Ad Beat

NOVEMBER 20, 2019

So, investing in videos can help boost brand awareness and create a “buzz” about your products/ services. Let’s look at one of their campaigns: In 2015, Purina, an American pet food brand, teamed up with Buzzfeed to create a native advertising campaign that highlights the unbreakable bond between a puppy and a man.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

SODP

MAY 25, 2020

Since then, native advertising approaches have changed a lot – now, advertisers and publishers are able to trade ad space programmatically, native ads are being served on social media, and, what’s most important, native ads should be clearly labeled for ethical reasons, according to the FTC guidelines published in 2015. .

Native Advertising 52

Native Advertising Click Through Rate Audience Finance 52

Ad Beat

DECEMBER 10, 2019

Draw attention from the get-go: A research from 2015 shows that the average attention span is currently down to 8 seconds and is expected to decline even further. In short, if one of your goals is brand awareness, you have exactly three to four seconds to establish a visual identity. Source: thinkwithgoogle. Source: falcon.io.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Lemonads

AUGUST 10, 2020

Hybrid ads are those ad formats combining an ad with other interesting site content to increase user engagement , and we know that user engagement, today, is a necessary part to increase your brand awareness! AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Lemonads

OCTOBER 6, 2020

So, if you want to drive increased sales from your native ad campaigns with 475% return on ad spend, place your content front and center on the world’s best sites to get 250% higher ad engagement and drive 3x higher brand awareness and purchase intent, TripleLift can do that for you and you can stop searching cause you’ve found your perfect fit!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Banner Flow

DECEMBER 7, 2016

Back in 2015, spending hit nearly $24 billion, and in 2017 it’s expected to exceed $35 billion according to emarketer , which would make up around 16% of total digital ad spend. There are a number of advantages for brands using chatbots, like the fact that they are available 24/7, but how can they help in terms of advertising and marketing?

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

Ad Beat

SEPTEMBER 4, 2019

Considering that video content will command 80% of all web traffic in 2019 , Vimeo, despite being a smaller, more niche platform, caters to the unique needs of creators (including brands). Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

MobileAds

JANUARY 20, 2021

According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. This makes them suitable for advertising games and well-established brands. In-App video advertising has been steadily gaining traction. The engagement rate is high.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Single Grain

JULY 23, 2019

billion in 2015. Brands are seeing dollar signs when it comes to the potential of live stream shopping and are putting their creativity to the test, such as: Clothing brand Lane Crawford launched a live streaming event via Weibo to build brand awareness rather than drive direct sales.

Fashion 93

Fashion Banner Audience Conversion Rate 93

Single Grain

JUNE 10, 2019

Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. These ads are good for building brand awareness before the event, even if they don’t convert as many sales just yet. To put it in context, that’s 1.8% of Amazon’s total sales for 2018. In just 36 hours.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Single Grain

MAY 12, 2020

In this article, we’ll explore these engaging types of video marketing, giving you the insights you need to build brand awareness, captivate customers and influence people to take action. Since its first appearance in 2015, there has been a 330% increase in searches for “Facebook live stream.” User-Generated Content.

Audience 145

Audience ROI Marketing Brand Awareness 145

Single Grain

FEBRUARY 21, 2022

one for sales, one for brand awareness, and so on). Since its founding in 2015, they have experienced massive growth, opening three offices with over 120 employees. A Google Ads marketing agency becomes vital when your business: Invests four to five digits per day in this channel. Runs campaigns with different goals (e.g.,

Agency 52

Agency SEO Conversion Media 52

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Here is an example : This ad type is meant to showcase between 1-3 products in a headline at one time as well as help grow brand awareness (hence the name).

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. And, oh, the swoosh! All that (and, I believe, a lot more!) makes Nike’s marketing strategy so madly effective. Nike was born to inspire and motivate.

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

AUGUST 24, 2022

Most businesses use social media marketing services to improve brand awareness and drive traffic to their website or blog. They create customized marketing campaigns to achieve specific business goals, such as increasing brand awareness, generating leads or boosting sales. Get My Free Marketing Plan .

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

APRIL 28, 2020

While it may not originally have been designed to be a marketing strategy, it has certainly generated a lot of brand awareness from publications like Fox, LA Daily News , and the New York Post. pic.twitter.com/nqImcE5WJP. Anheuser-Busch (@AnheuserBusch) March 22, 2020. They are known for their social media influencer collaborations.

Marketing 141

Marketing Audience Media ROI 141