.S. Audience size is one of the foundational metrics for determining ad prices. The post Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers appeared first on MarTech.

Audience 103

Audience Advertising MarTech Media 103

Ad Monsters

MAY 12, 2025

Build an audience, and the advertising dollars will flow. The Industry Giants Arent What They Used To Be eMarketer reported in 2023 that walled gardens lost share in the programmatic ad spend market for the first time since it started tracking the space in 2017, predicting that the decline would continue in 2023.

Fill rate 90

Fill rate Machine Learning Ad network Audience 90

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 134

Marketing Retail Retargeting Conversion Rate 134

InMobi

MAY 16, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Banner Flow

DECEMBER 7, 2016

As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Dark Social.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

AdvertiseMint

FEBRUARY 27, 2025

Unlocking Success: How Humor in Marketing Boosts Engagement In today’s fast-paced, content-saturated world, marketers are constantly seeking innovative ways to engage audiences. – Understanding your audience’s sense of humor is crucial for success. One powerful tool at their disposal is humor.

Marketing 52

Marketing Audience Impressions Conversion 52

Digiday

MARCH 25, 2025

Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. links per opened newsletter.

CPM 45

CPM Audience Media Advertising 45

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. He shared with the audience how it eventually boiled down to 4 key factors - connecting, engaging, converting and consistency!

Impressions 52

Impressions Mobile Ads Conversion Audience 52

InMobi

JUNE 6, 2017

InMobi proudly kicked off its Video Soiree event series with Moat as the first official partner of this year’s New York event on May 10th, 2017. A projector showcased a customized vertical video for the audience, which was projected off a mobile device itself.

Viewability 52

Viewability Mobile Ads Audience Media 52

InMobi

AUGUST 11, 2017

Now, in 2017, adults are spending 1.5 In the first half of 2017, North America represented 52% of global mobile video ad spend, which was a 50% increase from the first half of 2016, according to Statista. million, and programmatic represents 69% of the total video ad spend in 2017. In 2012, U.S. According to IAB, U.S.

Viewability 52

Viewability Advertising Video Ads Retail 52

InMobi

SEPTEMBER 28, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Cypher 2017” an event organized by Analytics India Magazine in Bangalore, India InMobi was excited to attend the Cypher Analytics 2017 conference in Bangalore.

Machine Learning 52

Machine Learning Mobile Ads Ad Tech Conversion 52

InMobi

JANUARY 26, 2017

As we move towards the end of the year with holiday campaigns in full swing, and financial planning for the next year underway, it’s time to think about how the industry is going to change in 2017 and how marketers can prepare accordingly. Download our Yearbook for more detailed insights to power-up your marketing strategy in 2017.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

VideoWeek

JUNE 12, 2024

BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud. In 2016 the company bought publisher personalisation tool AddThis, which added yet more audience data into Data Cloud, for $200 million. Further big acquisitions followed.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

illumin

APRIL 4, 2025

Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey. Growth in audience for sports viewership Approximately 4.6 TV and streaming sports rights is expected to nearly double between 2017 and 2027. Well, there are a couple of possible reasons why.

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

Martech Series

JANUARY 18, 2023

Brands that mint their collectibles earn a royalty fee for every sale of their NFT and reach a wider audience. The Hennessy brand (owned by LVMH) originally released Hennessy 8 in 2017. CryptoPunks, a collection of 10,000 unique tokens inspired by the cyberpunk movement, took the NFT world by storm in 2017.

Fashion 119

Fashion Audience MarTech Marketing 119

All About Advertising Law

OCTOBER 11, 2017

As we previously blogged , the National Advertising Division held its 2017 Annual Conference in New York City last week. Finally, Chairman Ohlhausen is working to fight unfair and deceptive advertising that targets certain consumer audiences.

Education 45

Education Audience Advertising Media 45

Digiday

MARCH 4, 2024

Executives were apprehensive then, foreseeing challenges such as tracking user behavior across websites becoming more difficult, resulting in incomplete data, attribution issues, less precise audience segmentation and a less personalized browsing experience.

Cookies 100

Cookies Advertising Audience Marketing 100

VideoWeek

AUGUST 21, 2023

Audience engagement with public service media (PSM) companies’ linear and broadcaster video on-demand (BVOD) services has fallen by 15 percent in Europe’s largest markets over the past six years, according to consumer research carried out by Ampere Analysis. either its linear channels or BVOD service) in the last month.

Audience 52

Audience Media Marketing 52

Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022.

Advertising 116

Advertising Pop-Up Banner Video Ads 116

Martech

JANUARY 24, 2022

You need one system to find and target your audience, one to run your campaign, one to analyze the results, one to pass the leads to sales, and maybe even a few more. Forrester Data: Marketing Automation Technology Forecast, 2017 To 2023 (Global), ”Forrester, Accessed August 12, 2021 (Client login required). [2].

Marketing 103

Marketing Communications Conversion MarTech 103

Ad Rants

AUGUST 16, 2024

2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 131

Advertising Impressions Food Audience 131

Ad Rants

SEPTEMBER 20, 2024

2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 130

Advertising Impressions Food Audience 130

Ad Rants

AUGUST 16, 2024

Fortnite, a popular online multiplayer video game developed by Epic Games, first released in 2017, has made waves not just for its gameplay but also for its impact on digital marketing strategies within the gaming industry.

Marketing 130

Marketing Entertainment Audience 130

InMobi

DECEMBER 13, 2017

TechNEXT is a forum at GE that familiarizes a deep technologist audience with what’s next and what’s cool in technology by bringing them face to face with industry leaders and their insights. was one of the burning questions from the audience. InMobi was among the few invited to participate in GE’s inaugural TechNEXT event.

Machine Learning 52

Machine Learning Audience 52

Single Grain

JUNE 30, 2025

Privacy-compliant audience expansion becomes possible without third-party data as synthetic data advertising generates GDPR-compliant audience segments that mirror real-user attributes within 10% accuracy, delivering double-digit lifts in return on ad spend. This ensures advertisers can use real data without privacy risks.

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

OpenX

JANUARY 14, 2025

In 2025, the majority of brands and agencies will evolve beyond inventory-focused curation approaches like brand safety or site lists into data-driven curation, where audience and performance data take center stage. Instead, its a key differentiator for us, built on our strong focus on data and identity since 2017.

Conversion 52

Conversion Electronics Direct Data Agency 52

InMobi

JUNE 19, 2017

Game developers should understand what best suits the game and its audiences when building a monetization strategy - be it paid, freemium, IAP or ads. Being consumer-first is the answer to your monetization model There is a false perception that Indian consumers cannot be monetized in the gaming ecosystem.

Video Ads 52

Video Ads Audience Conversion Marketing 52

Ad Beat

NOVEMBER 25, 2024

2017: “Realize the potential.” This makes sense, considering the fact that AmEx has a huge global audience of different types of customers. This campaign promoted the AmEx EveryDay Credit Card–a card designed for frequent use. AmEx used this campaign to highlight all the benefits of being a cardholder. Free membership for life?

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Martech Series

JUNE 14, 2022

They have developed proprietary AI to optimise post-click results based on multiple signals, with special focus on keyword and semantic audiences. Founded in París in 2017, KMTX spent two years on research and development into how data was collected, processed and acted upon in media buying, before launching commercially in 2019.

Advertising 97

Advertising Communications MarTech Audience 97

Single Grain

AUGUST 11, 2020

Although your audience is exposed to a lot of information, they often enjoy learning through content that comes in bits and pieces, like snackable content. This type of content paves the way for you to educate your audience without taking up much of their time. Surprise the audience and tell a different story.

Marketing 145

Marketing Audience Education Pop-Up 145

Advendio

JULY 7, 2025

We know what retailers want In 2017, we signed our first retail customer, and since then, we have been tailoring our solution to retail needs to great effect. Retailers can turn customer insights into powerful advertising assets, giving brands access to high-value audiences with precision targeting.

Retail 52

Retail ROI Ad Space Ad Server 52

Martech

MARCH 28, 2023

It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. As a result, you want to entice your audience to take action by creating an elevated sense of anticipation. But how do you influence your customers’ behaviors?

Marketing 136

Marketing Audience MarTech Conversion 136

Single Grain

JUNE 2, 2020

Social media has had a huge impact on how businesses find and communicate with their audiences. Unfortunately, the average cost to attend even a small business conference comes in around $1,000 , making it very difficult for startups to get in front of their target audience. Changing the way businesses communicate with their audience.

Media 141

Media Audience Brand Awareness Pop-Up 141

Martech

JUNE 27, 2022

A potential deal with Netflix could mean sharing access to its tech partners and audiences. NBCUniversal is the exclusive reseller of ads for Apple News and Apple Stocks since 2017 and has recently expanded into the UK. Both competitors are currently working with other large brands.

Ad Targeting 106

Ad Targeting MarTech Audience Advertising 106