MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. The engagement rate is high. Higher click-through rate (10.6%).

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Banner Flow

DECEMBER 7, 2016

It has nothing to do with the ‘dark web’, or anything close, but has everything to do with brands trying to contact their audience in a more personal and direct way. Dark social refers to sharing links and content where the click through rate and success can’t be measured by traditional web analytics tools.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52