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5 reasons why marketers should consider TikTok for B2B

Martech

A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials. Creative freedom also comes with measuring campaign performance and tracking ROI. As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams.

Marketing 108
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Why should brands invest in video advertising?

Ad Beat

So, investing in videos can help boost brand awareness and create a “buzz” about your products/ services. Overall, 83 percent of businesses globally agreed that incorporating videos in their marketing strategy has positively impacted their ROI. videos to be included in the search results. to run video campaigns on Youtube.

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Key Learnings and Takeaways from Snapchat’s Growth Journey…

Martech Series

Hence, the users could generate their own Geofilters and buy branded filters for their own use. By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. greater ROI and 35% more bookings than other platforms.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

63% of businesses say that video gets the beset return on investment (ROI) on social media. In this article, we’ll explore these engaging types of video marketing, giving you the insights you need to build brand awareness, captivate customers and influence people to take action. User-Generated Content. Contests/Giveaways.

Audience 145
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Video advertising: 3 Best practices to capture (and retain) a customer’s attention

Ad Beat

Every video ad format engages with the users differently and depending on your business goals, and ROI expectations, you can choose from the following: In-stream ads run before the video that your viewer has selected (on YouTube, or other streaming platforms) to watch. Source: thinkwithgoogle. Source: falcon.io.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Here is an example : This ad type is meant to showcase between 1-3 products in a headline at one time as well as help grow brand awareness (hence the name).

Video Ads 110
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Best Google Ads Agency: Top 5 Choices of 2022

Single Grain

ROI measurements and optimization. one for sales, one for brand awareness, and so on). Since its founding in 2015, they have experienced massive growth, opening three offices with over 120 employees. Ad copywriting and optimization. Ongoing campaign tracking and monitoring. Regular campaign progress reporting.

Agency 52