VideoWeek

JULY 18, 2025

On the advertising front specifically, Netflix says it is still on track to meet its goal of doubling ad revenues across 2025, as Upfronts-related deals have so far been consistent with this target. In the short-term, the ad tech suite has made it easier for advertisers to buy ads on Netflix, according to Peters.

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Ad Tech Agency Media Non-Profit 52

VideoWeek

FEBRUARY 7, 2025

.” Ralph Lauren Says ROI is the Only Limit on Ad Spend Fashion brand Ralph Lauren, like many brands, has been focussing more on measuring the return on investment from its advertising spend, a move which has seen it steadily raise the amount it spends on marketing in recent years. The Week in Tech tvScientific Raises $25.5

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

NOVEMBER 21, 2024

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. “Our Prisma business provides robust ad infrastructure to the world’s largest brands and agencies. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Server 64

Ad Server Ad Tech Agency Media 64

Adweek

JULY 18, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Programming & Performance 3 Reasons Why Late Night TV Shows Are Getting Canceled The Late Show With Stephen Colbert is ending in 2026. million in advertising on The Late Show. Is the rest of late night TV in danger? million viewers per night.

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Media Advertising Audience Agency 331

VideoWeek

MAY 2, 2025

In this week’s Week in Review: Zuckerberg believes in an all-AI future for advertising, Banijay considers bidding for ITV, and video ad spend tops 8 billion in the UK. “I think thats going to be huge, I think it is a redefinition of the category of advertising.”

Video Ads 52

Video Ads Ad Tech Agency Media 52

Adweek

JULY 6, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Amazon News Amazon’s Prime Day Is Growing as Tariff Jitters Rise A 24-hour shopping event, started in 2015, has morphed to 96 hours Since its 2015 inception, Amazons day has grown longer and longer. So, an escalating cycle has resulted.”

Retail 179

Retail eCommerce Education Media 179

Adweek

JULY 18, 2025

Older audiences are the primary draw for Blindspot, which ran for five years on NBC, from 2015 through 2020. mark.mwachiro@adweek.com Recommended videos The Latest ADWEEK Branded Read More Ad-Supported Music Unlocks Access for Audiences and Advertisers By Molly Fuard Wait, What Is Agentic AI? Is the rest of late night TV in danger?

Audience 259

Audience Impressions Media Advertising 259

Adweek

JULY 1, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators FOX Affiliates More Leadership Moves: Sinclair Names Station Manager for Green Bay Stations WLUK logo WLUK By Kevin Eck --> Todd Ziegler has been promoted to station manager of WLUK (Fox) and WCWF (CW) in Green Bay, Wisconsin.

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Affiliates Media Agency Marketing 147

Adweek

JULY 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators CPG News Kraft Heinz Is Reportedly Breaking Up The CPG giant is reportedly planning to spin off part of its grocery business Kraft Heinz is moving forward with splitting up its brands, reports The Wall Street Journal.

Food 286

Food Media Marketing Agency 286

Martech

FEBRUARY 10, 2025

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. The fight against ad fraud: Progress made, but billions still at risk In 2023, the digital advertising industry reached a significant milestone, saving $10.8 In 2015, ad fraud caused $4.6

Education 87

Education Agency Advertising Ad Tech 87

Adweek

JULY 17, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Programming & Performance Stephen Colberts Late Show Ending Due to CBS Financial Decision The Late Show with Stephen Colbert will end in May 2026 The Late Show with Stephen Colbert to end. CBS By Bill Bradley --> A late-night TV institution is coming to an end.

Entertainment 278

Entertainment Media Advertising Audience 278

Adweek

JULY 14, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators ABC Affiliates Shay McAlister Leaves WHAS in Louisville, Promises Big Announcement Soon Shay McAlister WHAS By Kevin Eck --> Shay McAlister has said goodbye to Louisville ABC affiliate WHAS after 10 years. “I’ve decided to leave WHAS11.

Affiliates 237

Affiliates Media Agency Marketing 237

Fuel Lines

FEBRUARY 26, 2015

A new approach is NOW needed for agency new business. New business has been a problem historically for agencies. Fuel Lines New Business Conference 2015 is the agency’s guide to find, attract and engage prospects online through social media, inbound and content marketing.

Agency 254

Agency Media Marketing Advertising 254

Fuel Lines

JUNE 9, 2015

9, 2015 /PRNewswire-iReach/ – Michael Gass , founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. “New business has been a problem historically for agencies. .

Agency 220

Agency Public Relations Food Marketing 220

Fuel Lines

AUGUST 4, 2015

The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. The post 2015 New Business Conference to be held in Nashville, TN appeared first on FUEL LINES. See why Nashville has earned such a new popularity.

Agency 234

Agency Media Advertising 234

Fuel Lines

NOVEMBER 25, 2014

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., New business has been a problem historically for agencies. Canada and the UK.

Agency 279

Agency Media Education Marketing 279

Fuel Lines

NOVEMBER 30, 2015

Michael and Terri Gass In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation.

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Agency Marketing Audience Media 268

Fuel Lines

APRIL 15, 2013

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.”

Agency 262

Agency Manufacturing Advertising Marketing 262

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

Agency 212

Agency Public Relations Audience Education 212

Fuel Lines

FEBRUARY 21, 2018

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. Most agencies weren’t even participating. Learn to Be of Value.

Agency 238

Agency Communications Audience Manufacturing 238

Fuel Lines

FEBRUARY 7, 2018

Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years. It tends to be all about the agency. Create a Niche Blog.

Audience 229

Audience Agency Communications Media 229

Fuel Lines

MARCH 12, 2015

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days.

Agency 254

Agency Media Education Marketing 254

Adweek

JULY 7, 2025

Pilgrim joined ABC News in 2015 as a correspondent based in New York and has served as co-anchor of GMA Saturday and Sunday broadcasts since 2018. ” The duo were named permanent co-anchors of GMA3 in May 2023 , following the exits of Amy Robach and TJ Holmes in January that year.

Media 251

Media Advertising Audience Agency 251

Fuel Lines

FEBRUARY 21, 2021

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. Most agencies weren’t even participating. Learn to Be of Value.

Agency 180

Agency Communications Audience Manufacturing 180

Fuel Lines

MAY 11, 2015

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. New business has been a problem historically for agencies.

Agency 262

Agency Media Education Marketing 262

More About Advertising

NOVEMBER 18, 2015

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.

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Agency Ad Tech Finance Media 102

More About Advertising

DECEMBER 2, 2015

It’s time to pick our UK Agency of the Year, based on creative and business performance. So how was 2015 (so far – everything’s coming earlier this year including, it seems, Christmas) for these luminaries?

Agency 76

Agency Advertising 76

More About Advertising

DECEMBER 29, 2020

The post MAA blast from the past: Axe from 2015 first appeared on More About Advertising. . ‘Use in Moderation’ prevents any such thing surely. No idea who did it, doesn’t look like BBH. A gentle laugh is something we can all do.

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Advertising Agency 64

More About Advertising

OCTOBER 23, 2015

New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.

Ad Tech 66

Ad Tech Finance Media Agency 66

More About Advertising

JANUARY 11, 2021

Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull.

Agency 75

Agency Advertising Finance 75

More About Advertising

FEBRUARY 16, 2021

UK based international marketing group MSQ is getting pretty big these days – pandemic or no pandemic – and it’s grouping its various business-to-business agencies (B2B) together in MSQ B2B. Chairman is Tom Stein, also chairman of Stein IAS, the agency he founded in 1985 which joined MSQ in 2015.

Agency 69

Agency Advertising Marketing Finance 69

More About Advertising

DECEMBER 17, 2015

Nobody quite crafts an ad like Tim Delaney and his crew at Leagas Delaney and this year the agency produced a labour of love for Penfolds Grange, Australia’s most famous wine. It’s brave of Penfolds to go for a big global campaign, most posh winemakers reckon that advertising makes them look like Piat D’Or or.

Agency 75

Agency Advertising 75

More About Advertising

MAY 26, 2015

The Association of National Advertisers just released a study on agency/client relationships they undertook in the first quarter 2015.

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Agency Advertising Media 92

More About Advertising

NOVEMBER 23, 2015

Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly because of its long-term record combination of good advertising allied to good behaviour.

Agency 70

Agency Advertising 70

More About Advertising

DECEMBER 9, 2015

Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have been this pleasingly understated campaign by newish indie agency Joint. Just as with its work.

Retail 75

Retail Agency Advertising 75

More About Advertising

JUNE 10, 2022

Say what you like about Bud Light – and our friend Adscammer George Parker often does – but its a mega-brand and hence a feather in the cap for the agency.

Agency 59

Agency Advertising Finance Media 59