Digiday

MARCH 25, 2025

Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. links per opened newsletter.

CPM

Single Grain

JUNE 30, 2025

Privacy-compliant audience expansion becomes possible without third-party data as synthetic data advertising generates GDPR-compliant audience segments that mirror real-user attributes within 10% accuracy, delivering double-digit lifts in return on ad spend. This ensures advertisers can use real data without privacy risks.

Advertising

VideoWeek

APRIL 2, 2025

“Ariane Grande” for example remains a regular fixture of blocklists due to the Manchester Arena bombing in 2017, which Pheloung says has ended up blocking content about the film Wicked.

Agency

AdvertiseMint

FEBRUARY 27, 2025

Unlocking Success: How Humor in Marketing Boosts Engagement In today’s fast-paced, content-saturated world, marketers are constantly seeking innovative ways to engage audiences. – Understanding your audience’s sense of humor is crucial for success. One powerful tool at their disposal is humor.

Marketing

OpenX

JANUARY 14, 2025

In 2025, the majority of brands and agencies will evolve beyond inventory-focused curation approaches like brand safety or site lists into data-driven curation, where audience and performance data take center stage. Instead, its a key differentiator for us, built on our strong focus on data and identity since 2017.

Conversion

Ad Beat

NOVEMBER 25, 2024

2017: “Realize the potential.” This makes sense, considering the fact that AmEx has a huge global audience of different types of customers. This campaign promoted the AmEx EveryDay Credit Card–a card designed for frequent use. AmEx used this campaign to highlight all the benefits of being a cardholder. Free membership for life?

Impressions

illumin

APRIL 4, 2025

Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey. Growth in audience for sports viewership Approximately 4.6 TV and streaming sports rights is expected to nearly double between 2017 and 2027. Well, there are a couple of possible reasons why.

Advertising

Advendio

JULY 7, 2025

We know what retailers want In 2017, we signed our first retail customer, and since then, we have been tailoring our solution to retail needs to great effect. Retailers can turn customer insights into powerful advertising assets, giving brands access to high-value audiences with precision targeting.

Retail

VideoWeek

NOVEMBER 8, 2024

The Independent’s Video Investment Fuels Major US Growth UK-based news publication The Independent says its strong growth in America means it is now has the largest US audience of any UK-board newspaper. Audience data from ComScore cited by The Independent said its US audience has reached 41.4

Ad Tech

VideoWeek

JUNE 13, 2025

The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. Thomas joined Snap in 2017, becoming Head of UAE Operations in 2020. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact.

Media

VideoWeek

APRIL 17, 2025

While Barb already reports on linear commercial spot audiences eight days after airing, the measurement body says advertisers expectations around reporting speed have increased, given their ability to monitor digital campaigns in real time. The German media group initially took a stake in the company in 2017.

Marketing

VideoWeek

MAY 2, 2025

The agreement brings independent audience measurement to CTV and online video (OLV) advertising, according to the partners, including campaigns on YouTube, Prime Video and Netflix. “Were all in on meeting our audiences where they are,” said Peter Elkins-Williams, head of global partnerships at The Washington Post.

Video Ads

VideoWeek

JUNE 27, 2025

To serve our audiences better than ever before—and unlock new opportunities for growth. The emotional states of audiences vary significantly based on the device they’re using, according to the IPA’s data. Owning the audience is a strength.” ”, said Rebecca Glashow, CEO of BBC Studios global media and streaming.

Display Advertising

Adweek

JULY 14, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators MSNBC 5 Questions for.MSNBC’s Raelyn Johnson on Her Weekend Duties She has been with MSNBC since 2017 MSNBCs director of weekend programming Raelyn Johnson. We are growing and showing up for our audience. She has also worked at Al Jazeera, CNN, and ABC News.

Audience

Adweek

JULY 14, 2025

Our staff, contributors, and audiences are better informed because of his towering influence. But above all else, David was a relentlessly kind and warm person. David brought the same level of excellence and care to his role at CNN that he did to all aspects of his life.

Clickbait

Adweek

FEBRUARY 11, 2024

The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. The only other time the Big Game went to OT was in 2017, when the Atlanta. This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS.

Real Estate

Adweek

JULY 18, 2025

She started volunteering in prisons in 2017, teaching a victim impact class, which is intended to help offenders see the consequences of their crimes from the victim’s perspective. “I I always wondered, but it was such a fast-paced environment,” Des Vignes told CNN.

Affiliates

Adweek

OCTOBER 24, 2022

But in 2017, the winter month saw the release of Jordan Peele's Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience. The post-holiday doldrums of February are typically when the movies that studios don't expect to do much business hit theaters. Since then, it seems like horror.

Marketing

Adweek

SEPTEMBER 28, 2023

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data from the last five.

Audience

Adweek

JULY 18, 2025

The Miami ABC affiliate said the man who confronted the crew is the same guy who aggressively approached Weinsier during a 2017 Dirty Dining investigation at the same location. Over the past 10 years, China Buffet has received 546 violations.

Affiliates

Fuel Lines

AUGUST 22, 2014

Social Advertising is projected to generate $11 billion in revenue by 2017. It has evolved to become a critical component for agency new business and a significant revenue stream for their clients.

Social Advertising

More About Advertising

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Marketing

Martech

APRIL 18, 2022

It pointed to a report by the Video Advertising Bureau, which said in 2017 Facebook’s estimates of audience reach in every U.S. Audience size is one of the foundational metrics for determining ad prices. The post Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers appeared first on MarTech.

Audience

InMobi

MAY 16, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe.

A/B Testing

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. He shared with the audience how it eventually boiled down to 4 key factors - connecting, engaging, converting and consistency!

Impressions

InMobi

JUNE 6, 2017

InMobi proudly kicked off its Video Soiree event series with Moat as the first official partner of this year’s New York event on May 10th, 2017. A projector showcased a customized vertical video for the audience, which was projected off a mobile device itself.

Viewability

InMobi

AUGUST 11, 2017

Now, in 2017, adults are spending 1.5 In the first half of 2017, North America represented 52% of global mobile video ad spend, which was a 50% increase from the first half of 2016, according to Statista. million, and programmatic represents 69% of the total video ad spend in 2017. In 2012, U.S. According to IAB, U.S.

Viewability

InMobi

SEPTEMBER 28, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Cypher 2017” an event organized by Analytics India Magazine in Bangalore, India InMobi was excited to attend the Cypher Analytics 2017 conference in Bangalore.

Machine Learning

VideoWeek

JUNE 12, 2024

BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud. In 2016 the company bought publisher personalisation tool AddThis, which added yet more audience data into Data Cloud, for $200 million. Further big acquisitions followed.

Advertising

Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022.

Advertising

Martech Series

JANUARY 18, 2023

Brands that mint their collectibles earn a royalty fee for every sale of their NFT and reach a wider audience. The Hennessy brand (owned by LVMH) originally released Hennessy 8 in 2017. CryptoPunks, a collection of 10,000 unique tokens inspired by the cyberpunk movement, took the NFT world by storm in 2017.

Fashion

Digiday

MARCH 4, 2024

Executives were apprehensive then, foreseeing challenges such as tracking user behavior across websites becoming more difficult, resulting in incomplete data, attribution issues, less precise audience segmentation and a less personalized browsing experience.

Cookies

VideoWeek

AUGUST 21, 2023

Audience engagement with public service media (PSM) companies’ linear and broadcaster video on-demand (BVOD) services has fallen by 15 percent in Europe’s largest markets over the past six years, according to consumer research carried out by Ampere Analysis. either its linear channels or BVOD service) in the last month.

Audience

Martech

JANUARY 24, 2022

You need one system to find and target your audience, one to run your campaign, one to analyze the results, one to pass the leads to sales, and maybe even a few more. Forrester Data: Marketing Automation Technology Forecast, 2017 To 2023 (Global), ”Forrester, Accessed August 12, 2021 (Client login required). [2].

Marketing

Ad Rants

AUGUST 16, 2024

2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising

Ad Rants

SEPTEMBER 20, 2024

2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising

Ad Rants

AUGUST 16, 2024

Fortnite, a popular online multiplayer video game developed by Epic Games, first released in 2017, has made waves not just for its gameplay but also for its impact on digital marketing strategies within the gaming industry.

Marketing