MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Broader message, exposure and memorization rate. Can offer animated and interactive rich media content. The engagement rate is high. Higher click-through rate (10.6%). Pros of Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

JUNE 24, 2012

Tablet devices are beginning to penetrate both homes and businesses, and according to the latest industry forecasts from Yankee Group, tablet sales will outperform PC sales in 2015. It's what content they consume, when they consume and how they consume that creates an entirely new opportunity for advertisers to reach audiences.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40