InMobi
JUNE 25, 2018
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. increased 414 percent.
InMobi
MARCH 29, 2015
InMobi Native Ads, an innovative native advertising platform supercharged with numerous targeting capabilities, has been integrated with KakaoStory Performance Advertising effective March 1st, 2015. From Audience Personas to Appographic targeting , InMobi enables brands and app developers to reach their target audience at maximum efficiency.
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InMobi
SEPTEMBER 7, 2016
Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. billion in 2016.
InMobi
AUGUST 23, 2018
Not only are fullscreen video ads becoming more common on mobile devices, but the days of targeting audiences only through pre-roll ads are long gone. All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. owned a smartphone.
InMobi
JANUARY 22, 2019
The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. Impact of Target Audiences and Types of App Users on Rates for In-App Ads But, in-app advertising rates are about much more than just formats.
Lemonads
OCTOBER 6, 2020
These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement.
Ad Beat
JANUARY 1, 2020
As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.
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